Saturday, December 31, 2011

What will YOU do different in 2012?

Get Engaged 

What are you going to do different in 2012? 

It's a new year, and a new start. It's a time when we can dream big and set our sights on how we want our business to look one year from now. So what are you going to do differently in 2012 to make it your best year ever? Unless your long-term vision is for your business to look exactly like it does right now, you need to start doing things differently. It's time for new ideas, new systems and a new future for you, your team and your business. Strategies can help you get there with the most respected business seminars in the beauty industry.
Get engaged - Get re-energized - Get to work!

Extraordinary Guest Services - February 5 - 6, 2012 - Centerbrook, CT
This two-day seminar will inspire guest services staff to focus on efficient booking, up-selling, customer satisfaction and productivity.  Your guest services staff are the first and last point of contact for every client visit. They have an immense responsibility over the success of your business. Give them the tools they need to succeed! 

Topics include:
  • How to develop and use scripts to ensure results.
  • Efficiently selling service hours.
  • Dealing with difficult situations.
  • Converting client needs into booked appointments.
  • Improving communication with colleagues and clients.
  • Understanding how they impact overall salon/spa growth.
Tuition: $575 per person
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Get Found Online! - February 26-27, 2012 - Austin, TX
Whether you're an experienced social networker, or starting from scratch, this hands-on workshop will introduce you to a wide array of tools and techniques that will help you get the most out of your online and social media efforts, while streamlining your processes. The result? Your business becomes more visible, bringing new customers to your door and helping to retain loyal clients!   
  • What is Inbound Marketing and why your company should use it?
  • How location-based social media can generate more traffic.   
  • Introduction to RSS Feeds
  • Establish measures to convert internet leads to sales.  
  • Developing strategies for extending your web reach.  
  • How to optimize your website ranking with Search Engine Optimization. 
  • Introduction to blogging: Understanding the importance of blogging, how to do it and how to leverage SEO through blogging.   
Tuition: $299 per person
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Strategies Incubator - April 1-4, 2012 - Arcadia, CA
Since 1993, the Strategies Incubator has been the most advanced management development seminar for salons, spas and medspas.
  • Stop flying financially blind. If you can't understand the "story" your financial reports are telling you and/or you don't have a cash-flow plan, it's time to learn.
  • If your service payroll percent is over 30% - 35%, it's too high. If you think it's scary addressing pay - the alternative is even worse.
  • Be a no-compromise leader. Be accountable. Hold everyone to task. 
  • Make everyone responsible for every hour available for sale. Cross sell, up sell, refer waiting list clients to competent team members. Unsold hours in any column on the appointment book hurts everyone.
  • You'll learn all this and more at the Incubator. It's easier than you think!
Tuition: $1,595 for single attendee
$2,195 for two attendees
$695 each additional
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