Hair News Network: Building a better spa director, discount dangers, no pain/you gain

Ready to see some green in 2013?

January/February 2013

Lisa Starr and Peggy Wynne Borgman of Wynne Business Spa Education and Consulting

Who are you going to be, this year?

Spas are undergoing an identity crisis.

"Wellness" is the watchword, yet few spas have made wellness programs pay...yet.

What's the wellness goal everyone shares?

Pain relief.

In a Massage Envy TV campaign, a man talks about "hands-on pain relief." Brilliant!

This Valentine's Day, why not ditch the rose petals and tell women what he wants?

Wellness = pain relief. Men = Growth.

Try it and tell us what happens.

For more thoughts about your future, read on...

What will you do differently in 2013?

The drumbeat continues for better management education for spa businesses. We all feel it: the pace of change has accelerated. Spa owners and directors who have been successful in the past are stymied. The Great Recession has reset the rules of the game across every spa industry sector, from medical to resort. You can't grow sales in 2013 using even a 2010 skill set.

If you're ready to realize your full potential as a business leader this year, join us for our three-day, LIVE Spa Director's Management Intensive, March 17-19th, in Philadelphia. Taught by our Senior Consultant Lisa Starr, this seminar will equip you with the strategies and tactics you need to succeed in 2013.

The Agenda:

Essential financial management skills, made simple, compelling and "real"
Recruiting, selecting and hiring "A" Players, your key differentiator
Sales and Marketing in the age of extreme discounting and social media
Compensation plans that reward productivity and retain top performers
The modern spa service menu: less is more
Getting maximum results from your retail program
Retooling your spa's "salesflow" for higher service and retail revenues
Motivating and leading spa employees
Quality management, complaint resolution and service recovery

Save with our Earlybird discounts, now through February 17th!
Our seminar venue is situated in the heart of Philadelphia's historic district.

For more information on the course and registration information, click here.

Driven to discount? Mad about membership programs?

Our latest spa management blog tackles the eternally-hot topic of marketing programs that turn against their owners.

New! Take our Spa Director's Management Intensive Online,

at your own pace

Take our famous Spa Director's Management Intensive course, online, through the Wynne Business Spa Academy. This comprehensive, self-paced course is divided into 12 units and includes a final exam. A passing grade on the exam results in a certificate of completion. For more information on the course, registration, and discounted registration for your organization, please click here.

How are we educating the next generation of spa directors?

The spa industry has grown up in the past decade, but spa management education has not kept pace.

A study on this problem was commissioned by The Global Spa and Wellness Summit, who tasked the Stanford Research Institute with understanding causes and solutions. Their must-read report is available as a download on the GSWS website. To continue reading, click here.

The Tourism Observatory for Health is a company that believes in the idea of traveling for total health, for the benefit of medical, spiritual, well-being, holistic, wellness, spa or medical wellness. They are currently gathering information from all ends of the wellness spectrum, to report back to all interested their findings on traveling for health. To help their cause, please complete their survey, by January 31. All participants will receive a copy of the results.

For more information on the Tourism Observatory for Health, visit their Facebook page.