tag:blogger.com,1999:blog-49014776935139607632024-03-13T15:50:16.410-07:00Hair News NetworkAll Hair, All The Time.Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.comBlogger1168125tag:blogger.com,1999:blog-4901477693513960763.post-82654079403143696252018-12-05T22:29:00.003-08:002018-12-05T22:32:46.250-08:00Announcing the 2019 NAHA Finalists<table border="0" cellpadding="0" cellspacing="0" id="templateContainer" style="background-color: #ecebeb; border-collapse: collapse !important; color: black; font-family: Montserrat, "Century Gothic", sans-serif; font-size: 16px; text-size-adjust: 100%; width: 600px;"><tbody>
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ATTEND NAHA 2019</h3>
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January 26, 2019 | Long Beach, CA<br />
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<a href="https://probeauty.org/naha/" style="border: none; color: #e4b932; outline: none; text-decoration-line: none; text-size-adjust: 100%;" target="_blank"><strong>Learn More ❯</strong></a></div>
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PBA members receive discounts on NAHA, up to 50% off show tickets, discounts on paid education, plus other benefits all year round! <a href="https://probeauty.org/join" style="border: none; color: #ea2747; font-weight: bold; outline: none; text-decoration-line: none; text-size-adjust: 100%;" target="_blank">Join PBA today</a>, to receive this exclusive member price.</div>
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-46216838460125872722017-01-18T23:23:00.001-08:002017-01-18T23:23:19.302-08:00Long Beach International Salon and Spa Expo January 2017
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MEMBER RESOURCES</h2>
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MEMBER DIRECTORY</h2>
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-3496297243869740972016-12-07T19:08:00.001-08:002016-12-07T19:37:50.294-08:00How to Make Your Own Hair Product Line<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;"><span style="display: inline; float: none; font-family: "lato" , "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 18px; font-style: normal; font-weight: 300; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Making your own hair product line is a way to promote your business and generate additional advertising when people display the items in their bathrooms at home. In addition, having your own hair product line can elevate your salon and give you an edge above the others in town. Rather than experimenting with making your own shampoo in the kitchen, you can get the product from a supplier and bottle it yourself. While making your own hair product line may seem overwhelming at first, it may actually be easier than you think.</span></span></span></span></span></span><br />
<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;"><br />
<span style="display: inline; float: none; font-family: "lato" , "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 18px; font-style: normal; font-weight: 300; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> </span><img alt="" class="HowtoMakeMyOwnHairProductLine0 size-full" height="640" src="https://leafimg-a.akamaihd.net/640/cppd/getty/article/18/241/87469744_XS.jpg" width="427" /></span></span></span></span></span><br />
<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;"><br /></span></span></span></span></span>
<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;"><br /></span></span></span></span></span>
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<div style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; border: 0px none; box-sizing: border-box; font-family: "lato","helvetica neue","helvetica","arial",sans-serif; font-size: 1.125rem; font-style: normal; font-weight: 300; letter-spacing: normal; line-height: 25px; margin: 0px 0px 20px; opacity: 1; outline: 0px none; padding: 0px; text-indent: 0px; text-transform: none; transition: all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s; vertical-align: baseline; white-space: normal; word-spacing: 0px;">
<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;"><br class="Apple-interchange-newline" /></span></span></span></span></span>
<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;">Draw up a budget. Calculate how much you can afford to spend on making your own product line and how long it is likely to take you to recover your investment. Avoid the trap of ending up with bills you didn’t expect for the product or the labels.</span></span></span></span></span></div>
<div style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; border: 0px none; box-sizing: border-box; font-family: "lato","helvetica neue","helvetica","arial",sans-serif; font-size: 1.125rem; font-style: normal; font-weight: 300; letter-spacing: normal; line-height: 25px; margin: 0px 0px 20px; opacity: 1; outline: 0px none; padding: 0px; text-indent: 0px; text-transform: none; transition: all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s; vertical-align: baseline; white-space: normal; word-spacing: 0px;">
<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;">Do your market research. Find out how much stores and other salons charge for their hair care line. Ask your customers if they would buy your hair product line, and how much they would be willing to pay for the items to get a feel for the prices you might be able to charge.</span></span></span></span></span></div>
<div style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; border: 0px none; box-sizing: border-box; font-family: "lato","helvetica neue","helvetica","arial",sans-serif; font-size: 1.125rem; font-style: normal; font-weight: 300; letter-spacing: normal; line-height: 25px; margin: 0px 0px 20px; opacity: 1; outline: 0px none; padding: 0px; text-indent: 0px; text-transform: none; transition: all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s; vertical-align: baseline; white-space: normal; word-spacing: 0px;">
<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;">Experiment with the products you want for your line. Contact different hair product suppliers and find out what they have to offer and how much the supplies cost. Ask if they have trial sizes and try them on your customers to see which ones they prefer.</span></span></span></span></span></div>
<div style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; border: 0px none; box-sizing: border-box; font-family: "lato","helvetica neue","helvetica","arial",sans-serif; font-size: 1.125rem; font-style: normal; font-weight: 300; letter-spacing: normal; line-height: 25px; margin: 0px 0px 20px; opacity: 1; outline: 0px none; padding: 0px; text-indent: 0px; text-transform: none; transition: all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s; vertical-align: baseline; white-space: normal; word-spacing: 0px;">
<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;">Design your own label. If you are artistic, see what you can come up with for a logo or font that makes a statement about your business. You may want to include a picture of yourself or the salon on the label so customers associate it with you.</span></span></span></span></span></div>
<div style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; border: 0px none; box-sizing: border-box; font-family: "lato","helvetica neue","helvetica","arial",sans-serif; font-size: 1.125rem; font-style: normal; font-weight: 300; letter-spacing: normal; line-height: 25px; margin: 0px 0px 20px; opacity: 1; outline: 0px none; padding: 0px; text-indent: 0px; text-transform: none; transition: all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s; vertical-align: baseline; white-space: normal; word-spacing: 0px;">
<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;">Start small. Rather than stocking everything from hairspray to mousse, pick the products – shampoo for oily hair and conditioner for dry hair – that clients are most likely to buy. As the interest in your line grows, add more products.</span></span></span></span></span></div>
<div style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; border: 0px none; box-sizing: border-box; font-family: "lato","helvetica neue","helvetica","arial",sans-serif; font-size: 1.125rem; font-style: normal; font-weight: 300; letter-spacing: normal; line-height: 25px; margin: 0px 0px 20px; opacity: 1; outline: 0px none; padding: 0px; text-indent: 0px; text-transform: none; transition: all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s; vertical-align: baseline; white-space: normal; word-spacing: 0px;">
<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;">Organize the logistics. Ordering the products – complete with your product line label – may be more efficient both in terms of time and money than filling them yourself.</span></span></span></span></span></div>
<div style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; border: 0px none; box-sizing: border-box; font-family: "lato","helvetica neue","helvetica","arial",sans-serif; font-size: 1.125rem; font-style: normal; font-weight: 300; letter-spacing: normal; line-height: 25px; margin: 0px 0px 20px; opacity: 1; outline: 0px none; padding: 0px; text-indent: 0px; text-transform: none; transition: all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s; vertical-align: baseline; white-space: normal; word-spacing: 0px;">
<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;">Have a product line launch. Invite the press and your customers to come for coffee and cake. Make an announcement about what you have on offer and cut a ribbon to officially launch your product line.</span></span></span></span></span></div>
<h3 style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; border: 0px none; box-sizing: border-box; font-size: 1.25rem; font-style: normal; font-weight: 700; letter-spacing: 0.4px; line-height: 1.2; margin: 0px 0px 10px; opacity: 1; outline: 0px none; padding: 0px; text-indent: 0px; text-transform: none; transition: all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s; vertical-align: baseline; white-space: normal; word-spacing: 0px;">
<span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;">
Tips</span></span></span></span></span></h3>
<ul style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; border: 0px none; box-sizing: border-box; font-family: "lato","helvetica neue","helvetica","arial",sans-serif; font-size: 16px; font-style: normal; font-weight: 300; letter-spacing: normal; list-style: outside none none; margin: 0px 0px 20px; outline: 0px none; padding: 0px; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; word-spacing: 0px;">
<li style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; border: 0px none; box-sizing: border-box; font-size: 1.125rem; margin: 0px; outline: 0px none; padding: 0px 0px 0px 20px; position: relative; vertical-align: baseline;"><div style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; border: 0px none; box-sizing: border-box; font-size: 1.125rem; line-height: 25px; margin: 0px 0px 20px; opacity: 1; outline: 0px none; padding: 0px; transition: all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s, all 0.5s ease 0s; vertical-align: baseline;">
<a href="http://hairnewsnetwork.com/" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="Hair News Network" class="ProfileAvatar-image" height="200" src="https://pbs.twimg.com/profile_images/459529597407621121/xvS-xxQL_400x400.jpeg" width="200" /></a><span style="color: #999999;"><span style="color: #999999;"><span style="background-color: black;"><span style="color: #999999;"><span style="color: #444444;">Get small sample bottles to give your regular customers. Mark it on their clients cards and ask them what they thought of your product the next time you see them, as it may inspire them to buy a regular size.</span></span></span></span></span></div>
</li>
</ul>
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-72283742460559162912016-11-21T18:15:00.000-08:002016-11-21T18:36:01.982-08:0045 Hair Color Trends You Need to Know This Fall<h2 class="content-header--dek gallery--dek" itemprop="alternativeHeadline">
The latest hair fad is actually taking a note from a <i>botanical </i><span class="redactor-invisible-space">style. And the result is gorgeous.</span></h2>
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<img alt="" class="gallery-lead--img swap-image horizontal lazy-loaded" data-cut="980" data-img320="http://ghk.h-cdn.co/assets/15/50/480x240/landscape-1449872398-hair-color-trends-2016.jpg" data-img480="http://ghk.h-cdn.co/assets/15/50/640x320/landscape-1449872398-hair-color-trends-2016.jpg" data-img640="http://ghk.h-cdn.co/assets/15/50/768x384/landscape-1449872398-hair-color-trends-2016.jpg" data-img768="http://ghk.h-cdn.co/assets/15/50/980x490/landscape-1449872398-hair-color-trends-2016.jpg" data-img980="http://ghk.h-cdn.co/assets/15/50/980x490/landscape-1449872398-hair-color-trends-2016.jpg" src="http://ghk.h-cdn.co/assets/15/50/980x490/landscape-1449872398-hair-color-trends-2016.jpg" data-src="http://ghk.h-cdn.co/assets/15/50/980x490/landscape-1449872398-hair-color-trends-2016.jpg" height="320" style="display: block;" width="640" /></h2>
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Ecaille, cinnamon swirl, buttery: It sounds like a French cafe menu, but these are the hottest hues so far this year.<br />
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<img alt="If you're bored of solid platinum, this type of blonde is perfect for you. "Multifaceted blonde is a new, fun take on platinum blonde hair," explains Johnathan Breitung, owner of Johnathan Breitung Salon and Luxury Spa in Chicago. "When you look at someone with multifaceted blonde hair in different lightings or from different angles, you see a beautiful mix of colors, almost like an opal shell."
" class="gallery-slide--img swap-image" data-cut="980" data-img320-h="600" data-img320-w="480" data-img320="http://ghk.h-cdn.co/assets/15/50/480x600/gallery-1449786143-multifaceted-blonde.jpg" data-img480-h="800" data-img480-w="640" data-img480="http://ghk.h-cdn.co/assets/15/50/640x800/gallery-1449786143-multifaceted-blonde.jpg" data-img640-h="960" data-img640-w="768" data-img640="http://ghk.h-cdn.co/assets/15/50/768x960/gallery-1449786143-multifaceted-blonde.jpg" data-img768-h="1225" data-img768-w="980" data-img768="http://ghk.h-cdn.co/assets/15/50/980x1225/gallery-1449786143-multifaceted-blonde.jpg" data-img980-h="600" data-img980-w="480" data-img980="http://ghk.h-cdn.co/assets/15/50/480x600/gallery-1449786143-multifaceted-blonde.jpg" data-src="http://ghk.h-cdn.co/assets/15/50/480x600/gallery-1449786143-multifaceted-blonde.jpg" data-zoom="http://ghk.h-cdn.co/assets/15/50/1600x2000/gallery-1449786143-multifaceted-blonde.jpg" height="320" src="http://ghk.h-cdn.co/assets/15/50/480x600/gallery-1449786143-multifaceted-blonde.jpg" width="256" /></div>
<div class="gallery-description--text">
<img height="1" src="http://pe.intentiq.com/profiles_engine/ProfilesEngineServlet?at=20&mi=10&dpi=556675421&secure=0&rnd=112928" width="1" /><span></span><span></span><span></span></div>
<div class="gallery-description--text">
<a href="data:image/png;base64,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" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a> <g fill-rule="evenodd" fill="none" id="Page-1" stroke-width="1" stroke="none"><g fill="#F50082" id="gh"></g></g>Explore the entire list of photos and trends right here: <a class="rg_l" href="http://www.goodhousekeeping.com/beauty/hair/g3027/hair-color-trends-2016/" rel="noopener" style="height: 144px; left: 0px; width: 144px;" target="_blank"></a></div>
<div class="_aOd rg_ilm">
<a href="data:image/png;base64,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" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a class="rg_l" href="http://www.goodhousekeeping.com/beauty/hair/g3027/hair-color-trends-2016/" rel="noopener" style="height: 144px; left: 0px; width: 144px;" target="_blank"><img alt=" " class="rg_ic rg_i" data-sz="f" name="zaAzHRA14YkOAM:" src="data:image/png;base64,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" style="height: 144px; margin-left: 0px; margin-right: 0px; margin-top: 0px; width: 144px;" /></a><br />
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<a class="rg_l" href="http://www.goodhousekeeping.com/beauty/hair/g3027/hair-color-trends-2016/" rel="noopener" style="height: 144px; left: 0px; width: 144px;" target="_blank"><span class="rg_ilmn"><br /></span></a></div>
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<a class="rg_l" href="http://www.goodhousekeeping.com/beauty/hair/g3027/hair-color-trends-2016/" rel="noopener" style="height: 144px; left: 0px; width: 144px;" target="_blank">
</a></div>
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<a href="http://hairnewsnetwork.com/" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="Hair News Network" class="ProfileAvatar-image" height="200" src="https://pbs.twimg.com/profile_images/459529597407621121/xvS-xxQL_400x400.jpeg" width="200" /></a>Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-78959948230061984212016-11-20T23:17:00.000-08:002016-11-20T23:57:59.807-08:00Registration for IBS New York is now open<div class="wp-caption aligncenter" id="attachment_227711" style="width: 650px;">
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<a href="http://hairnewsnetwork.com/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"></a><a href="http://www.ibsnewyork.com/?mkt_tok=eyJpIjoiTURsbVl6QXhaakpoWTJFNCIsInQiOiJOSWlKakIzR1JXOCs4aVA3WVgzOFgwM21zYjl4UFFUUkYrM1NTdXZsZjRha0RKK21KZ05cL1NuazlPMUVPVGl6M0FtVEJNbXRwNjNBOUV3UGFoYUNPR2RtcmdvRGJGOFR3cGJEQVwvd2pJOVRvPSJ9#1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="http://www.ibsnewyork.com/?mkt_tok=eyJpIjoiTURsbVl6QXhaakpoWTJFNCIsInQiOiJOSWlKakIzR1JXOCs4aVA3WVgzOFgwM21zYjl4UFFUUkYrM1NTdXZsZjRha0RKK21KZ05cL1NuazlPMUVPVGl6M0FtVEJNbXRwNjNBOUV3UGFoYUNPR2RtcmdvRGJGOFR3cGJEQVwvd2pJOVRvPSJ9#1" src="http://www.ibsnewyork.com/sites/qxexpoibsny/files/IBSNY17_RegOpen_WebHero.png" height="337" width="640" /></a><img alt="Hair News Network" class="ProfileAvatar-image" height="200" src="https://pbs.twimg.com/profile_images/459529597407621121/xvS-xxQL_400x400.jpeg" width="200" /></div>
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-43448835432592523442016-09-22T23:40:00.000-07:002016-09-22T23:40:02.378-07:00Chemists Turned Hair Gurus Responsible For A Blonder Hollywood Target Perms And Straighteners<div class="wp-caption alignnone" id="attachment_235">
<h1 class="article-headline ng-binding" itemprop="headline">
<img alt="OlaplexCurly" class="wp-image-235 size-full" data-height="512" data-width="725" src="http://blogs-images.forbes.com/beamcmonagle/files/2016/09/OlaplexCurly.png" /></h1>
<div class="wp-caption-text">
<i> Courtesy of Fumie Hoppe for Small Bevy</i></div>
<div class="wp-caption-text">
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</div>
<div class="p1">
Kim K’s and Khloe’s blonde, <a href="http://www.forbes.com/profile/emma-stone/" target="_self">Emma Stone</a>’s
pale locks, Chrissy Tiegen’s honeyed waves, Ariana Grande’s funky
ombre, all radical looks achieved with little to no damage thanks to the
Olaplex Bond Multiplier system. Since the hair-strengthening
treatment’s introduction via Instagram two years ago, its ability to
protect hair from damage during chemical services continues to impress
impressive colorists like <a href="http://www.sharondorram.com/the-salon.php" target="_blank">Sharon Dorram</a> and <a href="http://traceycunningham.com/" target="_blank">Tracey Cunningham</a>.
Beauty editors are equally smitten, Snapchatting their dedication to
using the take-home portion of the treatment weekly and honoring the
product with awards including <i>Allure</i>’s Best of Beauty Breakthrough Product for Hair.</div>
<div class="p1">
<br /></div>
<div class="p1">
<span class="s1">Olaplex, the brainchild of two PHDs in Chemistry and Materials, has freed colorists to venture into previously uncharted<span class="Apple-converted-space"> </span>territory. </span><span class="s1">Says Tracey Cunningham, who recently used the product to help her take Emma Stone platinum:</span></div>
<div class="p3">
<span class="s1">“It filled a hole that every hair colorist/stylist/every person needs.<span class="Apple-converted-space"> </span>It
gave us all strength, which is great… I can definitely be a little bit
more daring…When clients push me, it’s great to have Olaplex.”</span></div>
<div class="p3">
<br /></div>
<div class="p3">
<span class="s1">Comments Sharon Dorram:</span></div>
<div class="p3">
“The end result that I see is shinier, more resilient hair. It really is a transformational product.”</div>
<div class="p1">
<span class="s1">Despite big benefits like less breakage, more color options and less frizz, the process adds little time in the salon chair.<span class="Apple-converted-space"> </span>Olaplex
1, the most concentrated solution of the 3 part system is added
directly to the bleach or color then rinsed out when the color is rinsed
out.<span class="Apple-converted-space"> </span>Then Olaplex 2, a more
diluted cream formula, is added and left in hair for 10-20 minutes
allowing the key ingredient to work without competing with a color or
bleaching solution.<span class="Apple-converted-space"> </span>This is followed by a shampoo, condition and rinse.<span class="Apple-converted-space"> </span>Clients are sent home with Olaplex 3 to be used on a weekly basis.</span><span class="vp-topper ng-binding"></span></div>
<div class="wp-caption alignnone">
<br />
<br />
<div class="wp-caption-text">
<img alt="OlaplexSystem" class=" size-full wp-image-251" data-height="394" data-width="730" src="http://blogs-images.forbes.com/beamcmonagle/files/2016/09/OlaplexSystem.png" /><br />
<i>Image Courtesy of Olaplex</i></div>
<div class="wp-caption-text">
<br /></div>
</div>
<div class="p1">
<span class="s1">The simple yet effective process has made
the treatment popular as a stand-alone service particularly among
curly-haired clients. It’s become a holy grail option for those who are
“transitioning” or moving away from chemical services to a more natural
state.<span class="Apple-converted-space"> </span>Clients see marked
improvement and curl definition after just one application and avoid
what is known as “the big chop.” Says Dorram, “Anyone that needs help
with their texture can benefit from using this product.”</span></div>
<div class="p1">
<br /></div>
<div class="wp-caption alignnone" id="attachment_244">
<img alt="OlaplexBeforeandAfter" class="wp-image-244 size-full" data-height="348" data-width="782" src="http://blogs-images.forbes.com/beamcmonagle/files/2016/09/OlaplexBeforeandAfter.png" />
<br />
<div class="wp-caption-text">
<i>A Before and After of a Single Stand-Alone Treatment with Olaplex Bond Multiplier. Photo Courtesy of Olaplex </i></div>
<div class="wp-caption-text">
<i> </i></div>
</div>
<div class="p1">
<span class="s1">Stylists have also begun to use Olaplex 2 as a multitasking cutting lotion.<span class="Apple-converted-space"> </span>Since
the product consistency is light and odorless, stylists can apply to
towel-dried hair and proceed with the cut, allowing them to improve hair
quality even as they snip. </span></div>
<div class="p1">
<br /></div>
<div class="p1">
What makes Olaplex so unique within a saturated market of
deep-conditioning and restructuring treatments? Most other products
contain silicone or oils that coat the hair. Olaplex uses a single
active ingredient, a carbon chain Bis-Aminopropyl Diglycol Dimaleate,
which repairs broken disulfide bonds.</div>
<div class="p1">
<br /></div>
<div class="p1">
<span class="s1">Broken disulfide bonds result from damage
to hair due to chemical services like coloring and keratin treatments,
but also every day wear-and-tear like heat styling, sun exposure and
brushing.</span></div>
<div class="p1">
<br /></div>
<div class="p1">
<span class="s1">Says VP of <a href="http://www.forbes.com/education/" target="_self">Education</a> for Olaplex, Jordan Alexander:</span></div>
<div class="p1">
<span class="s1">“Olaplex does not create any type of
coating on the hair shaft. It creates both an ionic and covalent bridge
between two single sulfur hydrogen bonds. As soon as Olaplex is washed
away from the hair, the only portion that remains is this bridge.<span class="Apple-converted-space"> </span>Silicones
would be more comparable to a bandaid for the hair as they tend to
coat. Olaplex works to restore the strength, structure and integrity of
the hair by repairing these broken disulfide bonds which are part of the
foundation of hair itself.”</span></div>
<div class="p1">
<br /></div>
<div class="p1">
<span class="s1">The company has now set its sights on
revolutionizing chemical straightening and perming with a brand new
chemistry they are calling Bond Shaper. The new service reshapes the
bonds of hair without heat, silicone, preservatives, odors or toxic
chemicals. </span></div>
<div class="p1">
<br /></div>
<div class="p1">
<span class="s1">Says Olaplex founder, Dean Christal, </span><span class="s1">“This product is going to be a wrecking ball to the keratin treatment industry. <span class="Apple-converted-space"> </span>It works and what’s wonderful is that it is safe.”</span></div>
<div class="p1">
<br /></div>
<div class="p1">
<span class="s1">All it involves is combing the aqueous solution through clarified hair for 10 to 30 minutes depending on desired straightness.<span class="Apple-converted-space"> </span>No heat or flat ironing necessary.<span class="Apple-converted-space"> </span>It is rinsed out and the hair is supposedly left much straighter and healthier than before. </span></div>
<div class="p1">
<br /></div>
<div class="p1">
<span class="s1">Craving the ever-popular beach wave but
sick of the curling iron? Bond Shaper applied to perm rods can give that
desired texture but with modern body and movement. According to
Christal, their test models have experienced zero percent reversion and
repeated use only improves results. </span></div>
<div class="p1">
<span class="s1">Set to launch to its community on October 15th, we’ll have our calendars marked.</span></div>
<div class="p1">
<i>Olaplex Bond Multiplier System retails for $30-$70. Olaplex Bond Shaper will retail for approximately $150. Go to <a href="http://www.olaplex.com/" target="_blank">Olaplex</a> for salon locations.</i></div>
Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-67897302193436290902015-11-12T15:14:00.002-08:002015-11-12T15:14:20.782-08:00NAHA 2016 Entry Process is Now Open<div class="required-fields group-author field-group-html-element">
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November 9, 2015</div>
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<span style="line-height: 1.6em;">The Professional Beauty Association (PBA), owner of the North American </span><span style="line-height: 1.6em;">Hairstyling Awards (NAHA), is proud to announce the opening of the 2016 </span><span style="line-height: 1.6em;">entry process. Starting Thursday, Nov. 5, licensed professionals from </span><span style="line-height: 1.6em;">hair, barber, nails, and makeup from the U.S., Canada and Mexico can </span><span style="line-height: 1.6em;">enter the prestigious photographic competition. Entries are accepted </span><span style="line-height: 1.6em;">online only and must be submitted by 11:00pm EST (8:00pm PST) February </span><span style="line-height: 1.6em;">11, 2016.</span><br />
<span style="line-height: 1.6em;">"The Professional Beauty Association is proud to bring the North </span><span style="line-height: 1.6em;">American Hairstyling Awards (NAHA) back to Las Vegas for another year </span><span style="line-height: 1.6em;">of inspiration. This competition highlights the creativity, caliber and </span><span style="line-height: 1.6em;">class of our industry. It's a night for celebrating industry talent </span><span style="line-height: 1.6em;">regardless if you are on stage or not," stated Steve Sleeper, Executive </span><span style="line-height: 1.6em;">Director for the Professional Beauty Association. "The entry process is </span><span style="line-height: 1.6em;">open to all licensed hair, barber, nail and makeup professionals. PBA </span><span style="line-height: 1.6em;">encourages both experienced professionals and up-and-coming industry </span><span style="line-height: 1.6em;">talent to submit their work."</span><br />
<span style="line-height: 1.6em;">Online Resources for Entering NAHA: </span><span style="line-height: 1.6em;">PBA has created online tools to help support applicants and to assist </span><span style="line-height: 1.6em;">them in preparing their award-winning collections.</span><br />
<span style="line-height: 1.6em;"> Webinar series: Deconstructing NAHA | a 3-Part Web Series f</span><span style="line-height: 1.6em;">eaturing Charlie Price, provides a behind-the-scenes look at the </span><span style="line-height: 1.6em;">creative process from two-time NAHA Hairstylist of the Year winner,</span><span style="line-height: 1.6em;">Charlie Price, as he builds a mock NAHA collection from initial </span><span style="line-height: 1.6em;">concept, to final retouching, to judging.</span><br />
<ul>
<li> Part 1 - From Storyboard to Photoshoot</li>
<li> Part 2 - The Collection Comes to Life</li>
<li>Part 3 - Judging the Collection</li>
</ul>
To register for these webinars please visit: <span style="line-height: 1.6em;">probeauty.org/deconstructingnaha</span><br />
2016 International Salon and Spa Expo (ISSE) Presentation: <span style="line-height: 1.6em;">Deconstructing NAHA: Charlie Price will bring this series to life on </span><span style="line-height: 1.6em;">stage at ISSE 2016. Attendees can get inspired by viewing his </span><span style="line-height: 1.6em;">collection up-close. For ISSE ticket information please visit </span><span style="line-height: 1.6em;">probeauty.org/tickets/isselb .</span><br />
Tips and Tricks List: To support industry professionals interested <span style="line-height: 1.6em;">in entering, PBA provides a list of tips for entering the competition, </span><span style="line-height: 1.6em;">posted at probeauty.org/naha and ongoing on PBA's social channels. A </span><span style="line-height: 1.6em;">full list of tips can be found at probeauty.org/naha.</span><br />
<span style="line-height: 1.6em;">NAHA 2016 Event </span><span style="line-height: 1.6em;">The Nail Professional of the Year: Returning for its second year as an </span><span style="line-height: 1.6em;">official NAHA category. Certified nail technicians are eligible to </span><span style="line-height: 1.6em;">enter and can show off a multitude of skills such as embellishments, </span><span style="line-height: 1.6em;">nail art, and salon nails demonstrating the excellence and artistry of </span><span style="line-height: 1.6em;">the nail industry.</span><br />
People's Choice Award Category: With over 27,000 votes, the 2015 NAHA <span style="line-height: 1.6em;">People's Choice was met with an overwhelming response. PBA is opening </span><span style="line-height: 1.6em;">the category to all NAHA 2016 Finalists from all 14 categories again </span><span style="line-height: 1.6em;">this year. Voting takes place on Facebook in May, 2016 after the NAHA </span><span style="line-height: 1.6em;">Finalists have been announced.</span><br />
<span style="line-height: 1.6em;">Entry process fees are required at different price structures for PBA </span><span style="line-height: 1.6em;">Members, Non-Members and Students. PBA Members (Professionals) can </span><span style="line-height: 1.6em;">enter for $45.00 per category ($35.00 for Student Hairstylist of the </span><span style="line-height: 1.6em;">Year), and Non-Members (Professionals) can enter for $90.00/per </span><span style="line-height: 1.6em;">category ($70.00 for Student Hairstylist of the Year).</span><br />
<span style="line-height: 1.6em;">Please visit PBA's website at probeauty.org/naha for more information </span><span style="line-height: 1.6em;">about the show.</span><br />
<em>Image courtesy of @rgrimes86 Instagram.</em>Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-25929899379250335572015-11-10T22:11:00.002-08:002016-11-21T22:38:14.601-08:00Aligning Your Wardrobe Style With Your Personal (and Professional) Brand <div class="hero topimage">
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<a href="http://www.entrepreneur.com/author/holly-mason">Holly Mason</a></div>
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<time title="2015-11-05 22:00:00">November 05, 2015</time>
You have a personal brand, whether you've defined it or not. While
we know there is more to a person than how he or she looks, in reality,
potential clients, colleagues and other individuals you encounter will
make judgments based on your appearance.<br />
<b>Related: <a href="http://www.entrepreneur.com/article/243184">The Executive Selection: Tommy Hilfiger</a></b><br />
Behavioral
and communication experts affirm that your physical impression is vital
to negotiations and business dealings. It affects whether people like
you, trust you and want to work with you. Your appearance tells your
story.<br />
So, as an entrepreneur, your task is to make your "personal
brand" an extension of your company’s brand, and vice versa, because
you are the outward face of your company. This requires you to take the
same care with your personal brand as you do your company brand. And
personal style, which includes your wardrobe and grooming habits, is a
good place to start.<br />
As the owner of MasonBaronet, I've striven
to cultivate my own personal brand as an extension of my company’s
brand, values and personality. As the face of my agency’s brand at all
times, I act and dress accordingly. Here are some tips that have helped
me throughout this journey, personally.<br />
<h2>
<b>1. Choose adaptable, flexible classics that send the right message about your company.</b></h2>
Think
about the impression you’re making with your clothing. High-quality,
adaptable and appropriate classics are always in style. For example, my
agency’s brand personality is timeless and sophisticated --not trendy or
flashy. So, I reflect that aesthetic in my outward appearance.<br />
Classics
that work well together in terms of color and style make pulling
together an outfit easy. If your company’s brand allows you to be a
little riskier in your dress, add something fun that stands out.<br />
<h2>
<b>2. Understand that being a business owner is a 24/7 job.</b></h2>
As
business owners, we are always “on,” and you never know whom you will
meet outside the office who could turn into a new business opportunity.<br />
I
sometimes go directly from my advertising agency job to networking
events, or events with my husband, who is a lawyer. It’s important that I
look appropriate for the occasion at hand while still representing my
brand. I find it helpful to think about everything on my calendar for
the entire day and evening and plan accordingly.<br />
Think about how
your clothing can transition with you as you move throughout your day
-- from business meetings, to volunteer events with your employees, to a
networking happy hour or a corporate dinner with your spouse. Based on
your plans, you can dress a classic outfit up or down with the right
add-on pieces or accessories.<br />
<b>Related: <a href="http://www.entrepreneur.com/article/250947">Dressing The Part: Five Wardrobe Tips For Business-Buys</a></b><br />
<h2>
<b>3. Consider what’s appropriate for your industry as well as your role in your company.</b></h2>
As
the leader of my agency, I set the tone for how employees are expected
to represent themselves. If I come into the office in yoga clothes,
looking disheveled, my employees will likely follow suit -- which is not
consistent with the brand image we want to project.<br />
So, no
matter how tired or busy I am on any given day, I present myself
according to our brand image. I encourage my employees and all
professionals to pay close attention to the company culture and example
set by senior leaders. Similarly, entrepreneurs should recognize that
the example they set trickles down the entire organization.<br />
<h2>
<b>4. Prepare your look ahead of time, and organize yourself to make brand consistency easy.</b></h2>
Mornings
are the time to focus on planning your day, not on what to wear. By
planning ahead of time instead of rushing in the morning, you’ll
guarantee a streamlined look and focus your energy on what matters
-- running your business!<br />
Preparation, instead of last-minute
rushing, ensures that your clothing will be freshly laundered and
pressed, and gives you time to think of different outfit pairings that
will fit the day to come. It sounds simple, but the value of planning
ahead can’t be underestimated. Your goal is to look sharp and polished
-- just like your business.<br />
I have found that an
organized, well-designed closet is a great place to start. It allows you
to see your options at a glance and build outfits with ease. I
personally like to organize my closet by similar colors and by the types
of pieces (shirts, dresses, pants, suits, evening, etc.). This system
makes it easy for me to pull together looks, but there is no
one-size-fits-all solution. Organize your closet so it works best for
you, your wardrobe and your lifestyle.<br />
<h2>
<b>5. If all else fails, tap the expertise of a stylist.</b></h2>
If
you’re having trouble aligning your company’s brand with your personal
style, I recommend utilizing a stylist to help. If you can share with a
stylist a few words that sum up your brand, he or she can easily and
quickly pull together looks that visually represent your brand. Stylists
are also great for pushing you out of your comfort zone while helping
you define your look. Professional stylists can be great consultants to
entrepreneurs needing an extra aesthetic push.<br />
Branding is the sum
of all the touchpoints a person has with your brand, and although
personal appearance is just one piece, it’s an important one.<br />
And
there's more there than just fashion: Details like hair, nails and
accessories also matter for both males and females. All the seemingly
small details add up to create your overall appearance, and reflect on
your brand.<br />
Take a moment to consider how you present yourself,
the story you want your appearance to tell and how that story reflects
on your company’s brand. I sincerely believe that consistent personal
branding positively impacts my daily business interactions and
contributes to my agency’s success.<br />
<b>Related: <a href="http://www.entrepreneur.com/article/252062">5 Business Advantages of a Simple Wardrobe</a></b><br />
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-86191388789057385872015-11-01T11:48:00.001-08:002015-11-01T11:49:17.214-08:00Mountain Hair by Carissa Buhl"Mountain Hair" A GREAT WATCH' says Wayne Grund<br />
<br />
These are all up styles made up on the spot inspired by rope climbing knots and nature ~ Carissa Buhl <iframe allowfullscreen="" frameborder="0" height="344" src="https://www.youtube.com/embed/Qb1It_mzBzc" width="459"></iframe><br />
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-62566029088145693882015-06-23T11:51:00.004-07:002015-06-23T11:52:48.798-07:00Wedding Hair Checklist - 9 Tips For Successful Bridal Styling<br />
<section class="description-style-1 group howto-post">
<div class="editable">
<div>
Weddings are big business, and those that are successful
rely on a solid checklist of organized procedures, techniques and
resources to deliver brides a stress free experience and beautiful hair.
<b>Geneva Cowen, Artist Director for Sam Villa</b>, shares her checklist.</div>
<div>
</div>
<div>
<img alt="img" src="http://www.samvilla.com/uploads/Post/4a0a2fa67e70d696b598637a09832936.jpeg" height="360" width="640" /></div>
<div>
</div>
<div>
“Since
weddings are such personal events, the best advertising is word of
mouth. Once you have a couple brides say they loved their hair and had a
great experience with you, word travels fast…and to reach that point,
you need a checklist,” says Cowen. </div>
<div>
<br /></div>
<div>
Aside from
the obvious factors that go into to meeting a bride’s expectations, like
seeing a picture of the dress, learning about the esthetic of the
wedding, how the bride wants her hair, veil/no veil, etc., there is a
strategic side that is imperative for stylists to master in order to
excel in bridal services. </div>
<div>
<br /></div>
<div>
<b>Bridal Check List<br /></b></div>
<ul style="margin-left: 40px;">
<li>Does
the bride require you to be on location or is she having services at
your salon? Discuss all travel fees and expenses to clarify
expectations.</li>
<li>How many bridesmaids are going to require looks? Do you need an assistant to be able to accomplish the task?</li>
<li>What
time is the wedding and are pictures being taken before or after the
wedding? Give yourself a 30-minute buffer to ensure there is no rush.</li>
<li>Will
there be other talent, makeup artists or stylists who will be a part of
the process? Ask for all contact information so you can coordinate the
time needed to complete the looks.</li>
<li>Does the bride want a style change after the ceremony? If so, include this look in your trial run and charge accordingly.</li>
<li>Are your services required for the entire event? Make sure you have a clear understanding of your time requirements.</li>
<li>Time yourself when doing a trial run to be able to schedule properly on the big day.</li>
<li>Take pictures of your trial to have a record and make notes on anything you would do differently on the day of the wedding.</li>
<li>Create a contract that outlines expectations and fees to be signed at the time of the consultation. </li>
<li>Choose product and tools wisely to build a strong foundation for the look and to hold it in place. The <a data-cke-saved-href="https://www.samvilla.com/pro/products/irons/textur-professional-texturizing-iron" href="https://www.samvilla.com/pro/products/irons/textur-professional-texturizing-iron" target="_blank">Sam Villa Textur professional texturizing iron</a>
is great for expanding the cuticle to hold updos, curls and braids, and
Redken control addict 28 is a great anti-humidly hairspray to finish
with to keep styles in place.</li>
</ul>
<div>
<img alt="Wedding hairstyle beach waves and flower crown" data-cke-saved-src="http://www.samvilla.com/uploads/media/wedding-beachwaves_1000x1000_sam_Vvilla.jpg" src="http://www.samvilla.com/uploads/media/wedding-beachwaves_1000x1000_sam_Vvilla.jpg" height="640" style="margin-bottom: 5px; margin-top: 5px;" width="640" /><br />
<b>Photo Credits:</b></div>
<div>
Hair: <a data-cke-saved-href="http://www.samvilla.com/pro/blog/tags/geneva-cowen" href="http://www.samvilla.com/pro/blog/tags/geneva-cowen" target="_blank">Geneva Cowen, Artistic Director Sam Villa</a></div>
<div>
Photography: <a data-cke-saved-href="https://instagram.com/shalemphoto/" href="https://instagram.com/shalemphoto/" target="_blank">Shalem Mathew</a></div>
<div>
Makeup: Keegan Richards</div>
<div>
Wardrobe: David’s Bridal<br />
<h1 class="logo">
</h1>
</div>
<div>
Flowers: Bloomsbury Blooms</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.samvilla.com/pro/blog/wedding-hair-checklist-9-tips-for-successful-bridal-hair-styling#.VYmqRUZ52Sr" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="Sam Villa" src="http://www.samvilla.com/bundles/shop/images/samvilla.png" /></a></div>
<div>
<br />
Follow Sam Villa on <a data-cke-saved-href="http://www.facebook.com/samvillapros" href="http://www.facebook.com/samvillapros" target="_blank">Facebook</a> & <a data-cke-saved-href="http://www.instagram.com/samvillahair" href="http://www.instagram.com/samvillahair" target="_blank">Instagram</a> and be sure to subscribe to his <a data-cke-saved-href="http://www.youtube.com/samvillahair" href="http://www.youtube.com/samvillahair" target="_blank">YouTube channel</a> for FREE education!</div>
<div>
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</section>Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-53942501599292672432015-06-23T00:29:00.001-07:002015-06-23T00:29:03.804-07:00Your Hair Dreams Can Come True, Courtesy of OlaplexSince crossing over into the dark side of puberty, one of the first
moves I have consistently made each time I experienced a breakup or
similar life-altering event was to change the appearance of my hair,
oftentimes drastically. It was almost as though the act of changing it
was a rite of passage into my new phase of life. I find, as women, the
appearance of our hair is an emotional part of our lives.<br />
<br />
<strong><em>Hair Is A Big Deal</em></strong><br />
My
hair has always been one of my most beloved and expressive creative
outlets, though the motivation to experiment with it is not exclusively
driven by vanity and superficial indulgences alone. As women, the
appearance of our hair is often a direct reflection of our emotional
state. You can gain a great deal of insight about a female and what is
going on in her life by observing the state and appearance of her hair.
Recently I complimented a girl on her purple and lavender ombre hair,
telling her it reminded me of "grape jelly with a swirl of cream". She
told me she dyed her hair to match her aura. It made me smile, for I
understood entirely.<br />
<br />
<center style="margin: 0px auto; width: 570px;">
<a class="PIN_1435044119158_pin_it_button_20 PIN_1435044119158_pin_it_button_en_20_gray PIN_1435044119158_pin_it_button_inline_20 PIN_1435044119158_pin_it_above_20" data-pin-config="above" data-pin-href="//www.pinterest.com/pin/create/button/?guid=yNtXaetPaXZ_-1&url=http%3A%2F%2Fwww.huffingtonpost.com%2Flacey-johnson%2Fhair-dreams-can-come-true_b_7580990.html&media=http%3A%2F%2Fimages.huffingtonpost.com%2F2015-06-14-1434310082-2620387-HairVisions-thumb.png&description=Your%20Hair%20Dreams%20Can%20Come%20True,%20Courtesy%20of%20Olaplex" data-pin-log="button_pinit" href="https://www.blogger.com/null" style="display: none;"><span class="PIN_1435044119158_pin_it_button_count" id="PIN_1435044119158_pin_count_1">6</span></a><br />
<br />
<br />
<img alt="2015-06-14-1434310082-2620387-HairVisions.png" height="570" src="http://images.huffingtonpost.com/2015-06-14-1434310082-2620387-HairVisions-thumb.png" width="570" /></center>
<br />
When
a woman finds an attentive stylist who is capable of bringing her most
ambitious hair visions to life, it is almost as big of a deal as finding
her soul mate. Most women are capable of being transformed from
looking as though they haven't showered in days to a top model, from a
soccer mom to a trophy wife or 'basic' to bombshell after two hours in
the right stylist's chair.<br />
<br />
<em><strong>Once Upon A Hair Dream</strong></em><br />
As
big of a deal as hair is, I'm rarely committed to a certain "look" for
long. I often find myself gravitating back to the dark side after every
change, however I always grow restless and bored yet again. As important
of a role as hair color removers have in terms of allowing one to
change their hair color often, they are only able to take you so far. I
am always hunting for anything to further nurture and promote my lack of
hair color commitment. Therefore, when I encountered the wonder of
Olaplex, my heart nearly stopped for a moment.<br />
<br />
When my stylist
posted a "before and after" picture showcasing the transformative
results from his first attempt at using the product, I immediately stood
at attention and was nearly saluting. Within 24 hours, I had an
appointment booked, along with a world of knowledge. I scoured the
internet for an entire day in an attempt to absorb as much information
about the service as I possibly could.<br />
<br />
<strong><em>The Hair 'Mission Impossible' Made Possible?</em></strong><br />
As many of my faithful readers on <a href="http://thedailydoll.com/" target="_hplink">The Daily Doll</a>
are already aware, I carefully research product and methods prior to
recommending them. I am not interested in simply discussing another
person's experience with a product, discussing reviews I've read about a
product or solely documenting my experiences alone. I enjoy being the
investigator, the guinea pig and the reporter synergistically. <br />
While conducting research online, I read the following claims:<br />
"Olaplex multiplies and perfects the bonds of the hair..."<br />
"Stylists, tell your clients that gone are the days of worrying about hair breakage!"<br />
"Olaplex is a game-changer..."<br />
"Add Olaplex to your bleaching mixture, and never break hair again!"<br />
<em>What if there are no longer limitations to what can be done to hair in one day</em>, I thought. <em>What if this product becomes the most magnificent enabler of my hair exploration addiction to date?</em><br />
I was so excited, I was nearly sweating.<br />
Upon
arriving to an appointment with my stylist, I wasn't anticipating a
miracle. I embarked on the venture with the understanding that Rome was
not built in a day. I had no desire to go to the extremes of being
blonde again, but knew I desired to be lighter. My hair was black at the
time and although I love dark hair, I was bored yet again. The problem
was, though, underneath those layers of black dye were also layers of
bleach. Like I said, I'm not exactly the most loyal 'girlfriend' to my
hair experiments. In terms of hair color, I've begun to wonder if I'm
capable of monogamy at all. <br />
Chase Taylor, my exceptional stylist,
bleached 60 to 70 percent of my hair, with Olaplex incorporated into
the bleach mixture. The end result was a soft, shiny mane of hair,
approximately three levels lighter, with absolutely zero trace of any
further breakage. I was elated. My feet were still planted firmly on the
ground, yet my head was in hair Heaven.<br />
<br />
<center style="margin: 0px auto; width: 570px;">
<img alt="2015-06-14-1434308356-7490965-OlaplexCollage1.png" height="456" src="http://images.huffingtonpost.com/2015-06-14-1434308356-7490965-OlaplexCollage1-thumb.png" width="570" /></center>
<br />
<strong><em>So, With Olaplex, What Can You Expect?</em></strong><br />
<br />
<strong>It May Blow Your Mind, But First Manage Your 'Olaplexations'</strong><br />
In
my unprofessional yet thoroughly informed, always skeptical and
slightly neurotic opinion, below are six tips I suggest you keep in mind
if you find yourself interested in an Olaplex service:<br />
<ol>
<li>Select
a stylist who knows what he/she is doing. This is a phenomenal product,
but must be in the right hands for optimal results.</li>
<li>If
your hair is already damaged/overprocessed and you wish to bleach, ask
your stylist about treating your hair with Olaplex first. From what I
have read on several stylist forums, adding Olaplex to a bleach mixture
alone may not be sufficient.</li>
<li>Don't be unrealistic.
You can certainly push the limit and go lighter in a shorter time
period than ever before, however your hair still has the potential to
break. </li>
<li>If you are bleaching, expect to be at the
salon for a longer period of time than you have prior. Adding Olaplex to
a bleach mixture will slow the processing time, however the peace of
mind and results are worth it. Be patient.</li>
<li>Understand
that this product is still new, and stylists are continuing to
experiment with it as well as find new methods for using it. This is
presently the most "buzzed about" product among stylists, yet many
stylists have not had the opportunity to try it!</li>
<li class="last">Your
stylist will give you a product to take home with you and apply to your
hair once per week. Use it. If your hair is damaged, apply two layers
as directed. It works, and is a key component in the process of
achieving optimal results.</li>
</ol>
<center style="margin: 0px auto; width: 427px;">
<img alt="2015-06-14-1434308461-4490654-olaplextakehome.jpg768x1024.jpg" height="570" src="http://images.huffingtonpost.com/2015-06-14-1434308461-4490654-olaplextakehome.jpg768x1024-thumb.jpg" width="427" /></center>
<br />
Here is to <a href="http://www.olaplex.com/" target="_hplink">Olaplex</a> assisting you in making your wildest, most ambitious hair dreams come true, too.<br />
<br />
<a href="http://www.huffingtonpost.com/lacey-johnson/hair-dreams-can-come-true_b_7580990.html" target="_blank">HUFFINGTONPOST.COM</a><br />
<br />
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-15640950460655712712015-05-02T19:54:00.001-07:002015-05-02T20:03:37.054-07:00Julianne Hough's Pink Hair Formula<br />
<div style="margin-left: 36pt;">
<div style="margin-left: 36pt;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.modernsalon.com/sites/salon/files/styles/archive_desktop/public/field/image/julianne-hough-pink-hair.jpg?itok=SocGRuK6" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" src="http://www.modernsalon.com/sites/salon/files/styles/archive_desktop/public/field/image/julianne-hough-pink-hair.jpg?itok=SocGRuK6" itemprop="image" /></a></div>
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<section class="vance-region vance-content-body article-content">
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<figure class="article-featured-image vance-module vance-marginalia pull-left" itemscope="" itemtype="http://schema.org/ImageObject">
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</div>
<span style="line-height: 1.538em;">She did it! Actress and </span><i style="line-height: 1.538em;">Dancing with the Stars</i><span style="line-height: 1.538em;"> judge </span><b style="line-height: 1.538em;">Julianne Hough</b><span style="line-height: 1.538em;">
revealed her new unicorn-inspired, powdery pink look via Instagram,
giving credit where credit is due: to her trusted stylist and friend </span><b style="line-height: 1.538em;">Riawna Capri </b><span style="line-height: 1.538em;">(<a href="https://instagram.com/riawnacapri/" target="_blank">@riawnacapri</a>) of </span><b style="line-height: 1.538em;">Nine Zero One Salon</b> in West Hollywood, California</figure><span style="line-height: 1.538em;"></span><div style="margin-left: 36pt;">
<div>
</div>
<div>
<b>Pravana </b>stylist<b> Jamie Muniz</b> shares the below step-by-step using the highly pigmented ChromaSilk Vivids creative hair color to achieve the same result.</div>
<div>
</div>
<h2>
</h2>
<h2>
Get the look: Powdery Pink</h2>
<div>
</div>
<div style="margin-left: 36pt;">
<a href="http://hairnewsnetwork.com/" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="Hair News Network" class="ProfileAvatar-image" height="200" src="https://pbs.twimg.com/profile_images/459529597407621121/xvS-xxQL_400x400.jpeg" width="200" /></a><b>STEP 1:</b> Pre-lighten hair to a level 10 using Pure Light Power Lightener and preferred choice of developer.</div>
<div style="margin-left: 36pt;">
<b>STEP 2:</b> Shampoo the hair and dry completely.</div>
<div style="margin-left: 36pt;">
<b>STEP 3: </b>Apply ChromaSilk VIVIDS Pink to hair.</div>
<div style="margin-left: 36pt;">
<b>STEP 4: </b>Process between 20 and 30 minutes at room temperature.</div>
<div style="margin-left: 36pt;">
<b>STEP 5:</b> Rinse with cool water.</div>
<div style="margin-left: 36pt;">
<a href="https://lh3.googleusercontent.com/proxy/54VW11Jxs5IwUu8-udeK47CkRcCm7uaXIIUkz5nqAkOHJbCnFGPzTGdHqkW827i28WivaWxknpJoC_Qaz6ySLUfKe11E32s2RKREn2ihxvJooBAtPZ2F_DLOVG9Are8avQ" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Modern Salon" border="0" src="http://www.modernsalon.com/sites/all/themes/vance_modernsalon/images/logo.png" /></a><b>STEP 6:</b> Shampoo lightly and condition to seal color with VIVIDS Color Protect after care products.</div>
</div>
<div style="margin-left: 36pt;">
</div>
</div>
</div>
</section></div>
<div style="margin-left: 36pt;">
</div>
</div>
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We
all know Mother’s Day is coming and, as with all commercially based,
celebratory holidays, your salon should be reaping the benefits. With
the day taking place in just under two weeks, on the 10th of May,
there’s still time to implement some premier promotions to help your
salon capitalise.<br />
<br />
<a href="http://cdn1.styleicons.com.au/wp-content/uploads/2015/04/Dollarphotoclub_79221303.jpg"><img alt="Happy Mothers Day Letters and Ranunculus" class=" size-large wp-image-32856 aligncenter" height="400" src="http://cdn1.styleicons.com.au/wp-content/uploads/2015/04/Dollarphotoclub_79221303-599x400.jpg" width="599" /></a><br />
<br />
Unsure of how to utilise the day to your advantage? See our top 5 tips in making Mother’s Day a marketing gold mine.<br />
<br />
<strong>1. Partner With Businesses That Cater To Men</strong><br />
Mother’s
day is the one time of year where it pays to cater to a male market,
advertising to fathers and sons looking for a gift for the women in
their lives.<br />
Partner with businesses that traditionally cater to
men, showcasing your mother’s day specials in restaurants, gyms, barber
shops and other businesses with male patrons. You can repay the favour
on September 6th (Father’s Day, if that wasn’t clear).<br />
<br />
<strong>2. Offer Salon Bouquets and Gift Baskets</strong><br />
Make
up your own salon bouquets to give in lieu of flowers, or go with the
always tried and tested gift basket. Retail products, gift cards and
other salon treats, designed in a particularly eye-catching way, can be
both a special and practical gift idea. Create bouquets for different
hair necessities and types for the ultimate covetable gift.<br />
<br />
<strong>3. Market a Mother Daughter Experience</strong><br />
Offer
a pampering package for two, allowing your clients to give their
mothers the gift of quality time – and your services. Have a range of
different services on the menu, incorporating beauty and spa treatments
when possible, and treat both mother and daughter to a day of luxury.<br />
<br />
<strong>4. Include The Extras</strong><br />
Specialised
mother’s day gift bags, wrapping paper, greeting cards and other fun
extras could be an additional incentive in purchasing your products and
services as a Mother’s Day gift. Offer these extras with purchase or
make them available to buy at the register.<br />
<br />
<strong>5. Share on Social Media</strong><br />
Having
your specials front and centre in the salon is one thing, but promoting
them heavily on social media allows you to access clients and
potential-clients who won’t necessarily be in salon in the next week and
a half. Promote your specials, bouquets, retail options and special
packages online and on all your social media channels for maximum
impact.<br />
<br />
<a href="http://www.styleicons.com.au/2015/04/27/5-ways-to-market-for-mothers-day/" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank" title="Style Icons"><img alt="Styleicons" height="50" src="http://cdn3.styleicons.com.au/wp-content/uploads/2013/11/Style-icons_2013.jpg" width="200" /></a>With all your Mother’s Day Specials, promotion and access
is key. Window displays, gifts at the counter and signs at the chair
itself will show off just how much you have on offer – be it specials,
retail packages or discounts to mark the day.<br />
<br />
Don’t let this marketing opportunity pass you by, and to all the mothers out there – happy Mother’s day!<br />
<br />
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-83928430096739075252015-04-30T11:13:00.001-07:002015-04-30T11:20:51.340-07:00The Shed Hair and Beauty: Interiors Inspiration<div class="entry">
<br />
<br />
The Shed Hair and Beauty in Manningtree, Essex proves that salons come in all shapes and sizes – even in the form of ‘a big orange shed’!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://s3-eu-west-1.amazonaws.com/rbi-communities/wp-content/uploads/sites/2/2015/04/The-Shed-Hair-and-Beauty-Interiors-Inspiration.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="The Shed Hair and Beauty Interiors Inspiration" class="alignnone size-full wp-image-65670" height="427" src="https://s3-eu-west-1.amazonaws.com/rbi-communities/wp-content/uploads/sites/2/2015/04/The-Shed-Hair-and-Beauty-Interiors-Inspiration.jpg" width="640" /></a></div>
<br />
It took just two weeks to turn the humble back garden business into a glitzy, chandelier-strewn salon; a space that owner Jessica Wilson is rightfully extremely proud of.<br />
<br />
She explains: “A big orange shed came with my house and I could instantly see its potential as a workspace. I tarted it up to the best of my decorating abilities in order to just work by myself and do a bit of hair from home.”<br />
<br />
Although it was doing the job, Jessica had bigger plans for the Shed and in August 2014 she began planning its overhaul.<br />
<br />
“I paid lots of trips to hotels, cafes and other salons to gather inspiration,” she says. “I liked the feel of my favourite clothes shop, All Saints, with a stripped-back, uncluttered, grown-up look.<br />
<br />
Inspiration came from the most unusual places – cute coffee shops in Yorkshire and even the cinema. The seating in there was exactly what I wanted as a waiting area and was perfect as a space-saving solution.”<br />
<br />
Although space was at a premium, the redesign also allowed Jessica to include a beauty room at the front after moving an interior wall. “The biggest task was to make sure that every inch of the salon was used well,” she says. “Glynne from <a href="http://www.detaildesignstudio.co.uk/">Detail Design Studio</a> drew out option after option on auto CAD, so we could really test the space prior to any work starting.”<br />
<br />
The salon closed its doors for two weeks while the transformation took place, before Jessica could throw open the doors to her own small slice of hairdressing heaven in her back garden.<br />
<br />
A smoky grey crystal chandelier – her favourite piece – is a show-stopper, while grey-brown paint, antique mirror-effect wallpaper and a mirrored sliding door to the beauty room open up the space and create a light, spacious feel. A reclaimed oak beam takes place down one wall, adding a subtle sparkle thanks to silver solder melted into the cracks.<br />
<br />
See all of the pics for yourself here: <a href="http://bit.ly/1dtQrEE" rel="nofollow" target="_blank">http://bit.ly/1dtQrEE</a><br />
<h3>
The Shed Hair and Beauty: In Brief</h3>
Name: The Shed Hair and Beauty<br />
<a href="http://www.hji.co.uk/hair/shed-hair-beauty-interiors-inspiration/?cmpid=SOC|Facebook|HairdressersJournal|sf8851116|sf8851116" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="Image result for hairdressers journal logo" border="0" class="rg_i" data-sz="f" height="320" name="VW8V9554VeaKBM:" src="data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAkGBxQHEhQUERAVFhQVFRgUFhIVGBYeFRgYGBQWIhUWExgaHygiGRwlHRQYITEhJSkrLi4uFx8zODMtNygtLisBCgoKDQwOGhAQGjclHyU3MzQ3LDcvNDQ3NzA3NDcrLDc0Nzc3NzQvLDc3Ky40NzAwKyssKzcsOCssNCs4NDEwOP/AABEIAOEA4QMBIgACEQEDEQH/xAAcAAEAAwEBAQEBAAAAAAAAAAAABgcIBQQDAQL/xABOEAABAwICBQQMCQoFBQEAAAABAAIDBBEFEgYHEyExNUFydAgXIjIzUWGBkbGysxQ0UnGTocHS0yNCU1Ric4KSwtEVFmSj4yRDouHwRP/EABoBAQACAwEAAAAAAAAAAAAAAAADBAEFBgL/xAAoEQEAAgEDAQYHAAAAAAAAAAAAAQIEAxExBRIhMoGRwRMVNEFRUqH/2gAMAwEAAhEDEQA/ALvREQEREBERAREQEREBERAREQEREBERAREQEREBERAREQEREBERAREQEREBERAREQEREBERAREQEREBERAREQEREBERAREQEREBERAREQERVFrX1mVeiFa2CnZAWGFkl5GPLruc8HeHjd3IQW6izf29cR/RUv0cn4i9mC668QrqiCJ0dLlkljjdaOS9nPANvynGxQaEREQERUrrI1rVujGITU0DKcxsDCC9jy7uo2k3IeBxJ5kF1Is39vXEf0VL9HJ+Iuzodrhr8brqanljpgyWVrHFrHh1id+Ul53+ZBe6Iqy1wafVOhb6ZtM2EiVshdtWuPellstnD5RQWaizf29cR/RUv0cn4idvXEf0VL9HJ+Ig0gizf29cR/RUv0cn4idvXEf0VL9HJ+Ig0gihWqbSufTCjfPUtjD2zujAjBDcoZGRcFx33cVNUBFy9JMbZo9Tvnk3hu5rRxc4960f/bgCVSuJ6xK+ueXNn2TeaOMNAHnIJPnK9VrMruLgauTEzXuj8yv5FT2h2s2aKRsdc4PjcQ3bWAewngXWsHN8fOOO9XCsTWYR5OLqY1uzcREWFYREQEREBERAWbuyI5UZ1WP3kq0is3dkRyozqsfvJUFXrqaL/HaXrEPvWrlrqaL/AB2l6xD71qDZqIiAsta8OWKnoxe5YtSrLWvDlip6MXuWIIGpPqy5VoesM9ajCk+rLlWh6wz1oNdKiOyW8LQ9Cb2o1e6i+mWglLpi6J1VtLxBwbs3BvfEXvuN+9CDIyLS/aQwz/UfSj7q4OneqagwKgqaiHbbSJmZuaQFt8zRvGXfxQUMiIg0d2OnJsvWn+6hVpqrOx05Nl60/wB1CrTQVzrtY40sBHeibuvnMbst/r9KptadxrC48ahfDMLseLG3EEcHNPMQd6p/E9VVZTvIhMcrOZ2YNdb9prt3oJUtLREbOi6Vm6NNL4d52mECK0/hDXMghEnfiJgd0gwZvrVdaG6sHUcrZq1zTkIc2FhuC4cDI63AcbD08ytBYvaJ4VerZenr2rWnft9xERRtOIiICIiAiIgLN3ZEcqM6rH7yVaRWbuyI5UZ1WP3kqCr11NF/jtL1iH3rVy196GqdQyRyMtmje17b8LtcCL+S4QbaRZr7eWJfJpvo3ffTt5Yl8mm+jd99BpRZa14csVPRi9yxdHt5Yl8mm+jd99QfSbHpdJqh9TPl2jw0HICG9y0AWBJ5gEHKUn1Zcq0PWGetRhSfVlyrQ9YZ60GukREBRLWzyRW/uh7bVLVEtbPJFb+6HttQZLREQaO7HTk2XrT/AHUKl2nGlf8AlRkb9jtdo4ttny2s29+9N1Eex05Nl60/3UK9Ou/wFN+9d7C9VjeVrC066uvWluJeTtxf6H/e/wCNO3F/of8Ae/41VSKbsVdN8qxP1/srYh1v7RzR8B4kC+28Z/dq0lluj8Izpt9oLUijvERw03VcXSx5rGnG2+4iIo2oEREBERAREQFm7siOVGdVj95KtIrN3ZEcqM6rH7yVBV6IvXhFIK+eGImwklZGSOIDngXHpQeRFfvaAg/X5fo2f3TtAQfr8v0bP7oKCRX72gIP1+X6Nn91Umn2jrdFa6WlZIZGxhhD3AAnMxruA6SCOqT6suVaHrDPWowpPqy5VoesM9aDXSIiAolrZ5Irf3Q9tqlqiWtnkit/dD22oMloiINHdjpybL1p/uoVYuK4PBjAaKiFsgabtDuYniQq67HTk2XrT/dQq00ZraazvCq9a2jtLhFJG+CnZG4zBpc297ZHm3pAVUq6tdXxKLrDfdyKlVPp8Ot6Te1sfe0798vtR+EZ02+0FqRZbo/CM6bfaC1IvOo1/XfFTz9hERRNCIiICIiAiIgLN3ZEcqM6rH7yVaRWbuyI5UZ1WP3kqCr11NF/jtL1iH3rVy11NF/jtL1iH3rUGzUREBZa14csVPRi9yxalWWteHLFT0YvcsQQNSfVlyrQ9YZ61GFJ9WXKtD1hnrQa6RcjSzSGPRalkqZgSxmUZW2zOLnAANvz77+ZcPB9aeF4qBasbEedk4LCPnJ7k+YlBM1Ctc0/wfBqs85EbB/FPGD9V/Qu8dKaJrcxr6bL49tFb2lSeu7WFDj7WUdG/PG1+0lmF8rnAENYz5QFySeF7W4IKhREQaO7HXk2XrT/AHUStNV/qLojR4RCSLGV8kvmL8oPoYD51YCCv9dXxKLrDfdyKlVdWur4lF1hvu5FSqn0+HWdH+m85faj8Izpt9oLUiy3R+EZ02+0FqRedRS674qefsIiKJoBERAREQEREBZu7IjlRnVY/eSrSKpHXPoLX6SV7ZqSmMkYgYwuzxN7oPkJFnuB4OHpQUYupov8dpesQ+9apH2pcX/UD9LT/iL34DqtxWkqqeR9EQxk0b3HawGzWyNJNg+/AINNoiICy1rw5YqejF7li1KqC1qavcRx7E556akL4nCMNftIRfLEwHc54PEEbxzIKbUn1Zcq0PWGetdDtS4v+oH6Wn/EXd0F1aYnhWIUs01GWxxzNc920gNmg7zYPJPmQd3sj8d+LUTT46iQelsQ94bfMqOV6aztVddpBVy1cEsUofbLESWPa1rQGsbe7Tw43G8lVhiWgGJYb4TD5/nY3aD0x5ggjSL2yYTPEbOp5QfEY3j1hfSnwKqqd0dJO4+JsUh9QQc5dTRrA5dI6mOngbd8jgL8zW/nPd5GjepXo9qgxLGCM8Ip4zxfObG3PaMXdfyEAeVXzoJoJTaFxkQgvlePylQ4DO79lo/Nb5B5yUHfwrD2YVDFBGLMiY2Nvjs1oAv5dyguuarkpIacxyPYTI4Esc5pPcc9jvViKC61sDqMcigbTRGQtkcXAFosC3ce6IXqvK3gzWMik24UxU4hLVi0k0jxe9nvc4X8dieO9eZSbtf4j+pu/ni++na/xH9Td/PF99T9qHWxk40d0Xj1hGgbcF7XY1U2P/VT/Syf3XY7X+I/qbv54vvr8dq/xEg/9G7+eL76xM1YtkY1ubV9YaBpjdjeiPUF9F86duVrQeIaB9S+iruJnkRERgREQEREBERAREQEXzlnbD3z2t6RA9a5lVpTRUnhK+mb5HTRg+jMg66KK1GsfC6fjiEJ6JLvZBXLn1xYTFwqXu6MUv2tCCfIquqdeuHRd7FUv8oYwD/yeD9S5VXr/hb4Kglcf25Gt9TXILmRUNP2QEru8w+NvSlc71NauXPr3xB/ewUrR0JCfSZPsQaNRZfqtcuKz8J42dCKP+oFcyfWZis/HEJR0QxvstCDWaE2WN6jSyuqe/r6k+TbSW9F7Lm1NZJVeEke/pOJ9aDZlVjVPRgmWqhYBxL5GNHnuVy59O8Ng44lTfwysd7JKyAiDVlTrYwmn41wPQjmd9YZZcyp124ZD3rp39GK3tELMyINCz6/KNveUlQels2+pxXLqOyB/R4b53TfYI/tVIwtD3NBNgSAXeIE7yp3rL1cf5Fjgf8ACdttXPafyeQNyhpFu6de9z6EEgqtflW7wVHTt6e0d6nNXMm134nLw2DB+xF95xVaIg3Ax2cAjgRf0r9Xg0fn+FUtO/5cMbvTG0/avegIiIC4WnOLyYBQVFRA1rpImhwa8EtPdtDrgEHvSedd1cDT+D4Rhlc21z8FmIHlEZI+sIKJn14YnLwFOzoxn+pxXMqdbeLT/wD7co8TI4R9eW6hDGGQgAEkmwA4kngAF6a/DJsOy7eCWLNfLtGObmta+XMBe1xw8aDs1Wn2JVffYjUfwyOb7FlzKjHaqq8JVzv6Ush9ZXkoqV9dIyKNuZ8j2xsbuF3OIDRc7hckcVNaPVLiNTMYSyGOVsbZSx8rLhj3PaHdxm52H6kEFJuvxe2TCpmTSQiJzpYnOa9jAXEFjrO3DmB51LNA9Xv+a6aoqX1Qgipyb/k82bKzM/8AObawt4+KCDIrHx7VxHSYRHiVNUPlzCN72Oa0BrX7ncCd7XkA+dRur0IrKOnpqh8NoqlzWxuBBN3+Dzgb25hvHzII4prqy0EGnMkzDU7HZNa7dHnLg4kH85trWHj4rs66NFKLRH4LHSRlskge+RznvcSG5Q3cTYXJdw8S9XY5VGTEJ2fLpnHztlj+8UFa45Qf4VUzwXvsZZIsxFr5HkXtzXtdSrVVQYZiE0rcVfYBg2LS57WuNznu5m+4GWwvvuVd+F6QUTsVqMOjog2Sz5ZZi1lpJDlc4HiXXD+JPNa1rLgaHYkNGsbqsLhhY2CWV1Q077tJp2OyMHAN3HcghOhOF4fFilWJKOoqKRmZsB2E0gaS4EbRjWl29t8pcOG8i/CGaeQRU9fUNgp5IIswLIZWua9oLGm+V29oJJcAeAI4cFdMOOzYPpPLSty7GsMcj7jurtozlym+7umb1X+v+DY4s4/Lgid6AW/0IINgeDTY/M2CmjMkjuDRbcBxLidwA8ZU9qdR+JQxl4NO8gX2TJHZz5BmYG3/AIl1exsDPhVXe2fYty+PLtO7t58ijmneL4jT4nXxNnqe6fI3Zsc+2w4ts0cG5LbxzX8qD66BaqZ9KonTyzCmgBc0Oc0ue4sNn2bdoABBBJPEHcuhpfqddg9K6qpKttTGxpe9uUA5B3z2ODnB1t5I3bgeKnOBQOx3RXZUoJk2D2ZG98XMlJcz53AcOfN5V/WqKjlwfBqkV0b4mB07w2UFpEWybmJa7eBcP4oM4q2tONAqPCcGgraZr9pIIHOc55ItJHd1hw4kKKYTq6q8VoJK+MxbFjZH5XOdtHNivnLGhpH5p3Eg7vmVyUWEHTnRunp4JGB+yiYHPvlDoXgOa6wJG5hHDnCCIaU6IUdNo7DWQ0zWzmOme+XM8kl+UP4kjeXK1cb0cj0vZQvmsY4ntqHMI3SXiOVp8mYtJ8YBHOo7pfhDcN0cmpds2U08LWlwsLujkY4i1za3iXxxHTYYJglFPDPEZmR0hfDnZne3KwSsy8RffvG8IKs1y40a2ufTtgEENK4xsiDWtzHdeVwbxzC2X9m3jKgKuTXPU4dpNBFWUtXCalrWh0NxtHxutYOHM9hPA82bxBU2g19q4m2+F0J/00bf5WgfYpGoRqXqPhGD0l+LRIz+WaQD6rKboCIiAvJi8PwmCZnyont9LCPtXrQjNuQYgY4sIIJBBuCOII4EFaKxnDe2vhFFKw/lmyR5yLXb3QZU8eYD8pbnDQs+YlB8FmlZ8iR7bdFxH2KwtUmsePQuOoiqWSPjeRJGIw0kSWs++YjcQG/yoLYrNXFK2soaijijj+Cy2mYywzNDCWOdbi8Py8d5DvIFB8a0y/wvSnOXWiaGUTzzZHNaXE+INkdm/gUe0K1sy4BUVck8ZmZVPMxjDrZJSeLSb9zl7m37LfEoDjNecVqJp3CxmlfKRe9i95Nr+S6DVL8MpND6isxKZ4YKgwsc4jcy5a028jnFrj81+ZcPTfD4dCsHxL4OLNqZHODeYGo2bHtb+yAHEDxblS2lesSq0opYKWYMDIspLm5s8jmsyh0hJtzk2A4leTGNOazGaOKjmkDoYstu57s5AQzO7nsDbzBBZmonEmY7R1eF1Bu3K57G337OTdKG+LK4h1/HIrBh0ipMWrpcKcxpMDYpGA9650ZDi1viMdoz/N8krLeD4vNgkm1ppXRSWLc7eNjxC+f+Iy7UziZ4mLnPMocQ/M6+Z2Yb7m59KC1NZdKNMNIo6Pa7NobHBnO8A5HSGwuLk58vz2Xv0X0fi1d6QRQmqDo5aV7s78rS24ccr99v+1cfOFS81Q+d5e97nPJuXuJLifGSd91/MshmJc5xcTxJJJPzkoLjmxqnw7Ss1HwmLYPHdTB7TGL0lrFwNu/aAvWa2PFdKaeopHbaFzQ10sYcWB2wkaQTa24ZT5wqOViaAacYho1TuhoqBkrXPMmcxTucXENG8scARZo5kEl1n4mzR3SOkqX3yMiie/KLutmlabDx2C5ekOsajrsZpK9kEr4oIjG+ORrA4n8rlcwZiLgyg77b2+dR3GsGxjS+odPPQ1LpHWFzC9jGtHetZmAAA/8AZ3lfsGqrFpuFA4dJ8TfW9B69IdY5fioxDD4tjaNsZa8D8qN+bbNad99w3G/cNN78JNUa/JXtOTDomyEWzukc5vnaGgkeTMuFT6ksUl4tgZ0pfugrqU2oSsf4Srp29HaO/pCCF6M6fVmjD5HUz2NbK8vfAWDY5jzsYLZPF3NtwA5gvTpTrMxDSeMxTTNbEe+jiblDrH8873EeS9vIp9T9j8f+5iQ+ZsB9ZkXUp9QVI3wlZUO6Ijb6w5BSlJpRV0VM+ljqZG08l80QPckO74eMA84G43PjXkocXqMOaWw1M0bXb3Njke0Hd+cGkXWiaTUfhkHfGok6cgHsNaupTapcJp9/wLMf2pZj9WeyDKznF3E3+dfi17DoDhsHDDab+KNrvauurTYJTUvg6WFnRjYPUEGMoKZ9R3jHO6IJ9S6UGi9bUd5QVLujDKfU1bJa0M4AD5l+oIDqToZ8Mw0RVMEkT2zSWZI0tcWnKQ4A813EeYqfIiAiIgIiIMmaV6L1c1fWbKiqHt+FTZXMhkII2rrEEN4WXzp9XGKVHe4fN/EA32iFrdEGW6bU/i0/GlazpyxfY4rpwai8Rk76Smb88jz7LCtIogoOm1ATu8JXxN6Eb3estXSpex+jb4TEXu8jIQ36y9yupEFUwahqBnf1FU7yZogD/wCF/rXVp9TOFRcYJH9KWT+khWCiCJU2rPCqbhh8R6Ze72nFdKm0PoKXvMPpgfHsY7+my7aIPhBRR0/eRMb0WtHqC+6IgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiAiIgIiICIiD//2Q==" style="height: 193px; margin-top: 0px; width: 193px;" width="320" /></a>Address: 14 Munnings Way, Lawford, Manningtree, Essex<br />
Owner: Jessica Wilson<br />
How long have you been in the premises? Six years<br />
Number of staff: 2<br />
Number of styling stations:2<br />
Budget: £12,000<br />
Design by: <a href="http://www.detaildesignstudio.co.uk/">Detail Design Studio</a><br />
What was the most expensive part of the refit/refurb? Insulation and plastering.<br />
What was the best buy? Reclaimed cinema seats and the oak beam<br />
<br />
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-28923146825364835762015-04-28T12:22:00.005-07:002015-04-28T12:26:13.586-07:00With Drybar, a Curly-Haired Girl Wages a Global War on Frizz<div class="story-body-text story-content" data-para-count="1022" data-total-count="1022" id="story-continues-1" itemprop="articleBody">
<br /></div>
<div class="story-body-text story-content" data-para-count="1022" data-total-count="1022" id="story-continues-1" itemprop="articleBody">
About
18 people gathered in a semicircle inside Drybar’s new location in the
meatpacking district of Manhattan. It was mid-December, and in the
previous weeks they had been trained in the fine art of giving the
greatest possible blow-dry. They knew how to create the beachy rumpled
look of the Mai Tai blowout and the sharp, pointy, uptightness of the
Straight Up; they knew how to make you look like an extra from “Steel
Magnolias” with the Southern Comfort. They could twist your hair into an
Uptini, if that was your need on a particular day. They knew how to
turn around the salon chair with a flourish so that the customer, who up
to this point had been too mesmerized by watching “The Devil Wears
Prada” on a big-screen TV to notice what was being done, could see her
hair, shiny and smooth, in the mirror on the wall behind her. </div>
<div class="story-body-text story-content" data-para-count="1022" data-total-count="1022" id="story-continues-1" itemprop="articleBody">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-1/26-DRYBAR-1-master675.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" class="media-viewer-candidate" data-mediaviewer-caption="Drybar, the largest blow-dry chain in the United States, recently opened its 39th location, in the meatpacking district of Manhattan." data-mediaviewer-credit="Sam Hodgson for The New York Times" data-mediaviewer-src="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-1/26-DRYBAR-1-superJumbo.jpg" src="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-1/26-DRYBAR-1-master675.jpg" itemid="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-1/26-DRYBAR-1-master675.jpg" itemprop="url" /></a></div>
<div class="story-body-text story-content" data-para-count="1022" data-total-count="1022" id="story-continues-1" itemprop="articleBody">
<br /></div>
<div class="story-body-text story-content" data-para-count="1022" data-total-count="1022" id="story-continues-1" itemprop="articleBody">
As
Drybar’s founder, Alli Webb, sitting atop the bar to greet these new
employees, likes to say: “We’re not selling blowouts. We’re selling
happiness and confidence.”</div>
<br />
<figure class="media photo embedded has-adjacency has-lede-adjacency layout-large-horizontal media-100000003643739 ratio-tall" data-media-action="modal" id="media-100000003643739" itemid="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-2SUB/26-DRYBAR-2SUB-articleLarge.jpg" itemprop="associatedMedia" itemscope="" itemtype="http://schema.org/ImageObject" role="group">
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="media-viewer-candidate" data-mediaviewer-caption="Alli Webb, the founder of Drybar, with the company&rsquo;s signature yellow blow-dryer." data-mediaviewer-credit="Sam Hodgson for The New York Times" data-mediaviewer-src="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-2SUB/26-DRYBAR-2SUB-superJumbo.jpg" src="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-2SUB/26-DRYBAR-2SUB-articleLarge.jpg" itemid="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-2SUB/26-DRYBAR-2SUB-articleLarge.jpg" itemprop="url" style="margin-left: auto; margin-right: auto;" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><br />
<figure class="media photo embedded has-adjacency has-lede-adjacency layout-large-horizontal media-100000003643739 ratio-tall" data-media-action="modal" id="media-100000003643739" itemid="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-2SUB/26-DRYBAR-2SUB-articleLarge.jpg" itemprop="associatedMedia" itemscope="" itemtype="http://schema.org/ImageObject" role="group"><figcaption class="caption" itemprop="caption description">
<span class="caption-text">Alli Webb, the founder of Drybar, with the company’s signature yellow blow-dryer.</span>
<span class="credit" itemprop="copyrightHolder">
<span class="visually-hidden">Credit</span>
Sam Hodgson for The New York Times </span>
</figcaption></figure></td></tr>
</tbody></table>
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</div>
<figcaption class="caption" itemprop="caption description">
<span class="credit" itemprop="copyrightHolder"></span>
</figcaption>
</figure>
<br />
<div class="story-body-text story-content" data-para-count="616" data-total-count="1638" itemprop="articleBody">
The
next day, this new Drybar would open. All the appointments — 200
blowouts — had been booked for days. This was Drybar’s 39th store. It
would open its 40th within just a month, on the Upper West Side. A
blowout is a diabolically ingenious product: it can be undone and
destroyed simply by adding drops of water. The top three blow-dry chains
— Drybar, Blo and DreamDry — have more than 100 locations in the United
States so far. As recently as 2007, there was not even one. The feeling
of “happiness and confidence” that comes with smooth hair is real, but
it creates its own self-perpetuating need.</div>
<div class="story-body-text story-content" data-para-count="616" data-total-count="1638" itemprop="articleBody">
<br /></div>
<div class="story-body-text story-content" data-para-count="180" data-total-count="1818" itemprop="articleBody">
Ms.
Webb didn’t invent the modern blowout, but Drybar is the largest chain
in the United States. Its growth suggests something of a holy war on
frizz, one neighborhood at a time.</div>
<div class="story-body-text story-content" data-para-count="180" data-total-count="1818" itemprop="articleBody">
<br /></div>
<div class="story-body-text story-content" data-para-count="947" data-total-count="2765" itemprop="articleBody">
Ms.
Webb, who is 40, came to Manhattan from Irvine, Calif., where the
company is based. She attends all of the store openings, to meet the new
stylists, tell the origin story of the company and relate to them how
badly she wants Drybar to keep its mom-and-pop feel. She sat
cross-legged on the bar — that’s the counter where women sit to have
their hair blown dry; everything in Drybar, from the coaster gift
certificates to the Happy Hour shampoo is real bar-themed — and began by
asking the new stylists what they would have been in another life. One
woman, who would have been a “celebrity stylist and/or a ballerina,”
came to Drybar because she had worked at a salon that forced its workers
to wear khaki pants and white button-downs and where stylists weren’t
permitted to talk to one another on the floor. At Drybar, you can talk
to your co-workers, and you can wear anything, as long as it’s black or
white or yellow or denim.</div>
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<div class="story-body-text story-content" data-para-count="728" data-total-count="3493" id="story-continues-2" itemprop="articleBody">
In
just five years, Ms. Webb’s business has grown to a $50 million-a-year
enterprise. (That was in 2014; the company says it is on track to
generate $70 million in revenue in 2015.) This was not what she imagined
growing up in South Florida. Back then, a young Ms. Webb (nee Landau),
was forced to contend daily with her hair, which was wavy, and in humid
Florida, very frizzy. She says her poor mother deployed all her upper
body strength to blow it dry for her, running a brush and hair dryer
simultaneously from crown to end, crown to end, but her mother didn’t
excel at this. She left what Ms. Webb calls “ridges” near the crown of
her head. “How could you, Mom?” Ms. Webb would ask, she remembered with a
laugh.</div>
<div class="ad ad-placeholder nocontent robots-nocontent">
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<div class="story-body-text story-content" data-para-count="394" data-total-count="3887" id="story-continues-3" itemprop="articleBody">
Ms.
Webb meandered a bit after high school. She dropped out of Florida
State University after a year, and then worked with her brother for a
while in retailing. She enrolled in a beauty school in Boca Raton and,
after she graduated, worked for great hairstylists, like <a href="http://www.nytimes.com/2005/06/26/nyregion/26sahag.html" title="Previous coverage in The Times.">John Sahag</a>, a pioneer in dry cutting, which is what it sounds like. “That was like blow-drying boot camp,” Ms. Webb said.</div>
<div class="story-body-text story-content" data-para-count="436" data-total-count="4323" itemprop="articleBody">
After
trying public relations for a while, she married Cameron Webb, and they
moved to Santa Monica, Calif., where he became a creative director at
Secret Weapon and she says she was happy as a stay-at-home mother. But
eventually Ms. Webb itched to leave the house. She started a mobile
blow-drying business, posting an ad to her local mothers listserv,
naming her price at $40. She was flooded with emails. Mr. Webb made her a
website.</div>
<div class="story-body-text story-content" data-para-count="436" data-total-count="4323" itemprop="articleBody">
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<div class="story-body-text story-content" data-para-count="241" data-total-count="4564" itemprop="articleBody">
Soon,
she was busy — overbooked, in fact. Customers were hooked. The
experience was far different from a badly lit Supercuts with children on
booster seats screaming through haircuts. And it was cheaper than
salons that charged $65 to $85.</div>
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<div class="story-body-text story-content" data-para-count="215" data-total-count="4779" itemprop="articleBody">
The
idea started percolating. She went to her brother Michael Landau, who
ran a commercial real estate company, and asked for a loan for a
bricks-and-mortar shop in Brentwood, where most of her clients already
were.</div>
<br />
<figure class="media photo embedded has-adjacency layout-small-horizontal media-100000003643570 ratio-tall" data-media-action="modal" id="media-100000003643570" itemid="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-3/26-DRYBAR-3-master315.jpg" itemprop="associatedMedia" itemscope="" itemtype="http://schema.org/ImageObject" role="group">
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="media-viewer-candidate" data-mediaviewer-caption="Ms. Webb at age 14. When she was growing up in South Florida, humidity was the enemy." data-mediaviewer-credit="" data-mediaviewer-src="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-3/26-DRYBAR-3-superJumbo.jpg" src="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-3/26-DRYBAR-3-master315.jpg" itemid="http://static01.nyt.com/images/2015/04/26/business/26-DRYBAR-3/26-DRYBAR-3-master315.jpg" itemprop="url" style="margin-left: auto; margin-right: auto;" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="caption-text">Ms. Webb at age 14. When she was growing up in South Florida, humidity was the enemy.</span></td></tr>
</tbody></table>
<div class="image">
<div class="media-action-overlay">
</div>
</div>
<figcaption class="caption" itemprop="caption description">
</figcaption>
</figure>
<br />
<div class="story-body-text story-content" data-para-count="39" data-total-count="4818" itemprop="articleBody">
<br /></div>
<div class="story-body-text story-content" data-para-count="39" data-total-count="4818" itemprop="articleBody">
Mr. Landau, who is bald, was skeptical.</div>
<div class="story-body-text story-content" data-para-count="39" data-total-count="4818" itemprop="articleBody">
<br /></div>
<div class="story-body-text story-content" data-para-count="248" data-total-count="5066" id="story-continues-4" itemprop="articleBody">
“I
explained to him that there’s girls like me, who have curly hair, who
have been figuring out this their whole life,” Ms. Webb said.
“Basically, I was like, I think if the price is right, I think women
will do this much more regularly.”</div>
<div class="story-body-text story-content" data-para-count="248" data-total-count="5066" id="story-continues-4" itemprop="articleBody">
<br /></div>
<div class="story-body-text story-content" data-para-count="348" data-total-count="5414" itemprop="articleBody">
The
Webbs put their $50,000 in savings into it. Mr. Landau put in $250,000.
They teamed with Josh Heitler, an architect who was helping Mr. Landau
with a hotel opening, for a “French, shabby chic” look. Mr. Webb took
care of all the creative directing: typefaces, the buttercup yellow on
gray background for all printed materials, the coasters.</div>
<div class="story-body-text story-content" data-para-count="348" data-total-count="5414" itemprop="articleBody">
<br /></div>
<div class="story-body-text story-content" data-para-count="326" data-total-count="5740" id="story-continues-5" itemprop="articleBody">
Ms.
Webb focused on the experience. She didn’t want clients looking into a
mirror, because “you only need a mirror for cutting.” Otherwise, the
mirror is just a way to feel bad when your hair is wet or pinned up in
an awkward way for the duration of the blow-dry. “I knew the spin would
be the thing,” Ms. Webb said.</div>
<div class="story-body-text story-content" data-para-count="326" data-total-count="5740" id="story-continues-5" itemprop="articleBody">
<br /></div>
<div class="story-body-text story-content" data-para-count="818" data-total-count="6558" itemprop="articleBody">
She
wanted everyone to be offered a drink, be it water or Champagne. She
wanted the client to be pampered. And she wanted televisions, big
screens right in the line of sight of the client, playing
estrogen-soaked fare like “The Notebook,” with subtitles to counter the
roar of the dryers. And then there was the actual blowout: Start from
the front hairline, since the front is the first thing people see. About
a week before the first shop opened in February 2010, a DailyCandy
article about Drybar turned the trickle of appointments into a flood.
That first day, she arrived at her new shop and called Mr. Webb and Mr.
Landau, who were not yet there. She cried into the phone: “You’ll never
believe what’s happening here.” The place was full, and the bookings
were coming in quickly. The store was a hit.</div>
<br />
<div class="story-body-text story-content" data-para-count="173" data-total-count="6731" id="story-continues-6" itemprop="articleBody">
That
year, they opened three more stores in California, before expanding the
next year to Texas, Arizona, New York and Georgia, and later to
Washington, D.C., and on and on.</div>
<div class="story-body-text story-content" data-para-count="173" data-total-count="6731" id="story-continues-6" itemprop="articleBody">
<br /></div>
<div class="story-body-text story-content" data-para-count="504" data-total-count="7235" itemprop="articleBody">
Drybar
now has 3,000 employees. There is a line of styling products, hot tools
and brushes, sold in the Drybar shops and at Sephora. The company has
about 50 investors, many of whom began as clients, like the actress Rose
McGowan, and Alexander von Furstenberg, who got in touch about
investing after he picked up his teenage daughter from a Drybar shop
where she was getting a blowout. “I was like, wow, this place is so well
run, just the execution, you know, everything,” Mr. von Furstenberg
said.</div>
<div class="story-body-text story-content" data-para-count="504" data-total-count="7235" itemprop="articleBody">
<br /></div>
<div class="story-body-text story-content" data-para-count="421" data-total-count="7656" itemprop="articleBody">
Mr.
Landau, the skeptic, said that initially he had just wanted to support
his sister and “would have been thrilled to get the initial investment
back.” But he left his company to work with Drybar full time soon after
the first shop opened. He is now chairman of the board, with John
Heffner, previously of O.P.I., the nail polish company, replacing him as
C.E.O. Ms. Webb’s whim had become a full-fledged business.</div>
<div class="story-body-text story-content" data-para-count="421" data-total-count="7656" itemprop="articleBody">
<br /></div>
<div class="story-body-text story-content" data-para-count="654" data-total-count="8310" itemprop="articleBody">
Drybar’s
next move will be a return to its mobile roots. In May, Drybar will
release an app called Dry on the Fly: A satellite will locate you and a
Drybar-trained stylist will show up and give you a blowout for $75. The
company plans to open 12 to 15 new shops this year: Locations in Houston
and Beverly Hills just opened. The expansion to Toronto, and to foggy,
frizzy London, will follow. On rainy days, Drybar provides customers
with a free umbrella. “The writing was so on the wall my whole life,”
Ms. Webb said. “It just took me a long time to figure it out. Because
when you look back, oh my God, I’ve always been obsessed with hair.”</div>
<div class="story-body-text story-content" data-para-count="654" data-total-count="8310" itemprop="articleBody">
</div>
<div class="story-meta-footer" id="story-meta-footer">
<span style="font-size: x-small;">
</span><br />
<div class="byline-dateline">
<span style="font-size: x-small;"><span class="byline" itemprop="author creator" itemscope="" itemtype="http://schema.org/Person">By <span class="byline-author" data-byline-name="TAFFY BRODESSER-AKNER" itemprop="name">TAFFY BRODESSER-AKNER</span></span><time class="dateline" datetime="2015-04-25">APRIL 25, 2015</time></span><a class="rg_l" href="http://www.nytimes.com/2015/04/26/business/a-curly-haired-girls-global-war-on-frizz.html?_r=2" style="height: 48px; left: 0px; width: 340px;" target="_blank"></a><br />
<div class="_aOd rg_ilm">
<div class="rg_ilmbg">
<a class="rg_l" href="http://www.nytimes.com/2015/04/26/business/a-curly-haired-girls-global-war-on-frizz.html?_r=2" style="height: 48px; left: 0px; width: 340px;" target="_blank"><img alt="Image result for new york times logo white" border="0" class="rg_i" data-sz="f" height="28" name="bgxTm4SoPN2E4M:" src="data:image/png;base64,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" 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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-77030930030257151942015-04-24T23:53:00.000-07:002015-04-24T23:57:23.034-07:00Hollywood’s One and Only Motion Picture Hair Academy<div class="separator" style="clear: both; text-align: center;">
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" 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<h1>
<span class="subitalich1">“I walked out of this class and into a job in television,” Amber Wilson</span></h1>
<a href="http://www.onsethair.com/images/onset_web_15b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="On Set Salon, Santa Monica California" border="0" src="http://www.onsethair.com/images/onset_web_15b.jpg" /></a>
Take a <a href="http://www.onsethair.com/classes.html">Master Class</a> or <a href="http://www.onsethair.com/workshop.html" target="_blank">2-Day Workshop</a>
at On Set Motion Picture Hair Academy and increase your chances by
ten-fold of walking into a top job in film, television or fashion.
Presented by one of the industries master hair designers, Susan Lipson
brings her “hands on” approach to practical training for professionals
and beginners alike. Over the past ten years, On Set has trained many of
the top hairdressers working in film and television today, our graduate
students have gone on to work on such notable projects as Charlie’s
Angels, Van Helsing, American Idol and many more. You can expect to
leave our Master Class with new skills and inside industry techniques
that will ignite your career with creativity and get you on the fast
track to success.<br />
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-76131154538925801692015-04-24T21:30:00.001-07:002015-04-24T21:30:13.935-07:005 Ways to Reduce Salon No-Shows<div class="at-share-tbx-element addthis_20x20_style addthis-smartlayers addthis-animated at4-show" id="atstbx">
What’s your biggest pet peeve?</div>
<div class="at-share-tbx-element addthis_20x20_style addthis-smartlayers addthis-animated at4-show" id="atstbx">
</div>
Traffic? Telemarketers? Those who just cannot tell the difference between ‘your’ and ‘you’re’?<br />
<br />
In the salon business the most prevalent answer is the no-show.<br />
<br />
The
hair salon no-show is our very own industry specific pet peeve, a
common annoyance that unites us all. No matter how many times it
happens, no matter if it’s an accident or intentional, a client allowing
their precious salon spot to go to waste somehow always manages to ruin
your day.<br />
<br />
Here’s 5 ways to put that pet peeve behind you.<strong> </strong><br />
<br />
<strong>1. Send a Reminder</strong><br />
We
like to believe the very best of our clients, meaning we assume they
mostly don’t intend to waste our time by not showing up, they just
simply forget. The easy fix it is to start reminding them.<br />
<br />
And
because you don’t have the ability to employ a full-time staff member to
manually remind your clients, technology can do it for you. Timely’s <a href="http://www.gettimely.com/booking-software/tour/reminders?utm_source=newsletter&utm_medium=reminder-link&utm_campaign=style-icons-native" target="_blank">Automated SMS and Email service</a>
is shown to reduce no-shows by up to 50%. Salons can specify when the
reminders are sent and customise the template to suit their business.
Employees are also sent immediate notifications with new bookings,
changes and cancellations.<br />
<br />
Basically everyone is on the same page (and, most importantly, at their appointment).<br />
<br />
<a href="http://cdn2.styleicons.com.au/wp-content/uploads/2015/04/Dollarphotoclub_81380547.jpg"><img alt="Business man holding smart phone with media icons" class=" size-large wp-image-32769 aligncenter" height="400" src="http://cdn3.styleicons.com.au/wp-content/uploads/2015/04/Dollarphotoclub_81380547-600x400.jpg" width="600" /></a><br /> <strong> </strong><br />
<strong>2. Make The Call</strong><br />
If
clients don’t confirm their automated reminder, actually picking up the
phone to give them a quick call can be key – particularly for those
clients who have been unreliable in the past.<br />
<br />
You can also take this opportunity to upsell other treatments or products to them while you have them on the phone.<br />
<br />
<strong>3. Offer a Discount for Pre-Paid Services</strong><br />
<strong></strong>You’ll
be surprised how much better your client’s memory is once they’ve
already paid for their service – offer them an incentive to do so in the
form of a discount or special if they pay beforehand.<br />
Timely allows you to ask clients to pay either a deposit or the full amount when <a href="http://www.gettimely.com/booking-software/tour/online-bookings?utm_source=newsletter&utm_medium=online-booking&utm_campaign=style-icons-native" target="_blank">booking online</a>, securing the booking and reducing no-shows to a minimum.<br />
<br />
As
a bonus, you’ll find your clients are far more open to splurge on other
services or retail products if they’ve put the bulk of the payment
behind them by the time they’ve walked through the salon door.<br />
<br />
<strong>4. Know Your Rules</strong><br />
You
have to have a standard set of rules that you can’t break for any one
client. No, not even your favourite client who just forgot this one
time. If your policy is to charge no-shows, add the fee onto another
bill or simply reschedule, consistency is key. You’ll lose credibility
if you do something for one client, and something else for another.<br />
<br />
<strong>5. Break Things Off</strong><br />
Letting
go of clients can be difficult. We understand you don’t want to lose
the relationship or turn away payment, but sometimes it’s necessary.
We’re not calling for rash decisions, but if someone is constantly
letting you down it may be time to cut the cord.<br />
<br />
Timely helps you
make the hard decisions – storing the no-shows in your Customer Records
and alerting you of this the next time they book.<br />
<br />
While the
no-show has always been the collective salon nightmare, with these
strategies in place, the next time someone asks you about your pet
peeve, hopefully you’ll be able to simply complain about the traffic.<br />
<br />
<a href="http://www.styleicons.com.au/2015/04/23/5-ways-to-reduce-salon-no-shows/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="Styleicons" height="50" src="http://cdn3.styleicons.com.au/wp-content/uploads/2013/11/Style-icons_2013.jpg" width="200" /></a> <a href="http://hairnewsnetwork.com/" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="Hair News Network" class="ProfileAvatar-image" height="200" src="https://pbs.twimg.com/profile_images/459529597407621121/xvS-xxQL_400x400.jpeg" width="200" /></a>Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-4600836498084089012015-03-01T18:52:00.003-08:002015-03-01T19:03:38.172-08:00Lady Gaga Reveals Black Bob Hairstyle<div class="row collapse">
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<tr><td style="text-align: center;"><img alt="BEFORE: Here's Gaga with a short blonde wig" class="size-full wp-image-227712" src="http://www.fashiongonerogue.com/wp-content/uploads/2015/02/lady-gaga-blonde.jpg" height="640" style="margin-left: auto; margin-right: auto;" width="640" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">BEFORE: Here’s Gaga with a short blonde wig</td></tr>
</tbody></table>
<div class="wp-caption aligncenter" id="attachment_227712" style="width: 650px;">
<br />
It almost seems as if everyone in the world of fashion and entertainment
is taking scissors to their hair. Pop star Lady Gaga is the latest to
get a short haircut—a black bob to be exact. Although she has a penchant
for wearing wigs, like the blonde one she was spotted in at the <a href="http://www.fashiongonerogue.com/2015-grammy-awards-red-carpet-style/" title="2015 Grammy Awards Red Carpet Style">2015 Grammys</a>, her real hair is dark underneath. This past year we have seen Rosie Huntington-Whiteley, <a href="http://www.fashiongonerogue.com/kim-kardashian-reveals-short-haircut/" title="Kim Kardashian Reveals Short Haircut">Kim Kardashian and more go short</a>.
The pop star posted the image on Instagram with the following caption:
“Love my new haircut!” Does Gaga’s new bob hairstyle inspire?<br />
<div class="wp-caption-text">
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<tr><td style="text-align: center;"><img alt="NEW HAIRDO: Lady Gaga shows off a black bob hairstyle in recent Instagram" class="size-full wp-image-227711" src="http://www.fashiongonerogue.com/wp-content/uploads/2015/02/lady-gaga-black-bob.jpg" height="640" style="margin-left: auto; margin-right: auto;" width="640" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">NEW HAIRDO: Lady Gaga shows off a black bob hairstyle in recent Instagram<br />
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-36307545383797748992015-02-23T01:04:00.001-08:002015-02-23T01:05:59.816-08:00NYFW How-To: Ralph Lauren's Luxurious Hairstyles by Redken's Guido <div class="itemImageBlock">
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<b>Redken Global Creative Director Guido</b> created a sense of ease on the runway at <b>Ralph Lauren’s Fall/Winter 201</b>5 show with a natural, luxurious hair style.<br />
<br /></div>
Guido washed the hair with <b>Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner</b>
and let it air dry to achieve a rich, beautiful texture. After creating
a natural part with his fingers, Guido used a curling iron to bend then
hair and then finished the look with <b>Redken’s Wind Blown 05</b> dry finishing spray for an easy feeling.<br />
<br />
“<i>This season, the <b>Ralph Lauren girl is easy, luxurious and beautiful with a little bit of western-prairie inspiration</b>.
She’s very easy-going. I created this very natural, rich look by
parting the hair with my fingers, and letting it air dry so it has that
richness to it. Then, I used the curling iron to put a little bit of
bend in the hair and sprayed Wind Blown 05 all over to<b> texturize it a little bit and emphasize that naturalness</b>.
It has that cool kind of look, but it doesn’t feel over product-y. It
has ease, richness and shine with just enough body to get that feeling
of luxury</i>,” says <b>Guido, Redken Global Creative Director</b>.<br />
<br />
<span class="summary">Create the Look:</span><br />
<ol>
<li><b>1.</b> Start with clean hair by washing with <b>Frizz Dismiss Sulfate-Free Shampoo and Conditioner</b></li>
<li><b>2. </b>Allow hair to air dry and then use fingers to create a natural part</li>
<li><b>3. </b>Bend small sections of hair around a 1-inch curling iron to add body and movement</li>
<li><b>4. </b>Spray <b>Redken Wind Blown 05</b> dry finishing spray all over hair to enhance the natural texture.</li>
</ol>
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-64586242995421085832015-02-18T01:11:00.002-08:002015-02-18T01:14:03.865-08:00Goldwell Hair Color and Oribe Hair Care enter Innovative Alliance in the USA <div class="itemFullText">
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<br />
<b>Oribe Hair Care</b> and <b>Kao USA Inc., Salon Division, distributor of Goldwell Hair Color</b> and a subsidiary of the internationally renowned <b>Kao Corporation</b>,
just announced their strategic alliance designed to offer premium,
well-rounded education and service options to the top salons in the
United States.<br />
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<b>By combining the vast reach of each brand’s individual salon
networks and cutting-edge professional education and support initiatives</b>, this groundbreaking partnership will unlock powerful business and artistic opportunities for salons. <b>Oribe Hair Care</b> and <b>Goldwell</b>
share a forward-thinking philosophy that puts stylists and salon
professionals at the center of every decision; now, each brand will have
an even bigger platform from which to bring innovation to the high-end
segment of hair care experts and salon clients that they service.<br />
<br />
“<i>This is a natural collaboration <b>between the country’s most premium hair color product and the top professional retail line</b></i>,” commented <b>Trevor Attenborough</b>, Kao Salon Division US President and GM. “<i>Together Goldwell and Oribe offer <b>an unique pairing of unparalled product offerings, powerful marketing programs and the best support</b>
to help salons better grow their businesses. By combining our efforts,
we’re now able to give salon professionals even more impactful tools to
elevate their craft, their career and what they can offer to their
clients</i>.”<br />
<br />
"<i>Goldwell is an exceptional artisanal color line with a rich
educational ethos, very similar to how we see ourselves at Oribe Hair
Care</i>,” said <b>Daniel Kaner</b>, co-founder and co-president of <b>Oribe Hair Care</b>. “<i>This alliance gives both brands an artistic edge that integrates cut, color and styling</i>.”<br />
<br />
“<i>Daniel and I have a long-standing relationship with Goldwell’s senior leadership team that is filled with mutual respect</i>,” noted <b>Tev Finger</b>, Oribe co-founder and co-president. “<i>We feel that our likeminded messages, rooted in craftsmanship and quality, will lead to <b>an impactful partnership</b></i>.”<br />
<br />
<a href="http://hairnewsnetwork.com/" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="Hair News Network" class="ProfileAvatar-image" height="200" src="https://pbs.twimg.com/profile_images/459529597407621121/xvS-xxQL_400x400.jpeg" width="200" /></a><b>Now, salon professionals will discover both leading brands at
each other’s creative shows and education activities, including Oribe’s
regional events across the country and its large education extravaganza
taking place this fall in Miami</b>. Look for the alliance to expand education opportunities for stylists featuring both brands at <b>Goldwell/KMS Academies</b> in New York City and Santa Monica, as well as at <b>Oribe’s upcoming academy</b> in Miami’s trendy arts hub of Wynwood.<br />
Kao USA Inc. Salon Division CONTACT:<br />
<br />
<b class="title2">About Oribe Hair Care:</b> Founded in 2009 by renowned hairstylist <b>Oribe Canales</b> and industry veterans <b>Daniel Kaner</b> and <b>Tevya Finger</b>,
Oribe Hair Care crafts exclusive artisanal blends of the finest hair
formulations for the glamorous and hair-obsessed. Built upon a rich
heritage of hairstyling, fashion and artistry, this truly unique
collection was created for taste-driven individuals who know that
personal style, perfectly expressed and paired with excellence, is the
ultimate luxury. These are the products of the hair-obsessed.<br />
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<br />
<span class="title2">About Kao USA Inc. Salon Division:</span> Kao
USA Inc. Salon Division („Kao Salon Division“) is a business division of
Kao USA Inc., which is a wholly-owned subsidiary of Kao Corporation.
Kao Salon Division is a thought and trend leader in the professional
hair care industry as well as the home of the <b>Goldwell</b> and <b>KMS California</b>
brands. The mission of Kao Salon Division is to enrich the lives of
stylists, salon owners and their clients through partnership, salon
business growth and our salon exclusive portfolio of advanced services,
innovative products and inspiring education.<br />
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-20645294209205365962015-02-16T21:41:00.000-08:002015-02-16T21:41:07.342-08:00The 10 Rules of Being Blonde<a href="http://stylenoted.com/wp-content/uploads/2015/02/Dollarphotoclub_50613908.jpg"><img alt="Beautiful blond woman with long curly hair and style makeup." class="alignnone size-full wp-image-21528" height="483" src="http://stylenoted.com/wp-content/uploads/2015/02/Dollarphotoclub_50613908.jpg" width="640" /></a><br />
<br />
Blonde is great. I have been nearly every color under the sun but I
always go back to blonde, maybe its because blondes have more fun or
maybe I just feel I was supposed to always be a blonde; either way it’s
my go to shade an it makes me feel fab. With blonde, comes blonde
responsibility, so click the notes for the 10 rules to being a beautiful
blonde. <strong>–Kelly Rowe</strong><br />
<br />
<span id="more-21526"></span><br />
1) If it will stain your clothes it will stain your hair. Get red
wine in lightened hair and you may be living with a few merlot pieces
for a couple of washes. No thrashing about with a wine glass!<br />
<br />
2) Roots have never been and will never be attractive. The ombre
trend made people think roots were ok. They are not. There is a distinct
difference between a hand painted ombre by a colorist and roots that
are growing out. Get your retouches, blondie.<br />
<br />
3) It is not true that you can never be too blonde, you absolutely
can. You need a blonde that works for you. Don’t become a bleach addict.<br />
<br />
4) Treat your hair like a delicate flower. If you lighten your hair
it will be in a weaker state. Treat it like so. Avoid constant heat
styling, brushing, and primping.<br />
<br />
5) Get consistent glazes. Blonde loses tone quickly. Keep a
standing appointment for glazes about every 3-4 weeks. The service is
quick, will keep you hair shiny, and will prevent having to do color
corrections in the future.<br />
<br />
6) Invest in hair masques. Masques are to moisturize dry and
damaged hair, meaning as a blonde you are a prime candidate. Use them
often.<br />
<br />
7) Choose your hair hue based on you skin tone and time of year,
not what is your favorite. Sunny golden blondes have no place in a
winter full of faded tan skin; golden blonde is a summer shade.<br />
<br />
8) Don’t stay one shade forever. Blonde is one of the best colors
to wear because there is such variety. You can be a dark caramel or a
white platinum.<br />
<br />
<a href="http://hairnewsnetwork.com/" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="Hair News Network" class="ProfileAvatar-image" height="200" src="https://pbs.twimg.com/profile_images/459529597407621121/xvS-xxQL_400x400.jpeg" width="200" /></a>9) Go dark in stages. Are you getting the urge to change it up and
go to the dark side? Do it in stages to make sure it’s something you
really want. Making something dark is easy; going back to blonde is hard
and expensive.<br />
<br />
10) Never blonde at home. Always, always, always go to a
professional. This is one shade that if you try at home could end in
disaster and damage.<br />
<br />
<div>
<b>By Kelly Rowe. Kelly Rowe is a professional hair stylist in NYC and a regular contributer to Style Noted. </b></div>
<div>
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<a href="http://stylenoted.com/wp-content/uploads/2015/02/Dollarphotoclub_50613908.jpg"></a>Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-4739719114446139192015-02-06T19:14:00.004-08:002015-02-06T19:18:23.251-08:00Pureology Unveils New Look for 2015!<br />
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New look reminds stylists and consumers alike to always “<b>Keep It Colourful</b>”!<br />
<br />
Known for creating indulgent, luxury haircare that cares for and conditions all types of colour-treated <span class="itemImage"><a class="modal" href="http://www.esteticamagazine.com/media/k2/items/src/7cad1dbe31b5f58b2ad7b9cf6ecbfa28.jpg?r=26" rel="{handler: 'image'}" title="Click to preview image">
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</span>hair, <b>Pureology is thrilled to unveil a new look for the brand that is as colourful and vibrant as the hair it protects</b>.
Staying true to its extraordinary colour care formulas, allegiance to
sustainability and decadent aromatherapy fragrances that have driven <b>Pureology</b> to become an industry favorite among professionals and consumers alike, the brand’s new look reflects <b>a playful and modern spin on the same values that have encompassed the brand’s core ideals since the beginning</b>.<br />
<br />
“<i>Pureology’s new look captures our core values while speaking to today’s sophisticated consumer <b>who
wants to indulge in luxury but feel natural, be sophisticated yet
uncomplicated, and spirited yet responsible and environmentally-aware</b></i>,” says <b>Carrington Cole</b>, Vice President Marketing for <b>Pureology</b>.
The existing colorful and 100% recyclable packaging will now be
accompanied by equally-bright ads, desktop wallpaper and professional
collateral including tabletop displays, shelf talkers, posters and
signage and postcards.<br />
<br />
<b>The brand’s forthcoming launches will also feature the new
look in bold new imagery and marketing materials that enrich Pureology’s
dedication to colour. </b><br />
<br />
<b>Pureology</b> offers a complete collection of haircare
and styling products that enhance and protect colour vibrancy while
ensuring improved condition and healthy shine. From concentrated <b>Zero Sulfate</b>® Shampoos to conditioners, masques and stylers, each and every product contains the exclusive <b>Anti Fade Complex</b>® to maximize colour retention from start to finish and deliver Pureology's promise of <b>Longer Lasting Hair Colour Guaranteed</b>!®<br />
<br />
For more information visit <a href="http://www.pureology.com/">Pureology.com</a><br />
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Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-31626941939505031592015-01-21T22:24:00.001-08:002015-01-21T22:24:52.436-08:005 Ways You Can Stop Your Clients From Using Box Color!
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<strong>Dominique DeFrancesco</strong>, <strong>Colorist from</strong> <strong>De La Mer Salon</strong> <strong>(Bellmore, NY</strong>),
has seen her fair share of homemade "ombré" color created at home with
box color, so she has a list of tips she now shares with her guests on
why doing their own color at home is a less than stellar idea.<br />
<br />
1. <strong>Color must be customized and formulated for the individual.</strong>
When using at home color, it is not formulated specifically for the
individual, at a salon a professionally trained colorist formulates it
for the individual hair type, taking into consideration factors such as
texture, skin tone, eye color and starting color level, to achieve the
proper and predictable end result.<br />
<br />
2. <strong>Out come can possibly be a chemical haircut.</strong> At
home color can be high in peroxide, which can damage hair and poses the
risk of over processing and overlapping (resulting in breakage known as a
chemical haircut).<br />
<br />
3. Most guests who are budget conscious spend $8 on box dye only to
end up in the salon seeking a professional for corrective color which <strong>ends up costing even more in the long run</strong> than if the guest had opted for professional hair color initially.<br />
<br />
4. <strong>Compromising the health of hair.</strong> Box color often
creates dry straw like hair texture. A professional is able to
decolorize hair without compromising the health with different
professional products that they are trained to use. Salons have
multiple products they can turn to, like Goldwell Silk Lift Decolorizer,
which conditions the hair why it is lightening.<br />
<br />
5. When doing your own color,<strong> it is nearly impossible to see the back of your head</strong>,
therefore it creates banding and uneven application, not a very
professional application, and it’s obvious. A salon services makes sure
color is applied correctly, processed properly and the formula is
calculated properly, hence a professional service.<br />
<br />
<br />
<img alt="" class="media-image" height="480" itemprop="image" src="http://www.modernsalon.com/sites/salon/files/styles/large/public/DF%20Correction.jpeg?itok=CYYRqAFl" style="height: 480px; width: 480px;" width="480" /><br />
<br />
Being the professional that she is, after educating guests on the
challenges of DIY color, DeFrancesco then applies her knowledge and
skills to save the day. Here’s what she did for the client above.<br /><br />
<strong>DETAIL A: </strong>Goldwell Silk Lift 20 volume<br />
<br />
<strong>DETAIL B: </strong>Goldwell Silk Lift 30 volume<br />
<br />
<strong>DETAIL C: </strong>Goldwell Colorance Lotion 60 mls 10 mls 10P 10mls 9n 10mls clear<br />
<br />
<a href="http://hairnewsnetwork.com/" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="Hair News Network" class="ProfileAvatar-image" height="200" src="https://pbs.twimg.com/profile_images/459529597407621121/xvS-xxQL_400x400.jpeg" width="200" /></a><strong>STEP 1: </strong>Section hair into three sections.<br />
<br />
<strong>STEP 2:</strong> Pre-lighten the guest with Detail A and B, alternating a brick lay hair painting and diffuse to the root.<br />
<br />
<strong>STEP 3: </strong>When alternating with Detail B, feather down
to the line of demarcation, so you do not overlap and over process the
guest’s hair.<br />
<br />
STEP 4: Process for 35 minutes, shampoo, towel dry and apply Detail C to neutralize the hair removing any excess golden tones.<br />
<a class="bia uh_rl" href="http://www.modernsalon.com/training-and-career/pro-tips/5-ways-you-can-stop-your-clients-using-box-color" id="Uj-D_R6djRVDSM:" style="clear: left; float: left; height: 55px; margin-bottom: 1em; margin-right: 1em; margin-top: 32px; width: 178px;" target="_blank"><img align="middle" alt="Image result for modern salon logo" border="0" class="iuth" height="55" name="imgthumb1" src="data:image/png;base64,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" style="margin: 0px -12px;" title="http://www.modernsalon.com/news/industry-news/skin-care-icon-christine-valmy-dies" width="202" /></a> <br />
</div>
</div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-92034867762052943962015-01-21T09:36:00.001-08:002015-01-21T09:39:23.086-08:00M.A.C. Unveils 4 Spring Summer TrendsLast week Sydney beauty media convened in fervent anticipation of <a href="http://www.maccosmetics.com.au/" target="_blank">M.A.C.</a>’s
Spring Summer trends. Held biannually, M.A.C.’s trend presentation has
garnered quite a reputation, showcasing the hits of the runway season;
the looks you don’t yet know but already inherently like.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.styleicons.com.au/wp-content/uploads/2015/01/76Q7052.jpg" style="margin-left: auto; margin-right: auto;"><img alt="_76Q7052" class="wp-image-30082 size-large" src="http://www.styleicons.com.au/wp-content/uploads/2015/01/76Q7052-600x400.jpg" height="400" width="600" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The four trends at the M.A.C. Presentation</td></tr>
</tbody></table>
<div class="wp-caption aligncenter" id="attachment_30082" style="width: 610px;">
<div class="wp-caption-text">
<br /></div>
</div>
<br />
Sitting in the trendy space of Martin Browne Contemporary, the
insatiable Nicole Thompson and new Senior Artist Carol Mackie took us
through the trends. The overarching trend this season is freedom, with
the liberty to have fun with makeup leading to four trends that will
each surprise you in their own way.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.styleicons.com.au/wp-content/uploads/2015/01/76Q6820.jpg" style="margin-left: auto; margin-right: auto;"><img alt="_76Q6820" class="wp-image-30081 size-large" src="http://www.styleicons.com.au/wp-content/uploads/2015/01/76Q6820-600x400.jpg" height="400" width="600" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Nicole Thompson at the M.A.C. Trends Presentation</td></tr>
</tbody></table>
<div class="wp-caption aligncenter" id="attachment_30081" style="width: 610px;">
<div class="wp-caption-text">
<br /></div>
</div>
<br />
For instance, did you know that fake freckles are incredibly hot right now? But we’ll get to that.<br />
Here are the trends in all their glory.<br />
<b>1. Enlightened</b><br />
Replacing the dark shadows necessary for contouring, this trend is
all about brightness – not specifically in colour, but in texture.
Layers of matte shades sit alongside textures of powdered pearl and
creams. It calls for a distinct technical ability to be able to coat
layers of different textures but still make the face look weightless.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.styleicons.com.au/wp-content/uploads/2015/01/h-ackermann-2054-ss15-pw_high.jpg" style="margin-left: auto; margin-right: auto;"><img alt="h-ackermann-2054-ss15-pw_high" class="wp-image-30085 size-large" src="http://www.styleicons.com.au/wp-content/uploads/2015/01/h-ackermann-2054-ss15-pw_high-266x400.jpg" height="400" width="266" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">M.A.C. for Hairder Ackerman</td></tr>
</tbody></table>
<div class="wp-caption aligncenter" id="attachment_30085" style="width: 276px;">
<div class="wp-caption-text">
<br /></div>
</div>
<br />
The must-have product of this trend is eye gloss, enriching natural
looking skin with a clear shine. Promised that this was an instant,
effortless way to channel this trend, my very own foray into the look
with M.A.C.’s Studio Eye Gloss created what I hope to be a long-lasting
relationship with my new favourite product.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.styleicons.com.au/wp-content/uploads/2015/01/v-branquinho-2002-ss15-pw_high.jpg" style="margin-left: auto; margin-right: auto;"><img alt="v-branquinho-2002-ss15-pw_high" class="wp-image-30090 size-large" src="http://www.styleicons.com.au/wp-content/uploads/2015/01/v-branquinho-2002-ss15-pw_high-266x400.jpg" height="400" width="266" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">M.A.C. for Veronique Branquinho</td></tr>
</tbody></table>
<div class="wp-caption aligncenter" id="attachment_30090" style="width: 276px;">
<div class="wp-caption-text">
<br /></div>
</div>
<br />
On the runways this trend was taken to its limits. Erased lashes and
bleached brows removed defining facial frames, amplifying the brightness
of the face. That all sounds very interesting but I think I’ll just
stick with my eye gloss for now.<br />
<b>2. Free Party</b><br />
Playful, vibrant and every other synonym you can think of for fun,
Free Party channels the colourful 80s, the free-spirited 70s and then
some. It’s whatever you want it to be.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.styleicons.com.au/wp-content/uploads/2015/01/s-lapointe-2007-ss15-pw_high.jpg" style="margin-left: auto; margin-right: auto;"><img alt="s-lapointe-2007-ss15-pw_high" class="wp-image-30088 size-large" src="http://www.styleicons.com.au/wp-content/uploads/2015/01/s-lapointe-2007-ss15-pw_high-267x400.jpg" height="400" width="267" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">M.A.C. for Sally LaPointe</td></tr>
</tbody></table>
<div class="wp-caption aligncenter" id="attachment_30088" style="width: 277px;">
<div class="wp-caption-text">
<br /></div>
</div>
<br />
Rule one – there are no rules. Rule two – colour is a must. Aquatic
blues, sea-foam greens, coral, shell pinks and ice-cream pastels all
made the rounds this season, blurred around the edges of the eye,
confidently clashing and representing every colour of the bow. ‘Mix
Don’t Match’ is the mantra, and when you see one eye in green and one in
pink, and realise just how well it works, you start to agree.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.styleicons.com.au/wp-content/uploads/2015/01/m-almeida-2032-ss15-pw_high.jpg" style="margin-left: auto; margin-right: auto;"><img alt="m-almeida-2032-ss15-pw_high" class="wp-image-30086 size-large" src="http://www.styleicons.com.au/wp-content/uploads/2015/01/m-almeida-2032-ss15-pw_high-267x400.jpg" height="400" width="267" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">M.A.C. for Marques Almeida</td></tr>
</tbody></table>
<div class="wp-caption aligncenter" id="attachment_30086" style="width: 277px;">
<div class="wp-caption-text">
<br /></div>
</div>
<br />
Worn without, or with minimal, skin coverage, to ensure modernity,
this season it’s cool to look like you’re going to a rave, even when
you’re not. Party on.<br />
<b>3. “No Makeup”</b><br />
See those inverted commas? That’s because there’s never no makeup,
only the illusion of it. As all women secretly know but are never to
divulge (until now, sorry), looking natural requires the most work of
all. Nothing doesn’t equate to laziness, M.A.C. insists, and that has
never been truer in the trend’s <i>pièce de résistance</i>: fake freckles.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.styleicons.com.au/wp-content/uploads/2015/01/preen-2024-ss15-pw_high.jpg" style="margin-left: auto; margin-right: auto;"><img alt="preen-2024-ss15-pw_high" class="wp-image-30087 size-large" src="http://www.styleicons.com.au/wp-content/uploads/2015/01/preen-2024-ss15-pw_high-267x400.jpg" height="400" width="267" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">M.A.C. for Preen by Thornton Bregazzi</td></tr>
</tbody></table>
<div class="wp-caption aligncenter" id="attachment_30087" style="width: 277px;">
<div class="wp-caption-text">
<br /></div>
</div>
<br />
That’s right, everything you’ve ever known is a lie. The sun-kissed,
spotted girls you watched down runways last season were, very possibly,
fake-freckled, their natural-looking spots the product of some very
talented and hard-working makeup artists, not the sun. Bravo, M.A.C.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.styleicons.com.au/wp-content/uploads/2015/01/s-rocha-2014-ss15-pw_high.jpg" style="margin-left: auto; margin-right: auto;"><img alt="s-rocha-2014-ss15-pw_high" class="wp-image-30089 size-large" src="http://www.styleicons.com.au/wp-content/uploads/2015/01/s-rocha-2014-ss15-pw_high-266x400.jpg" height="400" width="266" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">M.A.C. for Simone Rocha</td></tr>
</tbody></table>
<div class="wp-caption aligncenter" id="attachment_30089" style="width: 276px;">
<div class="wp-caption-text">
<br /></div>
</div>
<br />
Other highlights of this trend include hydrated skin, groomed brows, a
smidge of lip conditioner and the incomparable power of concealer.
Warm, clean and radiant, you can pass this look off as your own good
genes.<br />
<b>1. Re:View</b><br />
With the mantra of ‘pulling the classics apart’, Re:View is nostalgic
as you’ve never seen it before. A new approach to liner intensifies the
eye, using gestural strokes to come across as both bold and elegant.
The approach is ‘out’ and ‘up’ when it comes to opening the gaze and
taking the term ‘big<br />
eyes’ to its very limits.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.styleicons.com.au/wp-content/uploads/2015/01/a-demeulemeester-2065-ss15-pw_high.jpg" style="margin-left: auto; margin-right: auto;"><img alt="a-demeulemeester-2065-ss15-pw_high" class="wp-image-30083 size-large" src="http://www.styleicons.com.au/wp-content/uploads/2015/01/a-demeulemeester-2065-ss15-pw_high-267x400.jpg" height="400" width="267" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">M.A.C. for Ann Demeulemeester</td></tr>
</tbody></table>
<div class="wp-caption aligncenter" id="attachment_30083" style="width: 277px;">
<div class="wp-caption-text">
<br /></div>
<div class="wp-caption-text">
<br /></div>
</div>
The lashes are also going through an extreme phase, with layers and
layers of mascara against bare skin looking incredibly trendy this
season. Contemporary black worn through liner and mascara alone, no eye
shadow, offers a new method for audacious eyes as we’ve never seen it
before.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.styleicons.com.au/wp-content/uploads/2015/01/costume-national-2052-ss15-pw_high.jpg" style="margin-left: auto; margin-right: auto;"><img alt="costume-national-2052-ss15-pw_high" class="wp-image-30084 size-large" src="http://www.styleicons.com.au/wp-content/uploads/2015/01/costume-national-2052-ss15-pw_high-267x400.jpg" height="400" width="267" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">M.A.C. for Costume National</td></tr>
</tbody></table>
<div class="wp-caption aligncenter" id="attachment_30084" style="width: 277px;">
<div class="wp-caption-text">
<br /></div>
<div class="wp-caption-text">
<br /></div>
</div>
As another season passes, and with it, this year’s first trends
presentation, we’re left to reconsider everything we’ve ever known about
beauty (and freckles).<br />
Which of these looks are you dying to try?<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.styleicons.com.au/2015/01/20/m-a-c-unveils-4-spring-summer-trends/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank" title="Style Icons"><img alt="Styleicons" height="50" src="http://www.styleicons.com.au/wp-content/uploads/2013/11/Style-icons_2013.jpg" width="200" /></a><a href="http://hairnewsnetwork.com/" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="Hair News Network" class="ProfileAvatar-image" height="200" src="https://pbs.twimg.com/profile_images/459529597407621121/xvS-xxQL_400x400.jpeg" width="200" /></a></div>
Anonymoushttp://www.blogger.com/profile/00516852793532757349noreply@blogger.com0tag:blogger.com,1999:blog-4901477693513960763.post-61634813500184401012015-01-15T23:35:00.001-08:002015-01-15T23:54:51.419-08:00Video Alert! A Gravitational Force by Sanrizz <a href="https://www.blogger.com/null" id="itemVideoAnchor" name="itemVideoAnchor"></a>
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<div class="avPlayerBlock" id="AVPlayerID_9ab0afbe_1809285122">
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<span class="watch-title long-title" dir="ltr" id="eow-title" style="font-size: small;" title="AIPP Awards 2014-2015 Best Video Finalist - Sanrizz">AIPP Awards 2014-2015 Best Video Finalist - Sanrizz</span><br />
<span class="watch-title long-title" dir="ltr" id="eow-title" style="font-size: small;" title="AIPP Awards 2014-2015 Best Video Finalist - Sanrizz"> </span><b> </b><span style="font-family: Times New Roman, Times, serif;"><b><span style="font-weight: normal;"><span style="font-size: small;"> </span></span></b></span><br />
<span style="font-family: Times New Roman, Times, serif;"><b><span style="font-weight: normal;"><span style="font-size: small;">The
laws of gravity may just be held responsible for stylists who will fall
in love with this collection. </span></span></b></span><span style="font-family: Times New Roman, Times, serif;"><b><span style="font-weight: normal;"><span style="font-size: small;">Textures and Precision. </span></span></b></span><span style="font-family: Times New Roman, Times, serif;"><b><span style="font-weight: normal;"><span style="font-size: small;"> </span></span></b></span><br />
<span style="font-family: Times New Roman, Times, serif;"><b><span style="font-weight: normal;"><span style="font-size: small;">Futuristic with
an industrial edge, Sanrizz's ‘Gravity’ collection features four female
warriors each representing a boundless force that bonds the elements of
Earth.</span></span></b></span></div>
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