Building a better spa director, discount dangers, no pain/you gain
Ready to see some green in 2013?
Lisa Starr and Peggy Wynne Borgman of Wynne Business Spa Education and Consulting
Who are you going to be, this year?
Spas are undergoing an identity crisis.
"Wellness" is the watchword, yet few spas have made wellness programs pay...yet.
What's the wellness goal everyone shares?
In a Massage Envy TV campaign, a man talks about "hands-on pain relief." Brilliant!
This Valentine's Day, why not ditch the rose petals and tell women what he wants?
Wellness = pain relief. Men = Growth.
Try it and tell us what happens.
For more thoughts about your future, read on...
What will you do differently in 2013?
drumbeat continues for better management education for spa businesses.
We all feel it: the pace of change has accelerated. Spa owners and
directors who have been successful in the past are stymied. The Great
Recession has reset the rules of the game across every spa industry
sector, from medical to resort. You can't grow sales in 2013 using even a
2010 skill set.
If you're ready to realize your full potential as a business leader
this year, join us for our three-day, LIVE Spa Director's Management
Intensive, March 17-19th, in Philadelphia. Taught by our Senior
Consultant Lisa Starr, this seminar will equip you with the strategies
and tactics you need to succeed in 2013.
Essential financial management skills, made simple, compelling and "real"
Recruiting, selecting and hiring "A" Players, your key differentiator
Sales and Marketing in the age of extreme discounting and social media
Compensation plans that reward productivity and retain top performers
The modern spa service menu: less is more
Getting maximum results from your retail program
Retooling your spa's "salesflow" for higher service and retail revenues
Motivating and leading spa employees
Quality management, complaint resolution and service recovery
Save with our Earlybird discounts, now through February 17th!
Our seminar venue is situated in the heart of Philadelphia's historic district.
For more information on the course and registration information, click here.
Driven to discount? Mad about membership programs?
New! Take our Spa Director's Management Intensive Online,
at your own pace
our famous Spa Director's Management Intensive course, online, through
the Wynne Business Spa Academy. This comprehensive, self-paced course
is divided into 12 units and includes a final exam. A passing grade on
the exam results in a certificate of completion. For more information on
the course, registration, and discounted registration for your
organization, please click here.
How are we educating the next generation of spa directors?
The spa industry has grown up in the past decade, but spa management education has not kept pace.
The Tourism Observatory for Health is a company that believes in the
idea of traveling for total health, for the benefit
of medical, spiritual, well-being, holistic, wellness, spa or medical
wellness. They are currently gathering information from all ends of the
wellness spectrum, to report back to all interested their findings on
traveling for health. To help their cause, please complete their survey, by January 31. All participants will receive a copy of the results.
For more information on the Tourism Observatory for Health, visit their Facebook page.