Hotels as a profit centre for spas! The
business of hotel spas has proved a tricky one to master and few have
done it to perfection. Hotels have been relying on guests and business
customers to take advantage of the in-house spa but have failed to apply
consumer marketing to attract more business. The running costs of spas
are costly and hotels must re-think their strategy and add value to
maintain profitable businesses. How hotels can work as a
profit centres for spas and become not only an expensive must-have but a
valuable revenue stream will be showcased at theEuropean Spa Convention 2012
on 4 – 5 March at London’s ExCeL. Champneys' Stephen Purdew will kick
off the session sharing his thoughts on what today’s customer demands
and how this can be turned into revenue.
manager Vladenka Manceva , K-West Spa & Hotel will discuss with
Martin Evans from The Tourism Business, Jane Scott, Director of
Marketing & Revenue, Grand Jersey and Hans Peter Veit, Spa Manager,
Brenner Park-Hotel & Spa and present solutions they’ve applied to
make their hotel spas successful.
Comedian and 8 out of 10 Cats host Jimmy Carr will compere the Professional Beauty and inaugural World Spa Awards 2012.
will entertain guests then host the awards ceremony taking place at
London Hilton Park Lane on Sunday March 4. The awards night involves a
drinks reception, gala dinner and evening entertainment where winners
will collect their awards and celebrate with their staff, peers and
The Ultimate Spa Experience
at Professional Beauty 2012 on 4-5 March at London’s ExCeL is Europe’s
only exhibition live spa and is coming with an array of free workshops
for spa owners and managers to take advantage of. The 1h long workshops
include topics such as creating your own treatment menu, making money
from relaxation areas and will give insight on treatments like Permanent
Contour and innovative hand & foot treatments.