SPECIAL OFFER! Register for a 2 or 3 day Spa Business Conference pass and get 1 FREE ticket to IBS New York – the largest beauty show in the country co-located with IECSC NY ($89 value)!
*After March 18 trade show floor admission will be $25 for a 3 day pass
and all conference fees will increase.
2013 Conference Highlights
suNDAY APRIL 14 • 10:00am –1:00pm • CW201
Rosacea, Redness & Reactivity
Dr. Mark Lees • President & CEO • Mark Lees Skin Care, Inc
Rosacea is a frequently
diagnosed condition that may need both medical and esthetic care. Learn
about rosacea and its medical treatments, as well as the causes of
sensitivity and reactivity. Learn what you can do to help your client
calm the skin, reduce redness, and prevent reactivity. We will show
actual case studies, and explain time-tested, step-by-step practical
approach to helping these clients have calmer, more beautiful skin.
Click here to view all CIDESCO Section USA sessions
MONDAY APRIL 15 • 9:00am – 3:00pm • ABS10
One hour break for lunch on your own
Profitability, Pricing and Products:
The Three Critical Things That Make or Break a Spa
Bryan Durocher• President • Essentials Spa Consulting LLC, Durocher Enterprises
Your finances, people and
product sales mean everything when seeking profitability. Put structures
into place that set the ground rules for excellence, clear expectations
and are replicated by everyone within your organization. • What your P & L and budget should really look like • Learn exactly how much you should be allocating to each area of your business and what to do if the numbers do not add up • Discover how to effectively break down your revenue vs. expenses from advertising to payroll, this segment covers it all • Learn the top five employee structures that need to be in place that all
your team members need to know • Take away all the gray areas and set clear expectations right from the start with each team member and their position
Know what exactly should be in your job descriptions
from financial goals, dress codes,dispensary policies, meetings,
advanced education, and client policies specific to their positions.
High volume retail sales are absolutely imperative for profitability and
success of a Medical or Day Spa. In today’s
competitive market, owners must invest not only in the products and
merchandise stocked on the shelves, but also properly ensure their staff
is adequately trained in how to sell retail, so that the products move
shelves and into their clients’ hands. Learn to develop a staff into the ultimate retailing dream team.
Massage Therapy education
tuesDAY APRIL 16 • 1:00pm – 2:15pm
Learn the Importance of “Viscosity + Glide=Control”
& the Role Science Plays
Bruce baltz • VP of Education & Business Development •
Come and join Bruce Baltz
explore product glide and control. See how the overuse of product will
have a negative impact on your body mechanics, which in turn will have a
direct correlation to your bottom-line. Learn some of the common
ingredients and how they can enhance home care and better serve your
Click here to view all Massage Therapy education sessions
Medical Spa education
SunDAY APRIL 14 • 2:30pm – 3:45pm
Wellness Retail for the Medical Spa
Patti Biro • Principal • Patti Biro & Associates
Medical spas can boost profits
and increase guest engagement by creating or expanding their retail
operation to include lifestyle and wellness products. Your guests are
buying these products already-so why not from you? This seminar will
cover product selection, display, special event and recommendation
strategies to help you transform your retail operation to a wellness
boutique. Can you say added profit?
Click here to view all Medical Spa education sessions
Spa Business & Wellness education
sunDAY APRIL 14 • 2:30pm – 3:45pm
Cost Effective Spa Marketing
that Doesn’t Break the Bank
Differentiating your services
and product offerings is essential in an ever-crowded market place.
Learn how to market, plan events, and network to build a successful spa
business. • Target marketing to your community to build the right client base • Planning special events that drive service and retail sales • Discover what technology can help you close premium service sales • How to effectively cross market med spa services • VIP programs that produce revenue and retain clients.
Click here to view all Spa Business & Wellness education sessions
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