Friday, April 29, 2011

Half up half down wedding hair style

Caroline Castigliano's 2008 collection on the catwalk

Get the Look: Royal Wedding Hair

Get the Look: Royal Wedding Hair
All eyes are on Kate Middleton today, from her Cartier tiara down to her ivory satin and lace Alexander McQueen shoes. Beneath the tiara borrowed from the Queen, Kate wore her gorgeous brunette locks in a classic half-up, half-down style with long, loose curls cascading down her neck. The regal look was created by her mainstay stylist James Pryce of the Richard Ward Salon and Metrospa.

Seeing as how the royal couple's highly-anticipated nuptials have dominated the bridal world since news of their engagement broke, it's likely that Kate's classic style lent some inspiration to the Fall/Winter 2011 Bridal Fashion Week hairstyles, which really seemed to take a fresh approach to embrace a more modern, youthful bride. 

Redken Session Stylist Giovanni Giuntoli created the distinct looks at several well-known bridal fashion houses, including Christos, Kenneth Pool, and Amsale. These fresh takes on waves reflected an edgier, younger bride and can serve as a great guide to achieve the perfect look for your big day or any formal event. 

Check out these three terrific hairstyles and a step-by-step guide on how to get the looks. Whether it's for your own wedding, prom, or any formal event, Giovanni has a little something for everyone.

  default-hair End-of-Day Waves - Seen at Christos
"This season, the traditionally preppy Christos look evolved for the next generation, and the hair embraces this edgier attitude," Giovanni says. This is a youthful, casual style that's flattering and flirty.

To achieve the look, prep hair to add texture and extra hold with a texturizing spray. Part the hair wherever it best reflects the face shape (left, right or center). Set the curls with a one-inch curling iron and pin in place. Let the curls out and pull until you have soft waves, finishing the style with hairspray to achieve a silky matte finish.   

default-hair Cutting Edge Pleat -Seen at Kenneth Pool
"This up-do reflects the high-end Kenneth Pool look and so we created a striking, contemporary up-do that pushes the envelope," Giovanni says. 

To create this look, prep the hair before blow drying by applying mousse at the roots and through the ends of hair for all-over body. Fold all of the hair except for the front section two inches from the crown into a pleat. Curl small sections of the front two inches with a one-inch barrel and pin each up in place atop the head. "The curls add a softer silhouette for height and a light, airy texture that you can almost see through," Giovanni says. For added shine and hold, finish off with Redken Pure Force 16 Non-Aerosol Fixing Spray.

default-hair Statment Pony - Seen at Amsale
For the Amsale collection, Giovanni created a natural, youthful ponytail with soft with volume at the crown for added glamour.

Get the look by first sectioning off the hair at the crown, misting with spray and then back brushing for height. "Play with the shape and height at the crown to keep it tailored to your face shape," Giovanni explains. Next, gather the hair into a pony and wrap a one-inch section around the elastic.  Leave a natural wave in the ponytail and mist with a glistening mist for a glossy, polished look. 


Hair News Network

Wednesday, April 27, 2011

Tabatha Coffey's Grammy Hair Review

Kate Middleton's Wedding Hair—Scoop From Her Stylist!

William & Kate's Royal Wedding

There's the dress.

Then there's the hair.

Kate Middleton's longtime British hairstylist, Richard Ward, is speaking to E! News about the big day, spilling her hairstyle secrets and telling us how his team will be handling the bride-to-be's luscious locks for the world to see on Friday.

Kate Middleton
Fame Pictures
And, Ward tells us, the pressure is so high, there have been many, many supersecret practice runs.
Ward, Middleton's hairstylist for eight years now, says they have a tight friendship that goes back to her beginnings with Prince William. Not only the future queen but her whole family visits his salon on a regular basis, he says.

"Kate and her family have been coming for eight years and we've got a relationship that goes back a long time," Ward says during a break at his Sloane Square salon. "We did the engagement photos of her with those long, shiny, flowing curls."

Ward said after those pics were published around the world, he had many requests for the loose waves Middleton showed off that day.

"A lot of girls wanted it, especially a lot of Americans," he tells us. "We have a lot of people from America coming in. How Kate wears her hair typifies how you should be wearing your hair today, it's a very natural look. It needs to gleam with health, it needs to shine, needs really deep rich color."

OK, now on to the big day. Will the bride wear an updo stuffed under the tiara and sprayed to stiffness? Or will it be typical Kate style, natural and flowing and worn long and down?

Ward hinted that Middleton will go with something very "natural" to her.

"We're lucky because she has amazing hair," gushes Ward, who tells us he's done a "team effort" with the (still top-secret) dress designer and the makeup team. "James Pryce here at the salon cuts it, he's been cutting it for three years. We've had many practice runs—and not just with her."

Ward is also doing Middleton mum Carole and sister Pippa's hair for the royal nuptials.
And as for Middleton's attitude about the styling rehearsals leading up to Friday? Ward says she's taken it all in stride.

"She's absolutely lovely, like any 28-year-old girl," he says. "She's absolutely gorgeous and she's a lot of fun. She actually jokes around like everyone else, she feels very comfortable coming into the salon. She hasn't changed, she's just become more assured. She's caring, honest and good, and I haven't seen anything that will change that."

And just before the final decision was made, Ward—who's done "many, many society weddings"—said he gave Middleton one rule of advice for the wedding.

"The one rule is by the time she gets to the end of the altar her husband must recognize her."


Hair News Network

Monday, April 25, 2011

Expo Image July 10 & 11, 2011 At the Houston Reliant Center


6 Reasons you can’t afford to miss IMAGE Expo:
:::It’s the LARGEST International Hair and Beauty show in the Southwest
:::Over 250,000 Licensed Cosmetologists in Texas
:::Thousands of Attendees
:::Texas is the 2nd most populated state, and is without a International Beauty show
:::Over 200 seminars and workshops covering every segment of the industry
:::Celebrities such as Nick Arrojo, Mike Karg, Naja, Eve Pearl, and MORE!

Register for the show and buy tickets NOW!!!

Exhibit Alongside Companies Like:

Dreamcatchers, Profashion Hair, Stila Cosmetics, La Marquise, Inc., Aesthyderm, Everly Cosmetics, 
HBM Professional Beauty Supply, Xtreme Lashes, Short2Long, JM Beauty Supply, Bonika Shears, 
Hair Addictionz, Kollagen X, Mind Body, Inc., Eve Pearl...Just to name a few!


Acne Treatment
Appt. Books
Boutique Items
Hair Accessories
Hair Care
Hair Color
Hair Education
Hair Extensions
Health & Wellness
Medical Spa
Nail Art
Nail Care/Color
Perm. Make-up
Salon/Spa Attire
Salon Software
Skin Care
Skin Care Equip.
Sunless Tanning
.....and so much more!

Click on the Show Guide to preview!

International Conference Management
13740 Research Blvd
Building I
Austin, Texas 78750

Hair News Network

Sunday, April 24, 2011

Happy Easter, from Hair News Network!

In your Easter bonnet, with all the frills upon it,
You'll be the grandest lady in the Easter Parade.

I'll be all in clover and when they look you over,
I'll be the proudest fellow in the Easter Parade.

On the avenue, Fifth Avenue, the photographers will snap us,
And you'll find that you're in the rotogravure.

Oh, I could write a sonnet about your Easter bonnet,
And of the girl I'm taking to the Easter Parade.

--Irving Berlin

Happy Easter, from Hair News Network!
Hair News Network

Saturday, April 23, 2011

Maja Ivarsson of The Sounds is Striking in Print

Maja Ivarsson
Fashion forward: Maja Ivarsson of Sweden’s The Sounds is finding success merging her musical career with modeling for hair products. (Courtesy photo)

It’s Maja Ivarsson like you’ve never seen her before.

Signed to a two-year contract for hair care company Sebastian Professional, the frontwoman for Sweden’s new wave-ish The Sounds is now the face for the Color Ignite collection, in a striking print ad.

In it, the black-vinyl-clad singer has her brow furrowed and her dukes up, and her long blond locks are a swirl of cotton-candy-ish colors.

“It is something maybe I wouldn’t do at home, putting pink and blue highlights in my bangs,” says Ivarsson, who plays Popscene in The City tonight. “But they put me in a supernice photo shoot in Paris for four days, so hell yeah! I went for it! It was a win-win situation for me, I think.”

Besides, as the music business implodes, “If you don’t sell records anymore, you’ve got to pay the bills somehow,” she says.

When Sebastian contacted Ivarsson about becoming their new “visionary,” it was a no-brainer.

“I’m a girl, hair products are something that I’ve always been using, and Sebastian is a great brand,” she says. “And I’m not going to lie, the money was good. So it was a very flattering offer, a very cool thing to do, and it gave us, as a band, a lot of opportunities.”

Now it’s all about cross-promotion for The Sounds, whom Sebastian recently flew to Berlin for fashion week — and not just for chic photo ops.

“Instead of having a DJ spinning music, we were playing there at the catwalk while the models were out walking,” Ivarsson says. “They’re totally different worlds, fashion and music, but there were a lot of fashion blogs afterwards that really loved our band, which made the show that much more special. Then we played a regular concert while we were in Berlin for all the fans.”

But this kitten’s claws have always been sharp. Tired of major labels, The Sounds formed their own Swedish imprint, Arnioki Records, and licensed their new fourth salvo, “Something to Die For,” to SideOneDummy in the U.S.

Once they penned the electronic-edged title track, they happily delved deeper into early-’90s techno, Ivarsson says, “because we were producing and recording it ourselves in our own studio — nobody was going to come in and tell us, ‘This won’t work for radio!’”

Ivarsson thanks Lady Gaga for bringing edgy beauty back to rock.

“And maybe because I’m 31 now, I’m feeling even more confident,” Ivarsson says. “So maybe I should stop being modest and just ask the Sebastian people for a framed print of my ad next time I see them!”


Hair News Network

Wednesday, April 20, 2011

Aloxxi is Looking For Educators ! ! ! !

Aloxxi brings personality to hair color with FUN, beautiful, fashion-forward colors and groundbreaking products while protecting the health of the hair.
We are passionate industry professionals delivering our personal best to ensure that each Aloxxi experience is distinctive, consistent and relevant. We want to hear your color story. We are infusing a human element into hair color and care, connecting with you on a personal level in order to listen, engage and respond to your needs and what is ultimately in the best interest of our customers. From creative colors to professional products, dynamic education and salon partnerships, at Aloxxi it is all about building relationships.

And we are having some fun doing it! How can you relate to hair color if it is just called 10N or 7P? Where is the style, the attitude, the FUN? But what if you or your clients could say they are a Blonde Bambino™ or Florentine Dream™? At Aloxxi, it’s more than color; it’s personality. As the Founder of OPI, George Schaffer’s passion for color built the Professional Nail Care Industry. Now, inspired by premier Italian fashion and color technology, he is doing it again for the Professional Color and Care.
At Aloxxi, YOUR Hair Colour IS OUR Only Business. Sharing a passion for beauty, our commitment extends beyond the salon. Creative colors, professional products and dynamic education are the pillars of the House of Aloxxi. We invite you to explore the endless possibilities of color. Color is Life. Il Colore e Vita. 
Aloxxi products break boundaries with formulations from the most advanced technology available. They are high quality, professional only products that preserve hair color and the health and integrity of the hair. Our colour features a botanical base that leaves hair healthy while delivering superior grey coverage and consistent, rich, long-lasting colour. Our care products are free of sulfates, parabens and sodium chloride and feature a nutrient rich blend of ten premier anti-oxidants. All products are also PETA Friendly and Kosher to ensure the highest quality in hair colour and care. At Aloxxi, we strive to set new standards in hair color and care.

Hair News Network

Tuesday, April 19, 2011

Michael Haase – On His Own Terms

Michael Haase – On His Own Terms

Michael HaaseMichael Haase has often been referred to as the ‘Simon Cowell’ of stylists. In a town full of "cookie-cutter hair-stylists", as Michael puts it, he is not afraid to tell it like it is.
Currently working at the renowned Christophe Salon in Beverly Hills,  Michael is legendary for his custom and unique designs. Integrating an ongoing education of hair techniques with experience from working with the best hair houses in the world, including Vidal Sassoon, Haase has many of his elite clientele singing his praises for his vision and creativity.

Fashion forward and individualistic
Straying away from trends and run-of-the mill styles, Haase creates each cut and color specifically for every individual client. In his consultation with each client he takes notice of face structure, body shape, skin tone, and other personal attributes, then creates a style that is both fashion forward and individualistic.
The Early Days
Growing up the son of troubadour acrobats in the colorful world of the European Circus, Michael was always engulfed in a creative atmosphere. It’s no wonder that such a childhood would prompt a future in beauty. At the height of Vidal Sassoon popularity, Michael was hired upon graduating from beauty school and became the youngest artist to join Vidal’s team. Living in both London and Paris, Michael educated himself with the help of other leading cutters and colorists. Michael found work with the fashion houses of Redken, Wella, Schwarzkopf, Framesi, and Loreal. He later worked at The House of Christian Dior for the study of Make-up by Design before heading back to Beverly Hills.
Looking back to his years with Vidal Sassoon he explains, "We were the elite because we knew hair. About cutting, about design, bone structure, body shape, we would look at someone and we knew what they needed to have done with a cut to make them look fabulous. That’s gone down the wayside in the last decade. Unfortunately, hairdressers will say, “Oh, keep your long hair, we’ll get you chemically dependent, bleach you out as much as we can and the back of your hair looks like a field of straw. Then just trim it so I don’t have to use my brain to create something really amazing, and you pay me for that.” 
Michael’s Philosophy
Michael Haase hair.What makes Michael Haase so desired as a stylist is not his celebrity clientele or his appearance in major fashion shows and television, but the experience that his everyday clients receive. Every cut he gives is designed to enhance not only the client’s hair but the client as a person. “A good haircut”, Michael notes, " has amazing shape; it floats, it moves, the hair is alive and has an attitude all its own; a woman feels different when she has an amazing haircut, she presents herself with more confidence knowing she looks amazing”.
He also stresses the importance of client relations: "When you need help with your hair you call your hairdresser because you know they’re there for you. That’s the way it’s always been. Your hairdresser knows everything about you – they know how to make you feel better by the way you look”.
Haase has watched the hair industry evolve over the years and has seen the demise of individual style. He commented, "A really good haircut to compliment the individual is something that has been lost for the last ten years. If you think about it, haircutting is not about length, it’s about shape. It all begins with an amazing shape. As I look around at women today I feel they have lost that sense of shape for their hair.  We are so influenced by what Hollywood looks like and what it wears. Lest we forget, Hollywood has so many people telling it how to look, I think some of those people need to go back to school and Hollywood needs to look in the mirror.”
Haase recognizes the need that’s out there for good stylists. He laments the shape the industry has taken in recent years, "It’s a shame the “beauty” part of the beauty industry has all but disappeared, it has grown to become a multi-billion dollar industry led by hype. To find the artists that know their stuff and love what they’re doing, without going into some ridiculously cheap import line that sells at a discount chain store…those are the true hairdressers. There are so few hairdressers that have the passion and the need to create; that wake up in the morning and go to work and say, “Hey guys, you know what we get to do today? We get to do hair.” That’s really cool and that turns me on”. I want to work with that; the rest of them…take some classes!"
Michael Haase
Michael’s passion for hair is refreshing in an industry filled with ego’s and those that would rather be following another dream. Haase knows how to please his clients because his heart is in it. Haase explains, "Clients know when they see someone working on that head of hair and it’s changing right in front of them, you can see it in their faces how good they feel. Have I had disappointed clients, have I had clients walk out of here not sure of how they look, of course I have, you have to find a look they like and help them create it on their own and that starts with a great cut.
What’s really on Haase’s mind is not only the state of the hair world but the limited knowledge that clients have about the process of styling, "Its intense what kind of money people spend on their bodies, implants, botox, etc. but when it comes to their hair they want a discount or bargain.  Let me say it quite simple, you are paying for experience.” You’re paying for the knowledge of hair; I don’t have to use bleach to highlight your hair to make it look like it was highlighted. We do it with color. You don’t have to sit under a dryer, you don’t have to have fried hair, it’s experience and that can be shared and taught."

Michael’s Styling Products of Choice
What might not be obvious is that Michael not only differs from other stylist’s creatively but also in an ethically sense.  Michael works with a selective boutique brand called Unite Eurotherapy that is fashion and education driven for hairdressers around the world in salons and at Unites “Pure Academy” in San Diego. Michael explains Unite’s appeal, "So basically they have a team of professional hairdressers that know how to do really good hair, cutting, color, etc. and are supported by this amazing product.” 
Haase states, “the philosophy is so unique and inspiring, and to have a brand back you in what you do best is about as cool as it gets, and it’s about time.” 
For Michael, continually choosing to evolve in his industry is something that keeps him staying on top: "If you don’t change with the times you are going to fall apart. It’s very simple: If I do business today the way I did business yesterday, I’ll be out of business tomorrow." It’s this type of passion and insight into beauty and his industry as a whole that sets Haase apart.
His advice to those aspiring for something different or looking for a new edge: "You know what, it’s hair, it grows. Cut your hair.  Be the one they’re looking at and let Hollywood say ‘I want what she’s having’. Wouldn’t that be the coolest.”
What’s next for Michael? He will be heading the hair team of 8 stylist and 12 assistants for the upcoming GenArt "Fresh Faces" fashion week launch photo shoots with Vogue photographers in October.

To see more of Michael’s hair, go to:

The Last Place

Hair News Network

Sunday, April 17, 2011

F.N.C. Collection Il était une fois

UNITE Hair Bckstage at the Lloyd Klein Couture Fashion Presentation

UNITE Hair Backstage at the Lloyd Klein Couture Fashion Presentation

Posted by Kristin on Friday, Apr 01, 2011 under

The UNITE hair team, lead by UNITE Senior Artistic Director Michael Haase worked backstage at the Lloyd Klein Couture fashion presentation during the Guild of Big Brothers Big Sisters Luncheon and Fashion Show at the Beverly Hills Hotel on March 25, 2011 in Beverly Hills, California.

Models showcased the designs of Lloyd Klein's 2010-2011 collection,  fashion forward styles, and being different than a traditional fashion show, the designs of the hair perfectly matched the designs of the Parisian designer.

Michael and John Arguelles, President of Lloyd Klein, whom have begun to build a strong relationship after working on previous projects together, discussed the hair and came to the conclusion to create individualistic looks, giving the UNITE styling team more freedom.

  "John was my go-to to discuss the hair looks and UNITE was given the full autonomy to create the looks, which was a really nice change from normally doing the same styles on every model for fashion shows." - Michael Haase

Michael's inspiration came from the French chignon, "centered or offset this style is truly elegant at the nape of the neck and really compliments the wonderful shapes of the Lloyd Klein Collection".  He created these looks by using UNITE Hair Care’s newest products,  GO365 Hair Spray and Expanda Dust volumizing powder, among other UNITE styling and finishing products.

"Lloyd Klein looks forward to working again with Michael Haase and UNITE.  Creative minds who think alike are hard to find in a world where artistic efforts are difficult to achieve." - John Arguelles

Thursday, April 14, 2011

Online Education 24/7 Course Advancement & Online Testing Made Easy!!!

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We have extensive experience in state-of-the-art networking, technology infrastructure and business growth strategies. We have designed a step-by-step, cost-effective plan for you to achieve optimum advancement in the privacy of your home.
Also, we are the leader in online testing for hair and beauty industry let us customized your exams for more classroom and hands-on training.  While giving students the freedom to test 24/7 in the comfort of their environment.  Just think no more make-up exams, keeping each student on task, and on pace for program completion.  You provide the knowledge and we will provide online exam security. Please email our enrollment managers for more information or custom development of your online exams.
We offer:
  • Barber Course Examinations: On the Job Training Programs/Schools
  • SC Barber Examiner Board Braiding Course (6 hours)
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Wednesday, April 13, 2011

Project Runway is Now Casting for Season 9!

Project Runway is now casting for Season 9! Have what it takes to show your stuff at New York fashion week? This is your chance!

Project Runway
The minimum age to apply for the show is 21.

For more details, information and to apply, please fill out the application (Download) and follow the directions on it.
The deadline for us to receive applications is April 20th.

That said, our invite only casting calls begin in late April. Getting your submission in as soon as possible guarantees that you can be invited to the call that is geographically closest to you. Please don't wait until the last minute - fill out the application and get us all of your info immediately!

All applications should be sent to:
Project Runway Casting
Bunim-Murray Productions
6007 Sepulveda Blvd. Van Nuys, CA 91411

See our FAQS for information on how to make an audition tape. We prefer submissions of Mini-DV, DVD or media files, as listed on the application.

We will also be holding ONE open casting call in New York City on Wednesday May 4th, 2011. Location is TBD. Please submit your application and watch this space for more info on where the open call will be.
Questions? Send your e-mails to

Burnim/Murray Productions

Hair News Network

Procter & Gamble Recalls 10 Clairol Natural Instincts Hair Color Shades

Clairol Natural Instincts Clairol Natural Instincts. Photo:
At-home hair color lovers, check your beauty closets and cabinets. Procter & Gamble has voluntarily recalled 10 shades of Clairol Natural Instincts.

The beauty and household care company was alerted in late March that something went awry with their popular hair color line when someone who had used the product contacted P&G after they experienced an unwanted color result, spokesman Brent Miller told StyleList.

After investigating the claims, P&G discovered that the ColorFresh! Revitalizer -- a refresher that is applied two weeks after the initial color to enhance the hair's tone -- was mismatched in 10 Natural Instincts hair color kits.

The shades recalled include:
• Natural Instincts Shade 16 Light Auburn (Spiced Tea)
• Natural Instincts Shade 35 Brown Black (Ebony Mocha)
• Natural Instincts Creme Shade 03G Light Golden Blonde (Honey Creme)
• Natural Instincts Creme Shade 7.5 Dark Blonde (Maple Creme)
• Natural Instincts Creme Shade 21G Medium Golden Brown (Caramel Creme)
• Natural Instincts Creme Shade 23R Medium Auburn (Raspberry Creme)
• Natural Instincts Creme Shade 30R Dark Auburn (Cherry Creme)
• Natural Instincts Creme Shade 31 Darkest Brown (Coffee Creme)
• Natural Instincts Vibrant Shade 9 Natural Light Blonde (Blonde Vibrance)
• Natural Instincts Vibrant Shade 10 Extra Light Blonde (Sun-Kissed Blonde)

However, P&G confirms that the hair color in the kit is correct and anyone who has purchased any of the products with the aforementioned shades is urged to toss it.

But don't worry that you're throwing away hard-earned dollars in the trash. The company is stepping up to the plate and issuing refunds and providing color correction services.

"The quality of our products and satisfaction of the women who use them is our top priority," Miller told StyleList. "P&G corrected the issue and will have product back on the shelf in May 2011."

Head over to for more details.


Hair News Network

Saturday, April 9, 2011

Artego Balayage Bleach

Artego Balayage Bleach

Professional Balayage Bleach
Used for the following techniques:

  • Balayage
  • BalayColor
  • Balayage with Lowlights
  • Balayage Tease
  • Balayage Mohawk
Better because:
  • Lifts hair lighter and quicker
  • Does not puff or bleed
  • Mixes to the right texture
  • Applies evenly throughout the hair
  • Best lightener for beginners and experienced hairdressers

IC Program Guide

Artego Balayage Bleach Video

Artego USA


Bumble and Bumble Buzzes Into Print Campaign

A Bumble and bumble ad image featuring hairstylist Jimmy Paul
A Bumble and bumble ad image featuring hairstylist Jimmy Paul.
Photo By Courtesy Photo
Bumble and bumble continues to pioneer how a salon brand can enter the retail arena while maintaining — and even driving — business to its 2,400 U.S. network salons.

This May, Bumble is launching its first print advertising campaign, which is intended to make 20 million impressions in its two-month commitment, to grow the brand’s awareness, which is admittedly low. The move follows Bumble’s announcement this week that its products are expanding from 10 Sephora stores — where they were tested in key markets for six months — to all Sephora stores in North America, excluding Sephora’s store-in-stores in J.C. Penney.

Because it’s a key anchor brand to Sephora’s hair section, the balance of about 250 Sephora stores will dedicate a similar amount of space to Bumble as those that tested it, including fully Bumble-branded merchandising, customized fixtures and, in select locations, touch screens. One aspect of the retail partnership that will change — which Bumble learned from the test — is that, going forward, Bumble will hold biannual national salon client referral events, where the consumer who purchases a full-size product will get a styling card entitling her to a free 30-minute consultation and blow-dry or style at a participating network salon. This replaces a promotion that gave consumers discounts on haircuts at Bumble network salons. It turns out consumers often felt they were “cheating” on their usual stylist, making them hesitant to try someone new.

The ads, which will appear in May and June editions of Vanity Fair, Allure, Nylon and New York magazine, among other titles, come in two versions. One ad shows a model close up with a perfectly undone, textured hairstyle; the other focuses on the relationship between a hairstylist and model — behind the scenes. Both feature Bumble texture hair(un)dressing creme, a hair styler designed to create the perfect rolled-out-of-bed, textured look, that launched in March and has since become Bumble’s number-three best-selling sku, behind the venerable Thickening Spray and Sumotech products. Sales of Texture in March, said Bumble and bumble president Peter Lichtenthal, were 20 percent ahead of plan.

The ads were designed to tell a story in fashion, styling and products — all components of Bumble’s DNA.

“Overall, brand awareness is actively low, but once there is brand awareness, loyalty is extremely high.…We are a pro brand finding new ways to draw new business and [to drive business] to our core [salon] channel,” said Lichtenthal.

He stressed that the ad campaign is incremental support to the brand, and is likely to emerge again in the fall. He said while Bumble’s launch campaign is a spread, single-page ads are possible, too.

Bumble also has a digital ad campaign in the works, to make an additional 10 million impressions. Details are still being hammered out.

Bumble, which is sold in the top 1 percent of salons, is also sold in Bloomingdale’s 59th Street, Space NK, Colette and Mecca. Bumble is exploring ways to expand distribution with Bloomingdale’s, Lichtenthal said, but could not add details. The ads also appear at a time when the salon industry needs a push to return to levels it had prior to the recession. Sales in 2010 for the overall professional industry has been reported as up 2 percent over 2009.
WWD Beauty

Hair News Network

Wednesday, April 6, 2011

Important Announcement for all Stylist and Salon Owners in the Professional Beauty Industy!

Important Announcement for all Stylist and Salon Owners in the Professional Beauty Industy!

Salons Win First Round

                                                                                             March 22, 2011

Dear stylists and salon owners:

Salon FAD has now provided the way for stylists and salon owners to do something about Diversion.
As you may or may not know, Salon FAD (Fight Against Diversion) is a non-profit organization created to give stylists and salon owners a real opportunity to have an influence in the direction of their own industry. Without question, Salon FAD feels that one of the most important issues affecting stylists and salon owners today is Diversion and that the stylists and salon owners are the ones most negatively affected by its occurrence.

Salon FAD has obtained the services of Susman Godfrey, one of the most prestigious law firms in the country, to represent all stylists and salon owners in a false advertising class action lawsuit.

This false advertising lawsuit was filed in New York Federal Court on July 1, 2010, against the following: L’Oreal USA, Inc., the owners of Matrix, Redken, Pureology, Kerastase and others; The Procter and Gamble Company, the owners of Wella, Sebastian, Nioxin, and Graham Webb; Conair Corporation, the owners of Rusk; Farouk Systems, Inc., the owners of Chi and Biosilk; Sexy Hair Concepts, LLC; Tigi Linea, LP; and John Paul Mitchell Systems.

On January 3, 2011, while being represented by Susman Godfrey, Salon FAD and its’ members won the first round of this unprecedented lawsuit by convincing the New York Federal Court to deny these manufacturers’ motions to dismiss the case, allowing Salon FAD and its members to move forward in their effort to protect the professional nature of their industry.

We are seeking to add more salons and stylists as Plaintiffs in this lawsuit. This case is on a contingency basis and is at no out of pocket cost to you. If you feel as strongly against the false advertising of so-called professional products as many others do, now is your opportunity to do something about it and take a stand for your industry.  Salon FAD urges you to join The Fight Against Diversion.

You can be a part of this case by becoming a Plaintiff, What does becoming a Plaintiff in this case mean?  You will be a member of a group of salons attempting to represent a nationwide class of salons and licensed cosmetologists who are suing the defendants listed above for false advertising and unfair competition.  You will have to produce documents for the case and you may be deposed by the defendants’ lawyers.  To qualify to be a Plaintiff you must have sold one of the Defendants’ professional products in the last four years.  An ideal Plaintiff will still be selling at least one of the Defendants’ professional products.

Listed above are the criteria for becoming a direct plaintiff. If you meet these criteria and would like Salon FAD  to contact you about becoming a Plaintiff  please contact Salon FAD at  or contact Salon FAD directly at 713-589-4790.

When contacting Salon FAD please feel free to ask any questions you may have.  Please include your contact information, salon name, and list the current diverted products you carry or recently carried.

This is a very important event in your industry; help us help you in protecting the professional nature of our industry.

Posted below for your review are the pertainant filed court document from both sides concerning the case thus far, and as more documents are filed they will be posted as soon as able.

Best Regards.

Dixie Pelfrey
 Manufacturers and Distributors Please Disperse this PDF Copy to Your Salons
Click Here 

Read Filed Court Documents and See What Salons and Manufacturers Have to Say in Court.


K.I.S.S.: Keep It Simple Sculpting- A classic haircutting class by Naitcole Michele

K.I.S.S.: Keep It Simple Sculpting- A classic haircutting class by Naitcole Michele
Sunday, April 10 at 9:30am - April 12 at 5:00pm

Naitcole Michele International Advanced Training Academy
256 Walker Street
Atlanta, GA

Created By

More Info
K.I.S.S.: Keep It Simple Sculpting- A classic haircutting class by Naitcole Michele

This 3 Day Haircutting Boot Camp is geared toward Cosmetologist and nealrly graduated Cosmetology Students. Naitcole Michele shares Classic Cutting Techniques that evoke seamless haircuts in 15 minutes.

April 10-12 LICENSED COSMETOLOGIST $450 ($150 Per Day)

April 10-11 Nearly Graduated Cosmetology Students $300 ($150 Per Day)

All Classes require a %50 Deposit and full payment is due 7 days prior class.

Contact 404-549-2066 for class details and your class reservation!!

Hair News Network

Tuesday, April 5, 2011

ATL stylist Dariel Pulliam dies

Hairstylist and makeup artist to the stars, Dariel Pulliam, passed away Tuesday morning.

The 26-year-old, just one month shy of 27, had been hospitalized for a few weeks. Details are still forthcoming, but it’s believed that Dariel died from complications involving fluid in his lungs.

The stylist was often seen with his most famous Atlanta-area clients, including Neffe Pugh, Keyshia Coles’ sister and star of BET’s “Frankie & Neffe” reality show.

“I’m hurting" Neffe said. "I’ve been with him from the beginning of his career all the way to the end."

S2S Publisher Jamie Foster Brown said she just spent time with Dariel in February at the Bronner Bros. hair show.

Although his career was just taking off, Dariel had already made a significant impact on fashion and society in Atlanta.

Kandi Burruss of “Real  Housewives of Atlanta” tweeted, “That hurts my heart... I was just thinking about him yesterday! He will be missed by many."

Tionna Smalls of “What Chilli Wants” fame also shared her emotions via Twitter. “My life is distraught. My friend, make up artist, atl hairstylist (what chilli wants 2) Dariel Pulliam (@darielloves) has passed. May he RIP,” she wrote.
His website describes him as “a young man who understands his direction. Humbled by his faith and motivated by his talents.”

S2S Magazine

Hair News Network