Wednesday, April 6, 2011

Important Announcement for all Stylist and Salon Owners in the Professional Beauty Industy!

Important Announcement for all Stylist and Salon Owners in the Professional Beauty Industy!


Salons Win First Round

                                                                                             March 22, 2011


Dear stylists and salon owners:


Salon FAD has now provided the way for stylists and salon owners to do something about Diversion.
As you may or may not know, Salon FAD (Fight Against Diversion) is a non-profit organization created to give stylists and salon owners a real opportunity to have an influence in the direction of their own industry. Without question, Salon FAD feels that one of the most important issues affecting stylists and salon owners today is Diversion and that the stylists and salon owners are the ones most negatively affected by its occurrence.

Salon FAD has obtained the services of Susman Godfrey, one of the most prestigious law firms in the country, to represent all stylists and salon owners in a false advertising class action lawsuit.

This false advertising lawsuit was filed in New York Federal Court on July 1, 2010, against the following: L’Oreal USA, Inc., the owners of Matrix, Redken, Pureology, Kerastase and others; The Procter and Gamble Company, the owners of Wella, Sebastian, Nioxin, and Graham Webb; Conair Corporation, the owners of Rusk; Farouk Systems, Inc., the owners of Chi and Biosilk; Sexy Hair Concepts, LLC; Tigi Linea, LP; and John Paul Mitchell Systems.

On January 3, 2011, while being represented by Susman Godfrey, Salon FAD and its’ members won the first round of this unprecedented lawsuit by convincing the New York Federal Court to deny these manufacturers’ motions to dismiss the case, allowing Salon FAD and its members to move forward in their effort to protect the professional nature of their industry.

We are seeking to add more salons and stylists as Plaintiffs in this lawsuit. This case is on a contingency basis and is at no out of pocket cost to you. If you feel as strongly against the false advertising of so-called professional products as many others do, now is your opportunity to do something about it and take a stand for your industry.  Salon FAD urges you to join The Fight Against Diversion.

You can be a part of this case by becoming a Plaintiff, What does becoming a Plaintiff in this case mean?  You will be a member of a group of salons attempting to represent a nationwide class of salons and licensed cosmetologists who are suing the defendants listed above for false advertising and unfair competition.  You will have to produce documents for the case and you may be deposed by the defendants’ lawyers.  To qualify to be a Plaintiff you must have sold one of the Defendants’ professional products in the last four years.  An ideal Plaintiff will still be selling at least one of the Defendants’ professional products.

Listed above are the criteria for becoming a direct plaintiff. If you meet these criteria and would like Salon FAD  to contact you about becoming a Plaintiff  please contact Salon FAD at info@salonfad.com  or contact Salon FAD directly at 713-589-4790.

When contacting Salon FAD please feel free to ask any questions you may have.  Please include your contact information, salon name, and list the current diverted products you carry or recently carried.

This is a very important event in your industry; help us help you in protecting the professional nature of our industry.

Posted below for your review are the pertainant filed court document from both sides concerning the case thus far, and as more documents are filed they will be posted as soon as able.


Best Regards.


Dixie Pelfrey
Founder/CEO 
 Manufacturers and Distributors Please Disperse this PDF Copy to Your Salons
Click Here 

Read Filed Court Documents and See What Salons and Manufacturers Have to Say in Court.