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Wednesday, December 5, 2018
Announcing the 2019 NAHA Finalists
Wednesday, January 18, 2017
Wednesday, December 7, 2016
How to Make Your Own Hair Product Line
Making your own hair product line is a way to promote your business and generate additional advertising when people display the items in their bathrooms at home. In addition, having your own hair product line can elevate your salon and give you an edge above the others in town. Rather than experimenting with making your own shampoo in the kitchen, you can get the product from a supplier and bottle it yourself. While making your own hair product line may seem overwhelming at first, it may actually be easier than you think.
Draw up a budget. Calculate how much you can afford to spend on making your own product line and how long it is likely to take you to recover your investment. Avoid the trap of ending up with bills you didn’t expect for the product or the labels.
Draw up a budget. Calculate how much you can afford to spend on making your own product line and how long it is likely to take you to recover your investment. Avoid the trap of ending up with bills you didn’t expect for the product or the labels.
Do your market research. Find out how much stores and other salons charge for their hair care line. Ask your customers if they would buy your hair product line, and how much they would be willing to pay for the items to get a feel for the prices you might be able to charge.
Experiment with the products you want for your line. Contact different hair product suppliers and find out what they have to offer and how much the supplies cost. Ask if they have trial sizes and try them on your customers to see which ones they prefer.
Design your own label. If you are artistic, see what you can come up with for a logo or font that makes a statement about your business. You may want to include a picture of yourself or the salon on the label so customers associate it with you.
Start small. Rather than stocking everything from hairspray to mousse, pick the products – shampoo for oily hair and conditioner for dry hair – that clients are most likely to buy. As the interest in your line grows, add more products.
Organize the logistics. Ordering the products – complete with your product line label – may be more efficient both in terms of time and money than filling them yourself.
Have a product line launch. Invite the press and your customers to come for coffee and cake. Make an announcement about what you have on offer and cut a ribbon to officially launch your product line.
Tips
Get small sample bottles to give your regular customers. Mark it on their clients cards and ask them what they thought of your product the next time you see them, as it may inspire them to buy a regular size.
Monday, November 21, 2016
45 Hair Color Trends You Need to Know This Fall
The latest hair fad is actually taking a note from a botanical style. And the result is gorgeous.
Ecaille, cinnamon swirl, buttery: It sounds like a French cafe menu, but these are the hottest hues so far this year.
Sunday, November 20, 2016
Thursday, September 22, 2016
Chemists Turned Hair Gurus Responsible For A Blonder Hollywood Target Perms And Straighteners
Courtesy of Fumie Hoppe for Small Bevy
Kim K’s and Khloe’s blonde, Emma Stone’s
pale locks, Chrissy Tiegen’s honeyed waves, Ariana Grande’s funky
ombre, all radical looks achieved with little to no damage thanks to the
Olaplex Bond Multiplier system. Since the hair-strengthening
treatment’s introduction via Instagram two years ago, its ability to
protect hair from damage during chemical services continues to impress
impressive colorists like Sharon Dorram and Tracey Cunningham.
Beauty editors are equally smitten, Snapchatting their dedication to
using the take-home portion of the treatment weekly and honoring the
product with awards including Allure’s Best of Beauty Breakthrough Product for Hair.
Olaplex, the brainchild of two PHDs in Chemistry and Materials, has freed colorists to venture into previously uncharted territory. Says Tracey Cunningham, who recently used the product to help her take Emma Stone platinum:
“It filled a hole that every hair colorist/stylist/every person needs. It
gave us all strength, which is great… I can definitely be a little bit
more daring…When clients push me, it’s great to have Olaplex.”
Comments Sharon Dorram:
“The end result that I see is shinier, more resilient hair. It really is a transformational product.”
Despite big benefits like less breakage, more color options and less frizz, the process adds little time in the salon chair. Olaplex
1, the most concentrated solution of the 3 part system is added
directly to the bleach or color then rinsed out when the color is rinsed
out. Then Olaplex 2, a more
diluted cream formula, is added and left in hair for 10-20 minutes
allowing the key ingredient to work without competing with a color or
bleaching solution. This is followed by a shampoo, condition and rinse. Clients are sent home with Olaplex 3 to be used on a weekly basis.
Image Courtesy of Olaplex
The simple yet effective process has made
the treatment popular as a stand-alone service particularly among
curly-haired clients. It’s become a holy grail option for those who are
“transitioning” or moving away from chemical services to a more natural
state. Clients see marked
improvement and curl definition after just one application and avoid
what is known as “the big chop.” Says Dorram, “Anyone that needs help
with their texture can benefit from using this product.”
A Before and After of a Single Stand-Alone Treatment with Olaplex Bond Multiplier. Photo Courtesy of Olaplex
Stylists have also begun to use Olaplex 2 as a multitasking cutting lotion. Since
the product consistency is light and odorless, stylists can apply to
towel-dried hair and proceed with the cut, allowing them to improve hair
quality even as they snip.
What makes Olaplex so unique within a saturated market of
deep-conditioning and restructuring treatments? Most other products
contain silicone or oils that coat the hair. Olaplex uses a single
active ingredient, a carbon chain Bis-Aminopropyl Diglycol Dimaleate,
which repairs broken disulfide bonds.
Broken disulfide bonds result from damage
to hair due to chemical services like coloring and keratin treatments,
but also every day wear-and-tear like heat styling, sun exposure and
brushing.
Says VP of Education for Olaplex, Jordan Alexander:
“Olaplex does not create any type of
coating on the hair shaft. It creates both an ionic and covalent bridge
between two single sulfur hydrogen bonds. As soon as Olaplex is washed
away from the hair, the only portion that remains is this bridge. Silicones
would be more comparable to a bandaid for the hair as they tend to
coat. Olaplex works to restore the strength, structure and integrity of
the hair by repairing these broken disulfide bonds which are part of the
foundation of hair itself.”
The company has now set its sights on
revolutionizing chemical straightening and perming with a brand new
chemistry they are calling Bond Shaper. The new service reshapes the
bonds of hair without heat, silicone, preservatives, odors or toxic
chemicals.
Says Olaplex founder, Dean Christal, “This product is going to be a wrecking ball to the keratin treatment industry. It works and what’s wonderful is that it is safe.”
All it involves is combing the aqueous solution through clarified hair for 10 to 30 minutes depending on desired straightness. No heat or flat ironing necessary. It is rinsed out and the hair is supposedly left much straighter and healthier than before.
Craving the ever-popular beach wave but
sick of the curling iron? Bond Shaper applied to perm rods can give that
desired texture but with modern body and movement. According to
Christal, their test models have experienced zero percent reversion and
repeated use only improves results.
Set to launch to its community on October 15th, we’ll have our calendars marked.
Olaplex Bond Multiplier System retails for $30-$70. Olaplex Bond Shaper will retail for approximately $150. Go to Olaplex for salon locations.
Thursday, November 12, 2015
NAHA 2016 Entry Process is Now Open
"The Professional Beauty Association is proud to bring the North American Hairstyling Awards (NAHA) back to Las Vegas for another year of inspiration. This competition highlights the creativity, caliber and class of our industry. It's a night for celebrating industry talent regardless if you are on stage or not," stated Steve Sleeper, Executive Director for the Professional Beauty Association. "The entry process is open to all licensed hair, barber, nail and makeup professionals. PBA encourages both experienced professionals and up-and-coming industry talent to submit their work."
Online Resources for Entering NAHA: PBA has created online tools to help support applicants and to assist them in preparing their award-winning collections.
Webinar series: Deconstructing NAHA | a 3-Part Web Series featuring Charlie Price, provides a behind-the-scenes look at the creative process from two-time NAHA Hairstylist of the Year winner,Charlie Price, as he builds a mock NAHA collection from initial concept, to final retouching, to judging.
- Part 1 - From Storyboard to Photoshoot
- Part 2 - The Collection Comes to Life
- Part 3 - Judging the Collection
2016 International Salon and Spa Expo (ISSE) Presentation: Deconstructing NAHA: Charlie Price will bring this series to life on stage at ISSE 2016. Attendees can get inspired by viewing his collection up-close. For ISSE ticket information please visit probeauty.org/tickets/isselb .
Tips and Tricks List: To support industry professionals interested in entering, PBA provides a list of tips for entering the competition, posted at probeauty.org/naha and ongoing on PBA's social channels. A full list of tips can be found at probeauty.org/naha.
NAHA 2016 Event The Nail Professional of the Year: Returning for its second year as an official NAHA category. Certified nail technicians are eligible to enter and can show off a multitude of skills such as embellishments, nail art, and salon nails demonstrating the excellence and artistry of the nail industry.
People's Choice Award Category: With over 27,000 votes, the 2015 NAHA People's Choice was met with an overwhelming response. PBA is opening the category to all NAHA 2016 Finalists from all 14 categories again this year. Voting takes place on Facebook in May, 2016 after the NAHA Finalists have been announced.
Entry process fees are required at different price structures for PBA Members, Non-Members and Students. PBA Members (Professionals) can enter for $45.00 per category ($35.00 for Student Hairstylist of the Year), and Non-Members (Professionals) can enter for $90.00/per category ($70.00 for Student Hairstylist of the Year).
Please visit PBA's website at probeauty.org/naha for more information about the show.
Image courtesy of @rgrimes86 Instagram.
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