Check Out the Conference Offerings at IECSC Florida

	IECSC FLORIDA 2O11 OFFERS ATTENDEES:
	Dynamic Show Floor The IECSC Florida show floor gives you the opportunity to purchase products, see the latest trends and learn the newest techniques emerging in the spa and medical spa industries
	FREE Manufacturer Education Your Daily Admission Ticket to the Tradeshow Floor also includes FREE access to more than 50 Manufacturer Classes.
	Spa Business Conference The Spa Business Conference is designed to educate spa owners, directors and practitioners on how to become more proficient in all aspects of spa operations; Spa Management, Wellness, DIY Marketing, Makeup, and Medical Spa Education.
SPA MANAGEMENT EDUCATION
		Sunday, October 16 Engaging all of your Guest's Senses 1130am - 12:30pm JOHN ATWOOD - Executive Vice President Innovative Spa Management World-class spas create a sensory journey that deeply affects every guest. Do you feel like you are successfully engaging all five senses for each and every guest? This session will provide you with innovative ideas, equipment selections, and techniques that will help you create a true sensory journey for your guests without access to a world-class budget.
WELLNESS
		Monday, October 17 Your Spa Can Profit from the Medical Wellness Paradigm Shift 9:00am - 10:00am SUZIE FOOTE, RN BSN - The Spa at St. Dominick. The Medical Wellness Paradigm Shift for Spa's is alive and well! The fact that it is much cheaper to stay healthy than it is to get sick is on the corporate radar in a big way. Learn how to market your spa as a corporate wellness center to your community and local businesses who are actively perusing any and all wellness strategies for their health care cost containment, employee benefits and stress management. By bundling your spa services and providing strategic pricing options, you can provide your business with a steady client base that keeps coming through your doors. Learning how to access and promote corporate Flexible Spending Plans and Heath Savings Accounts spa owners can acquire loyal clients that want to maintain their bodies with preventative wellness activities that already exist in every spa! Your menus can be fine tuned to strategically target more wellness oriented spa visits. Current spa owners and those wanting to open a new spa will learn how to navigate and profit from the exploding world of wellness.
DIY MARKETING
		Monday, October 17 Using FaceBook Ads and Guerilla Tactics to Build YOUR Community and Grow Revenue on FaceBook 12:45pm - 1:45pm JAMIE GINSBERG - Cleveland Groove, LLC Does your online Facebook community reflect your customer base? Do you feel like your business Page on Facebook is made up of a few friends and clients? Are you wondering where the other 700 million people are? In this session we will cover guerilla tactics to build your Facebook presence and secrets to maximizing the effectiveness of Facebook Ads to build your community. We will 'tie the knot' between Facebook and your website, covering basic to complex strategies on how to get repeat business as well as referrals scheduling appointments with you, directly from your Facebook Page!
MAKEUP
		Sunday, October 16 Eyelash Extension Glamour 9:00am - 10:00am NILMA FLORES - MakeUp Artis / Permanent Makeup Artist, President and CEO - Advanced Beauty Training Center Lights, camera, and lashes! It's going to be an all-about lashes class. Here's what you will learn: - A tour of selection - from everyday styles, to mink, to 3-D lashes - Appropriate length for each client's face - Quantity for each lash application - Preparation of the client - After care - Lush & gorgeous lashes eyes made easy with Nilma.
MEDICAL SPA
		Sunday, October 16 MEDICAL SPA MARKETING: Discover Little Known Secrets to Creating a New Patient Explosion In Your Practice - 100% Guaranteed! 10:15am - 11:15am CRAIG URE - Chief Massive Action Officer - ZoomDazzle Get your hands on the most Advanced, Proven, Internet, Social Media and Offline marketing systems and tactics ever created for Medical Spa's used in over 500 locations. Arm yourself with insider tools, strategies & systems you need to absolutely guarantee a substantial and predictable continuous stream of hot NEW prospects, increased conversion of prospects to buyers and get your patients buying more per visit, more often all on autopilot. Discover secrets the top 1% of Medical Spa owners use to kill their competition, dominate their local area and generate enormous automated-profits. Come learn in 75 minutes how to do it the right way from a 24 year Aesthetic Marketing veteran. Missing this one will be like flushing money down the toilet, literally. All marketing worksheets and checklists provided (A $1,997 Value).
		Sunday, October 16 AW102: Spa Business Start Up 2:30pm - 5:30pm ALEXIS UFLAND - President - Lexidesign Designed for aspiring spa owners, this workshop provides an overview of the spa industry with strategies for financing, concept development, operations and marketing. This step-by-step workshop will begin with the early stages of researching your local market, writing your business plan and creating precise financial forecasts. We will explore the creative process to developing a smart concept and conclude with nuts and bolts information on how to implement proven operational models and guide you on cost effective and successful marketing strategies. Topics will include: - Developing Your Spa Concept - Market Research - Business Plan and Financial Forecasting - Setting Up a Smooth Operation - Cost Effective Marketing Initiatives
		Sunday, October 16 ABS101: Making Your "Spa Business:" Make YOU Money! 9:00pm - 3:00pm (one hour break midday for lunch on your own) LOUIS MATASSI - Trainer and Business Consultant - Empowering You Empowering You designed our business courses with the unique needs for all salon & spa professionals in mind, our courses have been created to support spa profes-sionals with the challenges the occur within the industry. Trainings are designed to be easily understood and implemented. Salon & Spa professionals share many common business challenges due to the lack of formal education in finances, leadership, communication and sales skills. Empowering You believes that ALL salon & spa professionals have the ability to be successful if they are taught the skill sets needed. It is our commitment to teach the 'missing' skills to support success at all levels in the industry. Our sessions are interactive; we encourage our participants to get involved in the training process. We deliver our courses this way because we know that to have long-term effect participants have to be involved in the education process. Change is hard for everyone so we do everything in our trainings to empower our participants in making the changes needed for their desired outcome. Are you ready to increase your profitability? Do you want to learn the secret of having happy and effective staff? Are you ready to be the successful & powerful business owner you know is possible? In our full day training we will review where you are now and then look at where you want to be, once we are clear on that we will look at what it will take for you to make the changes needed to have your desired results. In our morning session we will discuss: - What is your Financial Future? - 10-Ways to Maximize & Increase Spa Profitability - Leveraging your Profit Centers! During our afternoon session we will be creating a "financial independence" action plan. We know that "financial independence" is the ultimate goal of every business owner; it is as simple as having a plan and executing it. Be trained on how to achieve that goal with straightforward money creating systems. Let's start by implementing proven spa systems, knowing your numbers on key areas of your business, and knowing them all the time. This is easily done through: - Knowing & Following a BUDGET - Tracking & Managing actual RESULTS - Managing your PRICES - Training your staff on money making skills The opportunity is yours to make your "Spa Business" make YOU money!
		Sunday, October 16 - Panel Discussion CW201: The CIDESCO Approach to the Classical European Facial 9:00am - 10:30am LYDIA SARFATI - CEO & Founder - Sarkli-Repéchage MICHELLE D'ALLAIRD - CIDESCO Diplomat, Owner - Aesthetic Institute REBECCA JAMES GADBERRY - Chairman / CEO - YG Laboratories Learn how to be successful in all aspects of the skincare business from our diverse panel of experts. Our panelist share their 40 years of combined experience and expertise ranging from education, salon/spa business, manufacturing & product development. Topics covered include: how to make a great first impression, how to cater to your clients, navigating public relations vs. advertising, recommendations regarding employee pay structure, and much more! Do not miss this informative and all-encompassing discussion. 90 Minutes.
		Sunday, October 16 AE302: Skin Analysis: Inside-Out 2:00pm - 4:00pm ANNE BRAMHAM - Founder - ASTECC LEAH CARVER - ASTECC ELIGIBLE FOR 2 hours NCBTMB Skin, as our mirror organ, reflects the condition of both our external and internal environment and by learning how to identify the underlying source of common conditions such as acne, dry skin, dark circles, puffy eyes, eczema and rosacea. Students gain insight as to how to implement an effective plan of therapeutic treatment. Focusing on aesthetic analysis and oriental face reading, this two hour session explores the fundamental connection between the health of our skin and the health of our body and demonstrates the power and efficacy of organic, holistic skin care.

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