The Professional Beauty Association (PBA), owner of the North American Hairstyling Awards (NAHA), is proud to announce the opening of the 2016 entry process. Starting Thursday, Nov. 5, licensed professionals from hair, barber, nails, and makeup from the U.S., Canada and Mexico can enter the prestigious photographic competition. Entries are accepted online only and must be submitted by 11:00pm EST (8:00pm PST) February 11, 2016. "The Professional Beauty Association is proud to bring the North American Hairstyling Awards (NAHA) back to Las Vegas for another year of inspiration. This competition highlights the creativity, caliber and class of our industry. It's a night for celebrating industry talent regardless if you are on stage or not," stated Steve Sleeper, Executive Director for the Professional Beauty Association. "The entry process is open to all licensed hair, barber, nail and makeup professionals. PBA encourages both experienced professionals and up-and-coming industry talent to submit their work." Online Resources for Entering NAHA: PBA has created online tools to help support applicants and to assist them in preparing their award-winning collections. Webinar series: Deconstructing NAHA | a 3-Part Web Series featuring Charlie Price, provides a behind-the-scenes look at the creative process from two-time NAHA Hairstylist of the Year winner,Charlie Price, as he builds a mock NAHA collection from initial concept, to final retouching, to judging.
Part 1 - From Storyboard to Photoshoot
Part 2 - The Collection Comes to Life
Part 3 - Judging the Collection
To register for these webinars please visit: probeauty.org/deconstructingnaha
2016 International Salon and Spa Expo (ISSE) Presentation: Deconstructing NAHA: Charlie Price will bring this series to life on stage at ISSE 2016. Attendees can get inspired by viewing his collection up-close. For ISSE ticket information please visit probeauty.org/tickets/isselb .
Tips and Tricks List: To support industry professionals interested in entering, PBA provides a list of tips for entering the competition, posted at probeauty.org/naha and ongoing on PBA's social channels. A full list of tips can be found at probeauty.org/naha. NAHA 2016 Event The Nail Professional of the Year: Returning for its second year as an official NAHA category. Certified nail technicians are eligible to enter and can show off a multitude of skills such as embellishments, nail art, and salon nails demonstrating the excellence and artistry of the nail industry.
People's Choice Award Category: With over 27,000 votes, the 2015 NAHA People's Choice was met with an overwhelming response. PBA is opening the category to all NAHA 2016 Finalists from all 14 categories again this year. Voting takes place on Facebook in May, 2016 after the NAHA Finalists have been announced. Entry process fees are required at different price structures for PBA Members, Non-Members and Students. PBA Members (Professionals) can enter for $45.00 per category ($35.00 for Student Hairstylist of the Year), and Non-Members (Professionals) can enter for $90.00/per category ($70.00 for Student Hairstylist of the Year). Please visit PBA's website at probeauty.org/naha for more information about the show. Image courtesy of @rgrimes86 Instagram.
You have a personal brand, whether you've defined it or not. While
we know there is more to a person than how he or she looks, in reality,
potential clients, colleagues and other individuals you encounter will
make judgments based on your appearance. Related: The Executive Selection: Tommy Hilfiger
Behavioral
and communication experts affirm that your physical impression is vital
to negotiations and business dealings. It affects whether people like
you, trust you and want to work with you. Your appearance tells your
story.
So, as an entrepreneur, your task is to make your "personal
brand" an extension of your company’s brand, and vice versa, because
you are the outward face of your company. This requires you to take the
same care with your personal brand as you do your company brand. And
personal style, which includes your wardrobe and grooming habits, is a
good place to start.
As the owner of MasonBaronet, I've striven
to cultivate my own personal brand as an extension of my company’s
brand, values and personality. As the face of my agency’s brand at all
times, I act and dress accordingly. Here are some tips that have helped
me throughout this journey, personally.
1. Choose adaptable, flexible classics that send the right message about your company.
Think
about the impression you’re making with your clothing. High-quality,
adaptable and appropriate classics are always in style. For example, my
agency’s brand personality is timeless and sophisticated --not trendy or
flashy. So, I reflect that aesthetic in my outward appearance.
Classics
that work well together in terms of color and style make pulling
together an outfit easy. If your company’s brand allows you to be a
little riskier in your dress, add something fun that stands out.
2. Understand that being a business owner is a 24/7 job.
As
business owners, we are always “on,” and you never know whom you will
meet outside the office who could turn into a new business opportunity.
I
sometimes go directly from my advertising agency job to networking
events, or events with my husband, who is a lawyer. It’s important that I
look appropriate for the occasion at hand while still representing my
brand. I find it helpful to think about everything on my calendar for
the entire day and evening and plan accordingly.
Think about how
your clothing can transition with you as you move throughout your day
-- from business meetings, to volunteer events with your employees, to a
networking happy hour or a corporate dinner with your spouse. Based on
your plans, you can dress a classic outfit up or down with the right
add-on pieces or accessories. Related: Dressing The Part: Five Wardrobe Tips For Business-Buys
3. Consider what’s appropriate for your industry as well as your role in your company.
As
the leader of my agency, I set the tone for how employees are expected
to represent themselves. If I come into the office in yoga clothes,
looking disheveled, my employees will likely follow suit -- which is not
consistent with the brand image we want to project.
So, no
matter how tired or busy I am on any given day, I present myself
according to our brand image. I encourage my employees and all
professionals to pay close attention to the company culture and example
set by senior leaders. Similarly, entrepreneurs should recognize that
the example they set trickles down the entire organization.
4. Prepare your look ahead of time, and organize yourself to make brand consistency easy.
Mornings
are the time to focus on planning your day, not on what to wear. By
planning ahead of time instead of rushing in the morning, you’ll
guarantee a streamlined look and focus your energy on what matters
-- running your business!
Preparation, instead of last-minute
rushing, ensures that your clothing will be freshly laundered and
pressed, and gives you time to think of different outfit pairings that
will fit the day to come. It sounds simple, but the value of planning
ahead can’t be underestimated. Your goal is to look sharp and polished
-- just like your business.
I have found that an
organized, well-designed closet is a great place to start. It allows you
to see your options at a glance and build outfits with ease. I
personally like to organize my closet by similar colors and by the types
of pieces (shirts, dresses, pants, suits, evening, etc.). This system
makes it easy for me to pull together looks, but there is no
one-size-fits-all solution. Organize your closet so it works best for
you, your wardrobe and your lifestyle.
5. If all else fails, tap the expertise of a stylist.
If
you’re having trouble aligning your company’s brand with your personal
style, I recommend utilizing a stylist to help. If you can share with a
stylist a few words that sum up your brand, he or she can easily and
quickly pull together looks that visually represent your brand. Stylists
are also great for pushing you out of your comfort zone while helping
you define your look. Professional stylists can be great consultants to
entrepreneurs needing an extra aesthetic push.
Branding is the sum
of all the touchpoints a person has with your brand, and although
personal appearance is just one piece, it’s an important one.
And
there's more there than just fashion: Details like hair, nails and
accessories also matter for both males and females. All the seemingly
small details add up to create your overall appearance, and reflect on
your brand.
Take a moment to consider how you present yourself,
the story you want your appearance to tell and how that story reflects
on your company’s brand. I sincerely believe that consistent personal
branding positively impacts my daily business interactions and
contributes to my agency’s success. Related: 5 Business Advantages of a Simple Wardrobe
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