New Topshop catwalk for London Fashion Week

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The British high street chain, Topshop, will showcase emerging design talent at London Fashion Week for spring/summer 2010 in the old Eurostar terminal at Waterloo station.

A look from the Topshop Unique autumn/winter 2010 collection

Topshop has given a virtual 'platform' to emerging design talent by providing sponsorship for NEWGEN ( British fashion's star newcomers) since 2001, and, for Fashion East, another initiative, since 2003. This season the platform will become a reality as the Topshop shows find a new home where the high-speed trains once whisked millions of passengers to and from Paris.

For this London Fashion Week, the cavernous space will be transformed into a giant catwalk and presentation area, once again play host to foot-traffic - albeit of an altogether more glamorous kind.

The new Topshop catwalk at the old Eurostar terminal in Waterlo

The 'fashion train' kicks off with Topshop Unique's 20th LFW collection on Saturday 18th September. Then, the NEWGEN designers, Mary Katrantzou, Michael van der Ham, Richard Nicoll, Peter Pilotto and Meadham Kirchhoff will all pull in to the former station to unveil their new collections in solo shows. Fashion East's 10th Anniversary show, on Tuesday, 21st September, will signal fashion's departure, as models strut their stuff in designs by Simone Rocha, Heikki Salonen and Felicity Brown.

Meanwhile, during Londo0n Fashion Week, the style fever will continue in Topshop's Oxford Street,W1 store with a dedicated NEWGEN pop-up area and a photo-wall of 'best-dressed customers'. Each show will be broadcast on screens in the Oxford Street flagship, as well as exclusive live coverage streaming online at topshop.com .


From Fashion Telegraph 

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