Wednesday, July 30, 2014

Wake Up With The Sun at Fiji’s Latest Luxury Spa

Sit back and relax. You’re in Fiji, starting your spa service with a piece of crystallized ginger and a chilled glass of guava juice while your therapist starts a pampering and cleansing foot ritual.

That’s just an everyday experience at Vomo Island Resort, a private island retreat in the South Pacific, that opened their new Senikai Spa this month.

Hair News NetworkThe new spa seamlessly melds natural ingredients and all-local brands to offer indigenous therapies like a Warm Shell Massage using locally-sourced tiger cowry shells. In South Pacific culture, cowry shells impart positive influence and energy therefore possessing a great de-stressing ability.

Another treatment parallels the natural body clock. Waking up with light is common on desert islands in Oceania, so the new Couple’s Ultimate Sunrise Massage awakens senses by a therapeutic body massage with exclusive use of the entire spa at dawn.

That seriously sounds like something we could get used to.

DSCN3832 © chris williams/blackbox © chris williams/blackbox © chris williams/blackbox  © chris williams/blackbox

Tuesday, July 22, 2014

Salon Reception Desk Ideas for a Winning Welcome

Salon Reception Desk Ideas for a Winning Welcome

The salon reception desk is your client’s first port of call, so it’s worth spending time and money ensuring this area is welcoming.

You only get one chance to make a first impression, and while friendly, knowledgeable staff go a long way to making sure the welcome is a warm one, a good-looking reception will also say a lot about you and your business.

Stephen Ewings, Aston & Fincher head salon designer, offers these top tips when choosing a reception desk

1. The reception area should reflect the personality of the salon, but it also needs to create a welcoming atmosphere. It’s not just the position of the furniture that can make a difference; the look, colour and style can all have a bearing on how ‘friendly’ your reception appears. A large desk can feel like a barrier, whereas lower, softer coloured desks are generally more welcoming.

2. Decide where you will be placing your desk as this will also determine the design of your chosen desk. The proximity of the desk to the front door means that you may need to think about security, so your reception desk will need to be high enough to prevent anyone from leaning over to reach the till.
Hair News Network
3. Be sure not to choose style over substance and get carried away when deciding on your reception desk. Remember to think practically for the day-to-day running of the salon, like whether you will use a laptop or a computer and where they need to be.

4. If your clientele includes mums with buggies then remember this when looking around for reception desks: pick one that is slightly raised so the buggy wheels won’t damage or mark the front of your reception desk.

5. Remember, first impressions are crucial; if space and budget allow, then a front-lit reception desk is a great investment and will create the wow factor. Its striking illuminating glow will attract passers-by.  

Five-Star Customer Service: Repêchage CEO Lydia Sarfati Reveals How!

Interested in providing the gold standard in customer service? We consulted with Repêchage CEO and Founder Lydia Sarfati to give you vital tips on boosting your staff's abilities and ensuring your clients have a spectacular experience. Below, Sarfati contributes her expertise! 


Creating 5-Star Customer Service & Services
As owners of service-oriented businesses, offering top-notch customer service should always be a top priority. Opting to offer anything less than the best can prevent the success of your salon or spa business. How can you enhance your customer service and give your clients a five-star experience?

Start with Your Staff
Hair News NetworkTraining your staff creates a win-win situation: a win for your business and a win for the confidence of your staff. Since service is the key element that will make or break a salon, employees must be properly trained on how to deliver the highest level of service possible. Be direct in explaining to staff what you expect of them when it comes to both spa/salon and phone etiquette. Tell them they will be evaluated on their speech, delivery and overall presentation—including dress and hygiene. Additionally, routinely providing the staff with new classes, training, demonstrations and allowing them to be hands-on during this process will help your staff develop confidence and grow as professionals. Providing learning opportunities like these will also allow the relationships among the staff to develop, ultimately increasing the morale and productivity of your salon.

Turn Your Salon/Spa into an Ultimate Experience
The competition in the beauty care market today is fierce. Succeeding in today’s billion-dollar beauty care industry requires turning your salon into the ultimate experience. This also requires speaking to an upscale demographic, which means offering a unique service menu, high-end décor, an impeccable reception and treatment area, personalizing services and retail kits for clients, and being able to multi-task services for time management. Upon arrival, clients should be awed by a beautiful reception area, and be greeted with refreshing beverages and hors d'oeuvres. Address clients in a proper manner and by proper title. These small factors affect how one judges the experience at your salon/spa. Lastly, one rule of thumb that has always worked for my businesses: Never say "no." Clients don't like to hear it, and there is always a way to make their requests happen. If you say no, there is a great chance that the client will not value your business as five-star, and will not be coming back.

Reward Clients
Who doesn't love being a part of a loyalty program? Rewarding clients establishes relationships. This is your way of saying thank you to clients, and trust me, it goes a long way. It can be a facial upgrade, such as with a Repêchage Lamina Lift Mask, or a small upgrade with a hand massage. I recommend that for every five facials your client receives, you consider offering them a professional anti-aging hand treatment.  For every five hair services purchased, provide your client with a deep-conditioning hair treatment. It will only tack on an extra 15 minutes to the service you’re providing, but it will transform your shampoo bowl into a luxurious spa and make the client feel extra pampered. Plus, if they are constantly coming in for color or blow-outs, their hair could use the TLC! Between the results from the treatments and witnessing your extra attention given, clients will be coming back more often to get that free upgrade again!

Beauty Launchpad

Thursday, July 17, 2014

Beautiful & Elegant Wedding Party Hairstyles

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A nicely done hair-do represents your over-all personality. Ladies are so conscious about their looks especially when they are going to attend a wedding party. They select a best dress with best jewelry and beautiful make-up with nice and gorgeous hairstyle to get perfect appearance. A pretty hair do is necessary to wear on wedding party because you get people’s attention by wearing glamorous hairstyles. Wedding party hairstyles must be gorgeous and appealing.
You must choose perfect hairstyle according to your face shape. Sometimes you need to get more alluring hairstyles than usual like wedding party hairstyles. Many glamorous and easy hair dos can be done on wedding party like, French braid, vintage inspired hair dos, waterfall braid, side parted hairstyle, bow hair style, medium curls, long curls, messy up do, classic French up do, crisscross hair do, loose bun, wedding party hairstyles with side bun, high rise up do, brunette hairstyle with hair jewelry etc.
Hair News Network

Wednesday, July 16, 2014

Register for Redken Symposium 2015 Today

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2015 Redken Symposium - January 25-27, 2015
Be a Part of the Redken Obsession
At Redken Symposium our amazing Redken Artists get to share their passion and their knowledge. You'll leave with new inspiration, new techniques, and everything you need to take your career to the next level. Your Redken future begins today. Get Inspired!
Learn how to cut, color and finish like a pro. Discover new ways to provide guidance to your clients. Find new, strategic ways to grow your modern, salon business.
Early Registration - Now through August 31, 2014 - $525.00*
Buy Your Ticket Now

  *Special Pricing
Hair News Network

Wednesday, July 9, 2014

Mum left with bleeding scalp after hair extensions applied with SUPER GLUE

Hair extensions, super glue, shaves head, mother, tears,
   A mother had to shave her head after hair extensions were applied with super glue[NCJ MEDIA]
Alexis Stanton was left in agony and had to go to accident and emergency after a 38th birthday present to herself went horribly wrong.

The accessories are meant to be fitted with dissolvable glue but were stuck with high strength adhesive and trading standards officers are now investigating.

The mother-of-two, from Gateshead, said: "I'm gobsmacked this has happened and I really wouldn't want this to happen to anybody else.

"I'm still in pain in my head. It's damaged my scalp. I've cried so much since it happened I don't think I've got any more tears left."
Alexis Stanton was left in agony and had to go to accident and emergency [NCJ MEDIA]
I've cried so much since it happened I don't think I've got any more tears left
Alexis Stanton
The hair extensions were fitted on June 23 when Ms Stanton asked a mobile beautician, who had previously done spray tans for her, to fit them.

She believed the beauty worker knew what she was doing but halfway through the session, done in Ms Stanton's kitchen, her scalp became really sore.

Despite being told the new hair would "slacken off" by the evening the pain was unbearable and the next day she was still suffering.

After a trip to a nearby hairdressers to have the extensions removed the next day, she was told they had in fact been fitted with super glue.

The hair extensions were fitted by a mobile beautician [NCJ MEDIA]
Ms Stanton said: "You're meant to use keratin based glue which should dissolve under acetone."

"I'd had the hair plaited in and then the glue placed on top. It was really tight to my head to the point I was in tears.

"The hairdresser asked me to ring the person who had put them in who told me it was super glue.

"It was so painful I ended up going to A&E and the doctors gave me steroid cream for my scalp.

"Immediately I knew there was something wrong. It's still red raw now."
The incident was investigated by trading standards officers [NCJ MEDIA]
Ms Stanton, who is mother to Elana, three, and Kalan, five, was left with no choice but to shave her hair off.

Northumbria Police said they are now investigating the incident and are carrying out enquiries to establish what happened.

The beautician who fitted the hair extensions sent a text message to a local paper to say she is not a hairdresser and that Ms Stanton knew that.

She added that the incident had been "grossly exaggerated".

Julie Tompkins, 44, a hairdresser at Brens Hair Beauty and Tanning, told Ms Stanton the extensions had been fitted with super glue when she visited her last week.

She said: "Alexis came in last Tuesday and asked me to take them out and I just said it couldn't have been keratin-based glue because acetone normally breaks it down and it wouldn't.

"You would never, ever use super glue. She has been left with bald spots and was in so much pain she decided to shave them off.

"My advice would always be to use an experienced salon."

Anneliese Hutchinson, Head of Development and Public Protection at Gateshead Council, added: "Gateshead Trading Standards has received a complaint from Ms Stanton and we are investigating." 


Superglued Extensions: Industry Responds

Superglued Extensions: Industry Responds

News that a client was forced to shave her head following superglued extensions has sent shockwaves through the hairdressing industry.

Alexis Stanton, 38, from Gateshead (pictured left) was left in agony with bald spots and a bloody scalp following the unsafe application of extensions and says she was left with no choice but to shave her head.

Superglued Extensions: Industry RespondsShe had approached a mobile beautician, whose services she had previously used for tanning sessions, to apply pre-bought extensions as a birthday treat.

Northumbria Police and Gateshead Council’s trading standardsare now investigating the incident involving a mobile beautician, the Daily Mail reports.

Tammy Mallett, Great Lengths extension specialist at Lisa Shepherd Salons comments us why it’s so important to always go to a qualified extensionist.

“This story is truly terrifying! This poor woman suffered at the hands of somebody who obviously didn’t know what they are doing with such awful consequences.

Superglue is not a product that is intended for use with such close contact to human skin, especially not close to such sensitive areas as the human scalp. I really do feel for Alexis Stanton as [the extensions] were supposed to be a treat from her loved ones and it went horribly wrong. After all the good publicity hair extensions have been getting lately, I hoped horror stories like this were a thing of the past!

“You should always look to visit a trained professional as they can give the best advice on which route is best for you to take with extensions – if they are the best solution for you are looking to achieve – and then what style or bonding option you should go for.

“Whether you want to train in extensions or have them added to you own hair, do your research on the different companies that offer their services and read their reviews. If you have decided to visit a hairdresser who specialises in extensions then check what brand they use. Always opt for a reputable brand – this will help you to choose a good technician.”

Cindy Jennings: It’s not the client’s responsibility to know it’s not proper glue! She’s not the one who went to beauty school… You can’t be serious.

Pauline Harris: I have heard of this happening… I bet the hair was poor grade too. The problem is that anybody can firstly pass themselves off as a professional without any experience, training, qualification or Public Liability insurance and secondly, the tools and equipment required are easily available to all via either the internet or from shops that sell swatches of hair to the public.

Kym Lindsay: That’s not ok! An untrained stylist should not be doing treatment unless supervised for learning purposes.

Gwenn Smithh: It’s surprising how many salons have untrained stylists offering these services to people … All about money though.

Sharon Heffernan: Too many cowboys out there offering services they don’t have any knowledge about. I’m sick of correcting other bad hairdressers mistakes and upsetting people. When a woman’s hair is so important, something needs to be done to regulate these idiots.

Astia Asseh: Everyone knows superglue isn’t meant for our hair. I really don’t know what the stylist was thinking; either the stylist was ignorant, which I doubt, or his/her actions were intentional. But in the end this hair cut just revealed how beautiful the victim is with her hair shaved.

Pamela Peck-High: As an extension specialist I can say that the first step is a very extensive consultation. If the stylist cannot do that, huge red flag. I have had to turn down clients that were not good candidates for extensions. Yes, it is loss of money, but the integrity of your client’s hair should be number one priority. Unfortunately clients want what they want and will go and let someone that is untrained do the service because they want it so much. A lot of people have jumped on the extension bandwagon because they only want the money. I have spent a great deal of money for my training and it continues. Always new things to learn to offer to you clients.

Traci Myers Nies: Do your homework. Ask questions. Where were you certified? Maintenance? Application? Price? How many of their clients have this? If the price is much cheaper than the average, there might be a reason; like that person is unqualified. Ultimately, you get what you pay for. Thankfully, her hair will grow back.

Fern Hewish: Sadly gives us qualified and professional hairdressers a bad reputation.

Laura Graham: I am a stylist and recently went to an extension course. Half the group had no hairdressing experience and were doing the course to make extra money. Although your are shown the process, I feel you should have a background in hair – the theory was 20 mins on hair and consultation; again to a non-professional, this is no good! If I had no hairdressing experience, I would have no clue what contradictions to be looking for or how to judge the hair condition on a professional level.

hjiLogo14Kellie Cookson: Sadly a lot of people think that there are no brains involved in being a hairstylist; that it’s easy and anyone can do it. Those of us in the business know it’s a science! I see it so much with color too. This poor lady had to learn the hard way – wish we could do a public service alert to not try this at home!

Sunday, July 6, 2014

How Salon Owners Can Survive & Thrive

As a hairstylist and salon owner, I have had some really great moments and some crushing experiences.
After 20 years in the business, it can be hard to push ahead after so many setbacks. When people leave you, it’s very personal. It’s like being dumped. And I’ve been dumped a lot over the last 12 months. But I look forward to the next 12.
Here’s how salon owners can survive and thrive, based on my observations from the past year.

21 Truths All Salon Owners Should Know

salon owners truths advice michael levine web 1
1. Dream big. If you are opening a salon, think big, even if you are small. Have a plan for growth. If your goal is for a four chair salon, then you are guaranteeing you will be a slave to that business for the rest of your life as the owner of that salon.
2. Don’t invest a lot of money in opening your business. A good location is more valuable than a spectacular renovation, and clients care about accessibility and cleanliness more than décor. Use quality, replaceable materials/ components and a floor that is easy to keep clean. Walk-ins and retail sales can make a huge difference to your bottom line so consider spending a little more to be on the right block so you don’t have to spend on trying to get people to walk in.
3. Plan for succession. If you already have a salon and you don’t have a tiered system, create one. You should always be training and developing new talent. It keeps you sharp and means you always have people ready to move into roles that will inevitably open up.
4. Create a culture. It starts with creating a manual. Write down every aspect of how a customer is going to be treated; on the phone, in person, and when they open your doors. If you want to get your staff to buy into it, get them involved in the changes by having them help write your manual.
5. Communicate with your staff. You avoid the rumours and back-room gossip about you. They will still think you are evil, but have an open door when it comes to questions and issues that they may have. They won’t talk to you unless you are receptive and respectful, and if they don’t talk, they will eventually walk.
6. Care about your stylists’ incomes. Before implementing new policies, consider them from the employee’s experience.  Be empathetic. And NEVER mess with their money. They already think you are taking too much of it and living the good life from their hard work.
7. Don’t be an asshole. Don’t screw over another salon owner by trying to lure away their staff. It’s disgusting. And if you build your business on the backs of stylists who have walked out of another salon, I promise you it will happen to you too.
8. Don’t just open a salon for the sake of opening a salon. Unless you have a vision and a plan to be better or different than your competitors, what’s the point? This business is tough. What’s your reasoning for opening a salon? If it’s money, understand that most owners don’t really make any. You might be better off having a good investment advisor and working hard for someone else or being independent, that way you can relax on time off and you will sleep much better. Trust me.
9. Never stop sharing or giving. You will get your heart broken in this business. People you trust will lie to your face while they are stealing your only real asset: your client list. But you can’t become jaded and you can’t stop giving to people.
10. Build a strong system. Create service systems for your success so that you don’t have to rely on extraordinary people. There are some amazingly special stylists out there, but with strong systems, everyone can be great. Make your success come from who you are as a company, not from the outstanding performance of one or two people within your company.
salon owners truths advice michael levine web 2
11. Know that you may not always be on top. Salons generally have a life cycle. Most older owners are plugging away, likely not living the life they thought they would be 20 years ago. If your salon is the current spot, you will eventually not be the spot, so you will need to work hard to stay on top, and develop a plan when things inevitably start to slow.
12. Have a plan to survive a walk-out. Can you pay the rent on your own? Do you have new talent looking to move up in your company?
13. Have your own brand. Don’t truly ever get in bed with a product company unless you have no interest in your own branding. That is fine for some, but if you want to create your own brand, use the product company as a vehicle to help drive your own success. Be loyal only to your own company. Take advantage of what a product company can do for you, but make sure building your own brand is your priority.
14. Treat your team the way you wanted to be treated when you were an employee. All owners worked for someone we resented at some point. Yet often, the same mistakes are repeated. It’s kind of like how we often parent the way they were parented, despite swearing we never would. Respect the past-employee version of yourself.
15. Delegate. People want to have more responsibility. Give people the opportunity to shine and to take ownership of projects and your company.People want to be led and they want to work for someone and something they can believe in. Be an inspiration and have a cause.
16. Watch what you say. I’ve learned this the hard way. You will say 100 wonderful things to someone but they will remember the one mean thing you said to them that one time. It’s human nature. It isn’t logical and it isn’t really fair but it’s the truth. And I’ve also been driven to greater success by a few nasty comments another owner once said to me.
17. Look outside the hair business for your inspiration. The fact is, most salons aren’t doing well. You would be shocked if you saw their books. Owners lie to each other about how busy and successful they are. Look at successful restaurants and hotels to see how they create systems for consistency in product and service.
salon owners truths advice michael levine web 3
18. Avoid bad karma. If you open a booth rental salon, 100% of your success comes from the misfortune of some other owner. You are a landlord, not a salon owner. And your need to fill an empty station means you are luring someone away another business. That someone else may have sacrificed a lot to help that stylist get to the position where they generate enough that they can rent a chair. If you build your business off the backs of others who took all the risk, you are a leech. Some rental owners may not fall under this, but most do.
19. Don’t only hire stylists with a client list. If you are always looking for a “stylist with clientele,” you are not a success. You need people to bring you business. Why would they? What kind of business owner puts themselves in a position where they are relying on people they barely know in order to be successful. If this is your current strategy, this cycle will never end, so stop it! Start developing your own talent from within. BUILD something great.
20. Have fun. Don’t stress out too much. Don’t develop an ego when things are good and don’t get too down when things are bad. It is a roller coaster.
21. This business is a marathon, not a sprint. You can speed things up by doing things right, but know that you will make huge sacrifices to build something lasting and great. If it happens overnight, that means it will likely disappear quickly as well. Rome wasn’t built in a day, so avoid the temptation to rent chairs or hire from other salons. Start at the beginning of this column.
m levine salon hairstylist blogMichael Levine co-owns Caramel Salon, Space Salon and the Vancouver Hairdressing Academy with his wife in Vancouver BC. A hairdresser since 1994, Michael has done it all, from apprentice to platform artist, and loves coaching and inspiring hairdressers to see more for themselves. Visit his blog here.

Tuesday, July 1, 2014

Promoting Your Salon: 12 Tips for Salon Marketing

Salon Marketing Platform
Starting a business isn’t easy.  It requires large investments in time, money and your opportunity cost of working elsewhere. With crowded markets, fickle customers and new challenges to face every single day, it’s a daily grind that requires proper planning and steadfast execution.
Here at Signpost we are dedicated to helping your salon succeed thought simple and effective marketing.  We know where your priorities are, which is why we make your marketing simple and effective, by providing the only marketing platform every small business needs.  Don’t believe us?  Read more about our company culture and see how we Fight For Small Businesses.

If you’re in the beauty industry you will soon find out that promoting your salon is no easy task. Whether you’re a beauty salon, hair salon or even a tanning salon, it’s vital that you maximize your efforts both online and off to keep ahead of the curve.  To get started, follow these simple steps to promote your salon effectively.
Get Found
Before anything else, you need to make sure customers can find your business. Here’s how you can make that happen.
  1. Build a Website:  Start with the basics.  If a potential customer is searching online for a salon in your city and you don’t have a website, you’re already in a deep hole.  Your website should be visually appealing and include up-to-date, relevant information including prices, images, locations and contact information.  For an added bonus, you can include special keywords to have your website rank higher than your competitors in search engine results.
  2. List Your Business On Web Directories:  Once you have your website in order, you should be listing your business on all the top directories, including Yelp, Yahoo, Bing, Yellow Pages, Mapquest and more.  Since you already created a website, you can link back to it so people can go see how awesome you are.  Listing your business on directories will also help people find your business through more avenues and it will even help your website appear higher in web search results. For an added bonus, you can include enhanced content and become a verified merchant on most directories sites.
  3. Create Social Media Business Pages:  Social media can be fun to play around with but it can also be an incredibly valuable business tool.  Start with the big three: Facebook, Twitter and Google+ and move on to Instagram and Tumblr once you have those mastered.  Social media will help you reach a massive untapped pool of potential customers and will help you better connect with them down the line.  For an added bonus, you can include your URL or QR Code on signs in your store or on business cards and flyers, so everyone knows where you’re available online.
  4. Find Local Allies:  Once you’re done with your web strategy, go out and team up with some local allies, like the gym down the block.  Going for a great new look this summer?  There’s nothing better than a fresh new haircut to go along with your brand new beach body.  And what better way to follow an intense workout than a 60-minute full-body massage.  Keep business cards and flyers at a local gym and allow them to do the same for cross-promotions.  For an added bonus, put a call-to-action on your flyers, to make sure folks take you up on the offer.
Get Customers
The second piece of the puzzle is converting potential customers into paying customers.  Here’s how to turn window-shoppers into new customers.
  1. Use Call-to-Actions:  Your business website, web directories, your Facebook page, handouts, flyers and even your local newspaper – any place you feature your business should include a call-to-action.  A call-to-action can be anything from “Call for a free consultation!” to a cut-out coupon or even a small discount on one’s next visit.  Providing small offers is an easy way to differentiate your business from the competition and ensure that you are converting potential customers into paying patrons.  For an added bonus, give an extra incentive for bringing in friends and family.
  2. Promote a Daily Deal: If you’re looking for some faster traction when promoting your salon, why not try a daily deal?  If you’re not familiar with the term, Daily Deals are when you partner up with another website that can promote your offer for you on a large scale.  The discount will need to be higher than other smaller incentives because customers will be paying for the deal on the spot but the investment should be worth it when you start seeing your business booming.  If you’re not interested in partnering, you can even run a daily deal on your own, through your email list, website and social media pages.
  3. Run a Contest or Raffle:  Now that you have your website and social media pages already set up, you can easily run a contest, raffle or competition for some free swag.  This will allow you to engage your existing audience plus broaden your customer base.  Encourage those already following you to share your competition with their friends and followers by adding an incentive like 20% their next visit or an additional entry to your raffle.  For an added bonus, collect email addresses from submissions so you can re-market to them later.
  4. Leverage Word-of-Mouth:  Not only can you encourage word-of-mouth through contests and social media but you can also incentivize existing customers to bring their friends by offering a referral discount.  Offer a free service to anyone that brings in a friend and you’ll make your existing customers happy campers, while growing your business.  You don’t need to be the only one promoting your salon – you can have your customers promote it for you!
Get Repeat
Salon marketing isn’t just for new customers; you need to promote your salon to existing customers as well.  Having customers come in once is nice but creating repeat business is what will grow your business in the long term.
  1. Email Marketing:  The most important way to stay in touch with your customers is through email.  Everyone has email and almost everyone checks it every single day.  To promote your salon effectively, write a strong subject line that includes eye-catching words like “sale” and “limited time offer.”  Just make sure you are collecting emails every single time someone steps foot into your salon, to make sure you can continue re-marketing to them down the line.  For an added bonus, use an email client like MailChimp to manage your email lists and measure your campaigns’ success.
  2. Social Media:  While Email Marketing is great for one-way messages, Social Media is the perfect medium for two-way conversations with your customers.  Post relevant content like pictures, videos, news updates and testimonials plus always make sure to respond to customers’ posts.  For an added bonus, keep track of your social media metrics to see how your pages have grown and how your customers are interacting with your brand.
  3. SMS Marketing:  SMS Marketing, or Text Message Marketing, is perhaps the most underrated player in the game.  Texting makes things simple yet effective, with coupons appearing right in your customers’ pockets.  All you need to do is collect cell phone numbers when your customers come in and tell them you will only use it proactively when sending out special offers.  For an added bonus, send them a second offer for a friend to kickstart your word-of-mouth marketing campaign!
  4. Start a Blog: Promoting your salon with a blog isn’t just great for keeping your customers in the know but it can actually affect your standings in search results.  Post fun, relevant articles like health & beauty tips, new services you may be offering or a unique success story with a fun testimonial.  For an added bonus, share your blog posts on your social media pages and encourage sharing to have it spread far and wide.
Salon marketing requires a detailed plan and a rigorous execution.  If you’re not moving forward, you’re falling behind.  The most important thing to remember is that there is plenty of competition out there, so always make sure to give customers a reason to try your business and plenty more reasons to keep coming back. If you can build a welcoming in-store culture that makes your business feel like home, your customers will be counting down the days until they get to come back!

 Salon Marketing Whitepaper

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**Free Gift Bag
Anil Rajani, M.D.
One of the hottest aesthetic procedures is microneedling with the new Eclipse MicroPen Elite™. The Eclipse MicroPen Elite is the latest product innovation utilized to apply a clinical concept known as Collagen Induction Therapy (CIT). This concept allows for the application of skin topicals as well as new, more advanced treatments such as autologous skin therapies. In Dr. Rajani’s practice microneedling is the first line of defense to fight the early signs of aging. Attend this innovative workshop to learn how to take your practice to the next level in aesthetic microneedling treatments with a live demo so you can experience firsthand, the techniques of this profitable procedure.

Lifting Your Practice ROI with PrecisionTx
Christine Petti, M.D., F.A.C.S.
Do your patient offerings match the current trends for minimally invasive procedures? Today’s patients are seeking less invasive procedures to regain a more youthful appearance in the face and neck. Learn how a one hour procedure using PrecisionTx delivers the outcomes patients want and the ROI an aesthetic practice demands. Dr. Petti will discuss appropriate patient selection, PrecisionTx tips and pearls, and how PrecisionTx fills a treatment offering gap for patients seeking a revitalized appearance without the downtime of a face-lift.

Own the Internet – Own Your Market. From Dominating Search Engines to Generating Positive Reviews
Bryan Edelstein
Learn how the most successful physicians receive so many patients online. Discover how to get your website to the top of the search engines, protect and enhance your reputation online, have the most popular and “liked” social media presence in your town, and track the return on all of your Internet marketing investments, to spend less and generate more patients online.

  • Generate more positive reviews and improve your online reputation
  • Effortlessly manage your listings on every website that matters
  • Showcase your practice on web and mobile devices
  • Design your website so patients will choose you over every other specialist website they visit
  • Outrank competitors in every area of
    search – organic, paid and local
  • Save money by marketing smarter

The World of Cosmeceuticals
Elliott Milstein
This workshop will trace the historical growth of the cosmeceutical market, the regulations governing cosmeceuticals and the science behind the ingredients that differentiate a cosmeceutical from a simple cosmetic.

ThermiTight Injectable RF: Real Results Without Surgery
Douglas Key, M.D.
The FDA cleared ThermiRF system is a percutaneous temperature-controlled radiofrequency system designed for cosmetic applications. The combination of thermistor-regulated energy delivery and the dual monitoring of subdermal and external temperatures enables physicians to safely produce single treatment results, with little or no downtime.

VoluDerm - Revolutionary Microneedle RF Technology: Dermal Volumizing, Acne Scars and Stretch Marks
Michael H. Gold, M.D.
The full potential of microneedle RF technology has been realized in VoluDerm. Combining the best aspects of microneedling and radiofrequency in one delivery system, you can now add dermal volume, treat acne scars, tighten skin, erase stretch marks and more. Safe and effective for all skin types with no topicals, no pain and no downtime.
Session Two: 2:15 pm – 3:15 pm
3-Dimensional Rejuvenation of the Aging Face with Injectables, Lasers and Light Sources
*Live Demonstration
Sabrina Fabi, M.D.
Learn how combination therapies can maximize patient outcomes and defeat commoditization. Dr. Fabi discusses how physicians can act as artists in facial sculpting with PhotoFractional therapy and complementary tools.

EndyMed's Innovative RF Technology
*Live Demonstration
Mark B. Taylor, M.D.
Join Dr. Taylor for an insightful workshop where he will discuss the advanced radiofrequency (RF) technology available in EndyMed 3DEEP, a proprietary multi-source, phase-controlled RF energy that is state-of-the-art, safe and effective. This workshop will also feature a special introduction to the new and innovative fractional RF microneedling technology – the Intensif.

Hydroquinone – Free Alternatives to Treating Visible Pigmentation
Carl R. Thornfeldt, M.D., F.A.A.D.
Are lasers, prescription therapies and/or hydroquinone your only options for successful reduction of hyperpigmentation? With many states limiting topical hydroquinone therapies, there are other options that work as good as, or even better than, hydroquinone and lasers for diminishing unwanted pigmentation. This workshop will outline the multiple steps of the pigmentation process and examine current therapies that address hyperpigmentation. Additionally, we will discuss the optimal long-term skin lightening results that occur when multiple steps of the pigmentation process are addressed, highlighting the newest non-prescription formulas with proven results over prescription treatment regimens.

One Patient, Multiple Procedures – How to do More with Less
Michael H. Gold, M.D. and Joseph Niamtu, III, D.M.D.
Discover two exciting technologies that provide the versatility to perform multiple procedures with a single, cost-effective system.  Join Dr. Gold and Dr. Niamtu for an insightful look at how the Pellevé® and Cortex™ Systems from Ellman International will enhance your practice for a fraction of the cost of other systems.  The Pellevé Wrinkle Reduction System is a leading radiofrequency based device that provides measurable skin tightening results with a treatment that is pain free.  The Pellevé System also powers the new PelleFirm™ Body Treatment System for smoother skin and the temporary reduction in cellulite appearance.  Cortex, a fractional CO2 laser that also incorporates Erbium YAG, is the laser of choice for discerning cosmetic physicians who want to offer their patients multiple options including surgical procedures.

QX MAX – Q-Switched Laser with Pico Plus Performance
Zdenko Vizitin
For many years Q-switched lasers have been the gold standard for treating pigmented lesions and tattoos.  Over the past 25 years Q-switched lasers have evolved into technically sophisticated, application-oriented and user- friendly devices with improved performance with every new generation. The QX Max is the latest generation of Q-switched laser with many unique, patented features, enabling it to deliver fast, excellent results not only for the clearance of pigmented lesions and tattoos, but also in many other aesthetic and dermatological indications.

See the Green Lantern in Action
*Live Demonstration
Thomas Barnes, M.D., F.A.A.C.S.
Attend this workshop to see a live demonstration and learn about the first ever Green Laser approved for body contouring and cellulite. Also see the new Lunula laser for the treatment of onychomycosis.
Saturday, July 12, 2014
Session One: 1:00 pm – 2:00 pm
How a Global Spectrum of Skincare Can Increase Patient Satisfaction and Office Revenue
*Free Gift Bag
Sabrina Fabi, M.D.
Correct product choice is critical to patient satisfaction and to a successful aesthetic practice, but finding the right mix without excess inventory can be difficult. Dr. Fabi demonstrates how to choose the appropriate selection of products from the latest anti-aging technologies to improve patient outcomes and increase revenue. She will explain and demonstrate how retinoids, growth factors and DNA repair work together to achieve maximum results.

Biopelle's "global spectrum of skincare" will be featured and all attendees will receive a gift bag of Biopelle® products with a retail value of over $400. The PRESCRIBEDsolutions® system of customized skincare will be demonstrated to show how DNA Repair products can be boosted to achieve superior results and keep patients coming back for more. Attendees will also learn how these advanced skincare technologies can enhance such procedures as botulinum toxin injections, dermal fillers, laser procedures and chemical peels.

InMode Technology for Better Outcomes and How I Used It to Generate $90K in 90 Days
F. Victor Rueckl, M.D.
Join Dr. Rueckl as he speaks on maximizing your practice’s ROI using just one platform. InMode Aesthetic Solutions provides an array of treatment options, including laser hair removal (Diolaze), IPL skin rejuvenation (Lumecca), fractional resurfacing (Fractora), face and body remodeling (Forma and Plus) and body contouring (BodyFX). Dr. Rueckl has earned $90K in 90 Days and $300K in one year with Fractora RF. All five of these applicators can be found on a singular platform – the InMode device.

Power, Speed and Innovation – Experience the Difference
Martin Kassir, M.D., F.A.A.D.
Join Dr. Kassir for an introduction to the Synchro REPLA:Y, the newest Nd:YAG plus Alexandrite combo system for hair reduction on all skin types. The Synchro REPLA:Y is a 3 Herz Alexandrite system with the largest spot size to date, and safely delivers an ideal combination of power and speed.

Results and Revenue: Profit with No Risk
*Live Demonstration
Anil Rajani, M.D.
Please join Dr. Rajani and Viora for an interactive discussion on the latest aesthetic advancements and practice development partnership strategies to market and grow your business. Dr. Rajani’s best-in-practice tips will revolutionize your business by showing you how to generate income before buying devices, target new patients and effectively advertise your business.

The ARTAS Robotic Hair Transplant and ARTAS Hair Studio – A Quantum Leap Forward in Technology and Hair Transplant Outcome Modeling
James A. Harris, M.D., F.A.C.S.
Attract more male patients and dramatically grow your practice revenues with ARTAS Hair Studio and the ARTAS Robotic System, a dynamic, interactive patient consultation tool and advanced robotic technology that revolutionizes hair transplantation. ARTAS Hair Studio allows you to build a photograph based, realistic, 3D customized model of your patient and then design prospective outcome options with your patient during the consultation. Dr. Harris will also share his personal experience on how he embraced ARTAS and accelerated his hair transplant case volume dramatically. Learn how ARTAS creates robust patient demand.

The Perfect Pair to Build Your Practice – Alma’s JuvaShape and Impact Deep
*Live Demonstration
Dianne Quibell, M.D.
Learn how to gain new patients and boost cosmetic sales with Alma’s JuvaShape, focused radiofrequency technology platform to treat cellulite, and the hottest new cosmetic device, the Alma Impact Deep, a sonophoresis technology workstation.

Time Machine Combination Therapies: The Three P’s to Aesthetic Perfection –

*Live Demonstration
**Free Gift Bag
Tess Mauricio, M.D., F.A.A.D.
In today’s advancing world of aesthetic medicine, stand-alone treatments are being replaced with combination therapies. Many aesthetic practitioners are relying on multiple modalities to provide a more complete non-surgical solution for their patients’ anti-aging needs. Prior to this phenomenon, a single modality such as a laser would be offered as a patient’s best solution. Today’s modern approach involves treating the skin at each layer with modalities that complement each other. Dermatologist Tess Maurico, M.D., is experiencing tremendous success with the combination of SkinFinityRF™, Eclipse Micropen Elite™ and Eclipse PRP™. Dr. Mauricio has discovered how to successfully orchestrate this combination approach in her practice by customizing treatments for her patients. Attend this workshop to learn the tips and tricks of combination therapies with a live demo so you can experience firsthand how this innovative approach will give your patients amazing results.
Session Two: 2:15 pm – 3:15 pm
Complete Skin Revitalization with the Icon Aesthetic Platform
Haneef N. Alibhai, M.D., B.Sc., C.M., C.C.F.P., F.C.F.P.
Provide the most popular treatments your patients demand with just one system. The Icon Aesthetic Platform can easily clear pigment, vessels, wrinkles, acne scars and stretch marks, giving your patients dramatic results with fewer treatments. With the Icon, you gain treatment confidence by using the Skintel® Melanin Reader™. Learn how Dr. Alibhai decreased his patient treatment time while increasing revenue with the Icon.

CoolSculpting: Three Essential Tips
Anil Rajani, M.D.
This workshop will present the CoolSculpting system and the science behind cryolipolysis.  Dr. Rajani, a board certified medical doctor, founder of RajaniMD and a leader in minimally invasive aesthetic medicine, will present his Three Essential Tips for CoolSculpting Success.  Reflecting on his principles of being the first, the greatest value and the best, Dr. Rajani will share his CoolSculpting experience and how it has successfully grown his aesthetic practice.

Growing Hair – The Next Great Frontier for Medical Aesthetics
Glynis Ablon, M.D.
You too can have a "Hair Raising Experience" in your practice. With the recently FDA cleared clinical hair growth laser from Sunetics International, you can help patients win the fight against hair loss. Learn how this non-invasive, clinical strength, technician-free laser impacts your patients hair growth and your practice's bottom line

Maximizing the Practice: Intensity of Pulsed Light
*Live Demonstration
Melanie Palm, M.D.
ASAPS recently announced that photorejuvenation procedures performed by physicians are up 35.3% year over year. Dr. Palm utilizes her clinical and MBA credentials to explain why M22 should be an aesthetic practice’s first equipment purchase. Learn about PhotoFractional™ therapy and how it can be combined with other therapies to maximize patient outcomes

Revitalize Your Practice with the Solution for Tattoos, Melasma and Skin Rejuvenation
John Shieh, M.D.
Dr. Shieh, an aesthetic practitioner in Pasadena Calif., will present and demonstrate the Spectra QS Nd:YAG laser, a leading tattoo removal laser, and discuss how to have a thriving tattoo removal practice.

Trending in 2014: Build Your Practice Revenue with the Leading Non-Invasive Treatment – HydraFacial MD
*Live Demonstration
Mark J. Tager, M.D.
Discover why HydraFacial MD has the industry’s leading ROI and consistently drives growth for practice partners. Learn how this treatment is changing the landscape for aesthetic practices and why HydraFacial MD’s non-invasive treatment, with immediate results and no downtime, is the perfect preparatory and recovery complement to most aesthetic procedures.

Ultherapy: Uplifting Seminar Series
Leif Rogers, M.D., F.A.C.S. and William Philip Werschler, M.D., F.A.A.D., F.A.A.C.S.
This workshop will provide an overview of the efficacy and safety of the only FDA cleared device for non-invasive lifting. Topics will also include aligning your practice’s treatment options with patient trends and increasing your profitability and patient base with Ultherapy.
*Workshops and faculty subject to change.