Monday, January 24, 2011

The 14th Annual Salon Today 200: Honoring Salon Growth and Best Business Practices

The 14th Annual Salon Today 200: Honoring Salon Growth and Best Business Practices

2011 Salon Today 200
Download the 2011 Salon Today 200 (PDF)
While many industry competitions honor creativity and technical skill, few reward business acumen. For many salon owners, receiving their ST200 congratulations letter was a moment when the industry recognized their business efforts. It was their moment of validation, and we were lucky to gather a few of their reactions:

“We felt elated, affirmed, excited and proud! We have all worked hard to prevent a slumping economy from affecting our business culture, which in turn would affect our client experience. We feel good about our accomplishments to that end, and it is so wonderful to receive recognition from an industry leader like SALON TODAY.”
—Paula Coll, general manager, Zanya Spa Salon in Lambertville, New Jersey

“I had a vision for a salon, and over the past five and a half years I have felt like the little train that said, ‘I think I can, I think I can.’ This recognition validates my dream and rewards the warriors who have joined my team.”
—Barri Allen, owner, A Signature Hollywood Salon in O’Fallon, Illinois

“While I really wanted to run through the salon in Paul Revere fashion shouting, ‘We won, we won!’ instead I closed my eyes for a moment and went on a journey into the past. As the movies played back in my mind, I felt all the people who had touched my life and how happy I am to be in the best industry in the world.”
—Jacque Leonard, Salon Roux in Paso Robles, California

Honoring Best Practices

For many years, the SALON TODAY 200 measured growth, honoring the fastest-growing salons in North America. Growth is a positive reflection on the overall health of a business, and as such, continues as a big force within the ST200. As a result, 100 of the 200 salons profile fast-growing salons. But, last year, we expanded our mission, to more closely examine the best salon management practices that contribute to a strong business. In addition to growth, the 2011 competition profiles 10 salons each in 10 different best practice areas including:

• Compensation & Benefits
• Retention & Referral Programs
• Customer Service
• Recruitment & Training
• Advanced Education
• Marketing
• Environmental Sustainability
• Philanthropy (New for 2011)
• Retail & Merchandising
• Technology

A Recession’s Impact

While as a whole, the ST200 salons continued to exhibit growth throughout 2009, the rate by which gross revenues have grown dramatically slowed as a result of a sluggish economy. From 2008 to 2009, gross revenue grew 10% (to an average of $1.95 million) compared to growth rates of 21%, 20%, 25%, 29% and 30% in the five preceding competitions.

In addition, the price for an average shampoo, cut and style dropped, from $48.75 to $47.45, for the first time since we began measuring it. Profile of a ST200 Salon Collectively, the information from the ST200 honorees gives a snapshot look at the health of salon business during 2008 and 2009. If you took a composite picture of the typical ST200 owner, you would see a salon and spa that …

• Opened its doors in 2001.
• Occupies 4,967 square feet.
• Earned an average of $1,915,071 in gross revenue in 2009.
• Experienced a 10-percent increase in revenues between 2008 and 2009.
• Received roughly a third of their gross revenues from hair coloring services, and a third from hair cutting services.
• Charged an average of $47.45 for a shampoo, cut and style.
• Charged an average of $63.96 for a single-process color.
• Employed an average of 41 employees.
• Spent 47% of their expenditures on labor costs.

Expansion Plans

The majority of the ST200 salons (76%) maintain only one salon location. Not surprising, salons with gross revenues of $2 million or more are significantly more likely to operate multiple salons, but interestingly, salons located in the midwest or the south also are more likely to have secondary locations. Of salons that do have more than one location, on average they operate three to four sites.

The Age Game
Over a third of the applicants (38%) opened their salons between 2000 and 2005, and 2005 was the year listed most frequently for year opening.
The 14th Annual Salon Today 200: Honoring Salon Growth and Best  Business Practices

Size Matters
While a typical ST200 salon occupies an average of almost 5,000 square feet, there are some marked differences per region. Salons in the midwest tend to be larger than those in other regions, with an average of 7,200 square feet, compared to 4,900 in the south, 3,700 in the west and 3,200 in the northeast.

A Look at Gross Revenues
While salons with gross revenues of $2 million or more generate significantly more of their business from skin care, body care services and nail services than other salons, hair color and hair cutting brings in the bulk of the money for all salons.
The 14th Annual Salon Today 200: Honoring Salon Growth and Best Business Practices

Who’s the Boss?
In 2008 and 2009, the ST200 pulled their weight in providing jobs to the US economy. In fact, the average number of employees among the ST200 increased from 35 to 41. Salons grossing more than $2 million have almost four times as many employees at those grossing from $1 to $2 million. Salons in the Midwest have an average of 63 employees, significantly more than the average of 29 in the west.

ST200 Behaviors
As a group, the ST200 exhibit some common behaviors that contribute to their success. For example:

• The great majority of the ST200 (84%) consider themselves to be a salon and day spa.
• Two in five ST200 salons or 39% have hired a salon coach or consultant.
• At 69%, most ST200 belong to one or more industry associations.
• Among the ST200, 71% of owners continue to perform client services. Of the salon owners who work behind the chair, they spend an average of 28 hours a week performing services.

A Geography Lesson
The south topped the charts with the largest percentage (35%) of ST200 salons, followed by the midwest at 27%, the west at 20%, and the northeast at 18%. When you look at the number of ST200 honorees geographically, six states reign supreme: California (8%), followed by Florida (7%), Texas (7%), Ohio (6%), Tennessee (5%) and Illinois (5%). Evaluating the ST200 data by region, reveals some interesting geographical differences. For example:

• Salons in the south experienced a much higher growth rate than salons in the northeast or west.
• On average, salons in the midwest charge the least for a shampoo, cut and style compared to salons in other parts of the country.
• Salons in the west charge significantly more for a single-process color than salons in the northeast.
• Hair cutting services represent a significantly higher percentage of gross revenues for salons in the south than those in the midwest and west.
• For salons in the west, rent/mortgage expenses continue to be a higher percentage of total salon expenditures.

Breaking Down the Costs
The 14th Annual Salon Today 200: Honoring Salon Growth and Best Business Practices

ST200 Criteria
To be eligible for consideration in the ST200 for 2011, salons had to meet the following criteria:
  • Establishment: The salon or spa opened on or before January 1, 2008. Professionalism: The salon is primarily a provider of professional salon or spa services including, but not limited to, one or more of the following: hair care, skin care, body care and spa treatments.
  • Volume: The salon/spa generated annual service and product sales revenues of at least $250,000 per year since 2008.
  • Willingness to Share: The owner completed the applicant information portion of the form, providing statistical information about the business, and completed at least one of the Best Practice sections.
  • Verification: If the applicant competed in the growth category, the owner submitted documentation to verify financials for 2008 and 2009.
Visit Salon Today  for the complete list of Honorees

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Monday, January 17, 2011

2011 Golden Globes~ Scarlett Johansson's Voluminous Updo

Voluminous Updo
At the 2011 Golden Globes Awards in Beverly Hills, Scarlett Johansson's hairstylist Robert Vetica, who works with Moroccanoil, made the very most of her chin-length waves. "Her dress was a subtle enough color that I didn't want to pin all her hair back, but it was too ornate for me to leave it down," he explained. The solution? Curling all her hair in small, ringlet curls before brushing them out and swooping them back. "The curls gave her short hair tons of volume. I held it all back and to the left with a gorgeous vintage barrette," he said. The stylist finished with a blast of shimmery, light hold hairspray.


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Sunday, January 16, 2011

New Blonde

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Kim Kardashian Rocks Cornrows

Kim Kardashian dons cornrows. Photo: MA/

While we're used to seeing Kim Kardashian with big hair and equally big makeup, this best-selling cover girl is now showing us just how good she looks without all of the primping and preening.

Leaving her Los Angeles gym yesterday, the sexy 30-year-old reality TV star turned singer (yes, she has a debut album coming out) was spotted with a more natural look including a head full of cornrows.

The tight braids and lack of makeup are definitely a different style for this Kardashian sister, but after posing nude for the cover of W magazine, maybe she's adopting a "less is more" motto!

It will be interesting to see if the Hollywood diva keeps the cornrows for tonight's New Year's Eve party that she is hosting at Tao in Las Vegas. But one thing's for sure, Kim Kardashian is a woman who looks great au natural!

Inspired by these Bo Derek-esque braids? Watch the video below for tips on creating a simpler braided hairstyle look with your ponytail.

It will be interesting to see if the Hollywood diva keeps the cornrows for tonight's New Year's Eve party that she is hosting at Tao in Las Vegas. But one thing's for sure, Kim Kardashian is a woman who looks great au natural!

Inspired by these Bo Derek-esque braids? Watch the video below for tips on creating a simpler braided hairstyle look with your ponytail.


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Friday, January 14, 2011

Hair by Renowned stylist, educator and NAHA winner Nicholas French

Renowned stylist, educator and NAHA winner Nicholas French recently teamed with SHE hair extensions by So.Cap USA to create a collection of looks that run the gamut—short, long, textured and straight—all with naturally beautiful extensions and wigs. 
 Hair: Nicholas French
Photography: Babak
Make-up: David Maderich
National Creative Director: SHE by So.Cap USA
Wardrobe styling: Montgomery Frazier

Monday, January 10, 2011

BACK 2 NATURAL - for restoring and correcting color in hair pieces and wigs

With over 35 years in the hair and beauty industry Ian Gavet has focused on hair care and hair color, working with many of the worlds major hair companies such as Wella, Clairol, Matrix, Nioxin. These corporations as well as others, seek his insight into developing new products and creating educational information for hairdressers and their clients’ worldwide.
Ian Gavet - Founder


As an artist, educator, haircutter and colorist, Ian has presented his work in Great Britain, Germany, Italy, France, Austria, Denmark, Norway, Sweden, Iceland, Greece, Spain, Australia, New Zealand, Yugoslavia, Canada, Korea and Mexico and the USA. A spokesperson for the hairdressing industry, Ian has appeared on dozens of local and regional talk shows as well as national syndicated talk shows. This cumulative knowledge has allowed Ian to develop his innovative Back 2 Natural product line; the worlds finest when it comes to safe,easy ‘Hair Color Solutions’.

Ian resides in Northern California where he continues to research and develop new and cutting edge products for safe and natural ways to restore and enhance hair color.

If you are looking for ADF Hair, you have reached the correct site.
We have a new name but it is still the same great product!

Sunday, January 9, 2011

It all began in London…JLife Haircare

It all began in London…

When a top celebrity stylist at the top of the tree suddenly saw that hairdressing was more than catwalk styling & magazine photo shoots.
It was so much more than that. It was about people and their lives. Real people living real lives. So he set about changing the way he thought about hair, the way he coloured and cut. It was then he saw that things had become too complicated; styles too ornate for the everyday life of real people. He had discovered the principle of styling for living.

That man was Andrew Jose.

Yet there was more he had to do. He saw that whilst there were professional products in abundance they too had become so complicated, with many additives and claims that couldn’t be met. The ranges had become unmanageable and unknowable for the working stylist to really properly work with.
Then he saw many of the big brands deserting and diverting and the problems that caused the professional and their relationship with their customer.

It was then that JLife was born.

Working with top industry technicians he discovered the secret of Sea Moss and worked specifically on developing a range of products to meet the everyday needs of the stylist. Each one fit for purpose and doing exactly what it claimed. No more, no less.
The coming together of philosophy and product in a range designed with the hairstylist in mind; for customers to use for themselves to keep the look and feel created for them and their lifestyle.

JLife First Seen in USA

There was a man who had worked successfully for one of the biggest names yet he had become tired of the way his customers were being treated.
It was then he discovered JLife and wanted JLife to be available in the USA. A base in Salt Lake City was set up to distribute JLife far and wide.

Discovering JLife

All over America from Georgia to California top independently minded stylists are discovering JLife. It is a small compact range of high performing, great looking, wonderful smelling products, delivering happy customers to hairstylists in the know!! Go to

Let your discovery begin…

JLife Haircare 


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Amira El Zahed Beauty Center

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Friday, January 7, 2011

Joico Runway

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OCEAN LOVER'S: Natural and organic lotion, shea butter, shampoo, conditioner and bath salts.

" Ocean Lover's personal care treasures have been created with love and infused with aroma therapy fragrance. Ocean Lover's is not a product – it's an experience! At Wendy's Healing Botanicals, we have invoked the alchemy of love to blend the purest natural and organic ingredients into Nature's finest healing potions. We put our hearts into it! The result of this is the Ocean Lover's experience.
The way I see it, the purpose of life is to love and the purpose of any business is to serve others.

May love and peace be with you always! "

- Wendy Walker
Wendy’s Healing Botanicals is a manufacturer of personal care products made with natural and organic ingredients.
 Company Overview:
The purpose of Ocean Lover's company is to produce rich and healing lotions, potions and personal care products. You will discover a rainbow of love in every Ocean Lover's product.
To continue to sell a high quality vegan, cruelty free product; and offer jobs to individuals in Central Oregon. Ocean Lover's also wish to use a portion of their after tax profits to help feed the homeless people in their area.
Ocean Lover’s natural and organic lotions, creams, shampoos, conditioners and personal care treasures have been created with love and infused with aroma therapy fragrance. Ocean Lover's is not a product – it's an experience! At Wendy's Healing Botanicals, we have invoked the alchemy of love to blend the purest natural and organic ingredients into Nature's finest healing potions. We put our hearts into it! The result of this is the Ocean Lover's experience.
 Ocean Lover's

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Wednesday, January 5, 2011

Beauty Trends: Spring/Summer 2011

2011 Hair And Make-up Trends Beauty Guide
Derek Lam spring/summer 2011

LOOK forward to a season of colour come spring/summer 2011, as next year's new beauty trends see pastels and eye-popping brights take centre-stage. Meanwhile, gorgeous glowing skin, the perfect red lip and Seventies-inspired big hair also take their turn in the limelight. Navigate the new hair and make-up trends for spring/summer 2011 with ease using our handy beauty guide.


In the guide, you'll discover which looks from autumn/winter 2010 to delete from your repertoire, and the spring/summer 2011 catwalk shows to keep you inspired - and one step ahead in the beauty trend game.


Dip-Dye And Ombre Hair Colour Trend
Nicki Minaj. Photo courtesy of PA Photos

NICKI MINAJ looks set to give Lady Gaga a run for her money. Not least because the Trinidadian hip-hop artist has, like Gaga, joined forces with MAC to create a limited edition MAC lipstick called Pink Friday (£12.50; Beyond the MAC connection, both Minaj and Lady Gaga share a penchant for statement-making fashion and equally eye-catching hair.Both have been spotted sporting this year's bold hair colour trend: the dip-dye look, where just the ends of hair are dyed a significantly different colour to the rest.


While Nicki favours a platinum blonde wig with an ever-evolving array of dip-dyed ends, Gaga teamed her infamous 'meat dress' with lilac roots and pastel blue ends at the MTV Awards. Other, less outlandish, celebrities have been favouring the dip-dye hair trend too - albeit in a more sedate fashion. Alexa Chung and Rachel Bilson have been among those working the subtler take on the trend - ombre colour, where the roots and mid-section of the hair is left dark brown and the ends are given a surfer-girl blonde colouring.
Paris Fashion Week Spring 2011 Beauty Trend: Louis Vuitton
Louis Vuitton spring/summer 2011. Photographed by James Cochrane  
 PARIS Fashion Week went out with a bang with Louis Vuitton and Miu Miu showcasing killer collections on the final day of the shows. It was the same hair and make-up team for both, the ultimate duo of Pat McGrath and Guido Palau, (who had to race from one show to the other on mopeds to beat the Paris traffic). Deep burgundy, glossy lips were in favour for both extravaganzas, with a more stylised version of an up-do at Vuitton. Both shows were something of an excellent microcosm of the forthcoming season in general: much make-up, colour and 'done' hair were back in a major way and in direct contrast to the minimalism we've seen before. What better way to bring in spring/summer than with a colourful breath of fresh air?


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Tuesday, January 4, 2011

Carrie Underwood's New Flip

From Top 10 Party Hairstyles of 2010

Carrie Underwood - The New Flip - Top 10 Party Hairstyles of 2010Carrie Underwood's New Flip

WHAT IT IS A shoulder-length bob that's styled to perfection. An angled side part and a volumized crown create that curvy shape; piecey, curled-under ends add playful movement.

TAKE-HOME TIP Don't have bangs but want to try them for a night? Parting your hair low and on the side—just like Carrie Underwood did here—can have a similar effect. (A blast of hot air will coax stubborn strands to fall a new way.)


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Monday, January 3, 2011

2011 Short Hairstyles

2011 Short hairstyles become very popular. Most women will be able to find one that fits their particular needs. There are tons of short hairstyles with choppy ends, wispy bangs, spiky tops, and many other additions for those not wanting to go too short. Shortcuts and short hairstyles are often very noticeable because of the way the hair is done. However, bangs are a great way to lighten up a short hairstyle and compliment it very well. There are different short hairstyles pictures, maybe you are like.
short curly hairstyles 2011
short curly hairstyles 2011 
Curly hair is completely different from straight hair. Its structure is different and its needs are different. Like short hair styles of any other type, short curly hairstyles make a statement. 2011 Curly hair styles that look wonderful are the natural result of combining those two essential ingredients – the curly haircuts,  and the curly hair care. If you need to achieve your short curly hairstyle through other means, you certainly have plenty of options to choose from.
2011 cute short hairstyles
2011 cute short hairstyles
Excellent way of finding some 2011 cute short hairstyles for women, is in hair magazines. These usually offer many different hairstyles, tips on how to imitate the style, and the best advice for which 2011 cute hairstyles fits different people, based on their face shape among other things. A stylish haircut does not have to be difficult to manage if you choose one that is an easy hairstyles.
medium short hairstyles 2011
medium short hairstyles 2011
Medium short hairstyles offer comfortable hair length that is not too long and not too short. The bob hairstyles is a great sample of a medium haircut that can go shorter or a little longer for several different medium short hairstyles.  There are many considerations to be made when deciding what style to go with for medium short hairstyles . These considerations include: The facial features that you wish to optimize; The overall facial shape that you have; Your general hair type.
2011 very short hairstyles
Very short hairstyles are great for women and girls hairstyles 2011. The face is emphasized with this cut, so you should feel good about your skin and your features if you’re going to try this style. It’s a great option for women who want to project a strong yet feminine image and spend less time managing their hair.


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Sunday, January 2, 2011

Willow Smith Performs 'Whip My Hair' During New Year's Concert

Getty Images for DCP
Willow Smith set a new record on New Year's Eve, being the youngest performer to ever take the stage during 'Dick Clark's New Year's Rockin' Eve.' ABC's live broadcast of the event from New York City's Times Square featured a slew of credible performers, but the pint-sized songstress showcased her skills like that of a veteran.

Willow gracefully took the stage by being lowered down on a mammoth boombox, as she chanted, "I whip my hair back and forth." Before getting into her verses, the 10-year-old two-stepped into a dance routine then grabbed hold of a gold microphone.

Decked out in a camo green ensemble, the newbie performer belted out her lyrics fearlessly. From the looks of it, lip syncing isn't on Willow Smith's agenda for 2011.

Watch Willow Smith's 'Whip My Hair'

AOL Music

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