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Hair News Network
Friday, December 27, 2013
Organic Salon Systems 2014 Education Calendar is Now Available!
Hair News Network
Friday, October 25, 2013
At the Bathroom Sink, Razors Face Off
Men’s grooming products, from
left: a brush from Baxter of California; shaving cream from the Art of
Shaving; Razors, from Dollar Shave Club, Baxter of California, Harry’s
and the Art of Shaving; shave butter from Dollar Shave Club.
The return of facial hair, whether in the form of artful scruff or
hipster beard, has been a major trend in men’s grooming over the last
decade. But it can’t last forever; at least, that is what the founders
of several up-and-coming razor companies hope.
“Guys are embracing the fact that the bathroom is the original man
cave,” said Michael Dubin, 35, a founder of Dollar Shave Club in Venice,
Calif. “It’s where you see yourself naked; you evaluate your progress;
you prepare yourself for battle every day.”
In 2011, when Mr. Dubin and Marc Levine founded their company, a
direct-to-consumer e-commerce site with razors delivered monthly at a
low cost, the industry was dominated by the likes of Gillette and
Schick, “the big boys playing their big-boy game,” Mr. Dubin said.
But “guys don’t like to get ripped off,” he said, referring to drugstore
prices, which he said were excessively inflated.
In March 2012 Dollar Shave Club introduced a subscription service
costing $1, $6 or $9 a month, depending on the razor selected,
advertised with a funny YouTube video that went viral. Today, the company has more than 300,000 members, Mr. Dubin said.
He envisions a wider counter for men’s toiletries, and already offers a
shave butter and moist towelettes that are meant to replace toilet
paper.
“There’s a real opportunity to change men’s behavior in the bathroom,” Mr. Dubin said.
Last March, Harry’s, another subscription razor service with a “Mad Men”
aesthetic (its razors have names like Winston and Truman), began out of
New York, charging about $2 a cartridge, with handles from $10 to $20.
Its founders, Andy Katz-Mayfield and Jeff Raider, want to appeal to a
worldly man who is “modern, sophisticated and considered,” said Mr.
Raider, one of the four founders of Warby Parker, the online eyeglass
company.
“Sure, there’s a market for that super low-cost, Dollar Shave Club guy,”
Mr. Raider said. “But our customer cares about quality and
craftsmanship.”
Mr. Raider has visibly borrowed from his Warby Parker experience. Both
companies make charity donations with each purchase, and both mine
American nostalgia, with elaborate back stories for many of the items
sold on their Web sites.
“Guys really like to know the providence of their product,” Mr. Raider
said. “It gives them confidence that they’re using a product that would
work.”
Jean-Pierre Mastey, who has been in the men’s grooming business since
2000, has seen several companies in the field spark and sputter. As the
creative director of Baxter of California, a 48-year-old grooming
products company, he seems less concerned than curious about his new
competition.
“Their timing is spot on and they’re both doing it right,” said Mr.
Mastey, who bought the company from its founder, Baxter Finley, who was
also his neighbor. Now owned by L’Oréal, the company offers blue steel
straight razors, beard combs and shave creams with zingy peppermint oil.
“There’s acceptance now for going against the grain,” he said. “It took
10 years for guys to be up to that comfort level. Now they’re actively
looking for options.”
Instead of showing up on the shelves at beauty emporiums like Sephora,
Baxter of California products are sold through men’s wear shops like
Saturdays Surf and Freemans Sporting Club. In 2010, the company opened a
barbershop in Los Angeles called Baxter Finley, where the barbers also
test products and provide feedback. Likewise, Harry’s is to open a
barber shop on Tuesday at 64 Macdougal Street (Houston Street) in SoHo
“Once you get men to change, they are much more loyal than the female
customer,” Mr. Mastey said. “They’re not looking for the flavor of the
month or the new active ingredient talked about in InStyle.”
He plans to roll out more Baxter Finley barbershops and expand his product line.
“The shaving market is big and very lucrative,” he said. “It’s a
billion-dollar business with half the world your potential.”
And like a large corporate record label buying a small independent one,
the “big boys” of that business are not letting the trend for heritage
razors pass them by. Procter & Gamble, which owns Gillette and
Braun, bought the Art of Shaving in 2009 and has expanded the brand,
taking it to 122 stores nationwide. It has introduced horn handles
topped with Mach3 razor cartridges, safety razors inspired by Gillette
models from 1901 and straight razors such as one intimidating 5/8-inch
wide handmade blade set in an African grenadille wood handle. Sweeney Todd would have loved it.
The Gillette Mach3 razors certainly enjoy broad brand recognition, said
Kumi Craig, a celebrity groomer for stars like Bradley Cooper and Chris
Pine and the first groomer expert for La Mer.
“Guys like a bit of familiarity, and almost everyone knows the Mach3,”
she said, which puts her in a better position with clients.
Ms. Craig buys her Mach3 cartridges from Amazon.com and clicks them into
a weighty $300 palladium handle she found at MiN New York. She admires
the simple elegance of safety razors, but they are more prone to cut or
nick, which is unacceptable for important events, she said.
In her kit, she also totes a trimmer and a Norelco electric shaver. And
she stocks up on English shaving creams, like those from Taylor of Old
Bond Street.
“These are all luxuries men appreciate, but I don’t know if they’ll actually go out and buy it,” she said.
Instead, Ms. Craig will give these items to her clients as gifts.
“Then you’re not going to give them a cheap subscription razor,” she
said. “Men really do take advice. So you want to give them something
good.”
Friday, April 26, 2013
American Salon Subscription Offer
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Thursday, April 18, 2013
Dubai, UAE, home to first-ever Hello Kitty spa
Savvy Salon: Hello Kitty Beauty Spa
5 Reasons Why We Think It’s Fabulous:
1.) Girls of all ages are celebrated.
The spa offers separate service menus for “Queens” and “Princesses,” using water-based nail polish for a young girl’s Kitty-cure and a custom massage lotion to go along with the woman’s pedicure. Organic products are available for children and adults, with additional product choices for adults. Both mommies and singles are able to indulge and relax in the kid-friendly environment; if a child’s service finishes before her mother’s, the little princess will be led over to the Hello Kitty goodies that are for sale or the Kitty Cafe, which sells baked goods, teas, juices, pink lemonade and, of course, organic Hello Kitty cupcakes.
2.) This one-stop shop provides everything.
Nails, facials, hair and makeup—did we mention the snacks?—are all available under one roof. The Hello Kitty Spa menu includes beauty packages for an all-day, head-to-toe pampering experience, and BFF packages where clients can enjoy being pampered with their bestie. A separate party area is available for groups of little girls, bridal showers and bachelorette parties, and after all that grooming and pampering, clients can indulge their sweet tooth at Kitty Cafe.
3.) The plush, elegant spa design is unique and comfortable.
There’s no mistaking where you are after entering the spa: Hello Kitty’s face peers at you from every wall, shelf and cupcake topping. But the salon doesn’t compromise comfort for branding. Comfy pillows and soft lounges are scattered throughout the space, enveloping clients in a relaxed atmosphere as they enjoy their services. The luxurious interior, with flourishes of pink and red, include vintage-inspired furnishings like the white vanity stations used for hair styling and displaying products, while a large plasma screen overlooks the salon floor. It’s almost as if you’ve fallen down the rabbit hole and into Wonderland—but instead of finding the Cheshire Cat, it’s Hello Kitty’s face that greets you.
4.) The staff is professional.
The stylists and nail technicians have extensive backgrounds with proven track records in their field. They continue to research and practice new styles and techniques in hair, nails and styling throughout the year and give their undivided attention to their clients on a daily basis. The staff also understands the importance of sanitation and cleanliness.
5.) It’s based on Hello Kitty!
Three decades since Hello Kitty made her debut on a small coin purse in Japan, her popularity has multiplied exponentially from Japan to all around the world. This iconic wide-eyed feline has a way of bringing smiles to everyone she encounters, so it seems fitting that she finally has her own place of pampering. “The Hello Kitty Beauty Spa is an innovative extension to the brand which allows a younger audience to experience the luxury and pleasures of a day at the spa within an environment that represents the brand,” says Fatima Sharaf, director of Sharaf Retail.
Year Founded: 2012
Owner: Sanrio License / Sharaf Retail
Website: hellokittybeautyspa.com
Hours: Open daily 10 a.m. – 10 p.m.
Address/Phone: Town Centre Jumeirah, Dubai; +971 4 344 9598.
Best-Selling Service: Manicure
[Images: Hello Kitty Beauty Spa]
Hair News Network
All Hair. All The Time.
Wednesday, April 17, 2013
Get the New Salon Client Data App!
Mission
Company Overview
Hairstylists go high tech with popular new iPhone and iPad application that manages client contacts and helps market to them.
Description
professionals, today launched a new app available on iTunes for professional hairstylists that maintains and manages their client contact information.
General Information
“The
app is so simple and easy to use. It allows you to send marketing
emails to your clients, and will track clients you have not seen in 60
days, I created the app to help stylists drive business success. Salon
Client Data does this by providing a simple and cost-effective way to
track and market to your clients.”
English and Spanish versions are now available.
Hair News Network
All Hair. All The Time.
Friday, April 12, 2013
Thursday, April 11, 2013
LIVE LOVE SPA Industry Event is heading to beautiful MySpa Miami
The Exclusive LIVE LOVE SPA Event!
Our LIVE LOVE SPA Industry Event is heading to beautiful MySpa Miami at the InterContinental Miami, June 3 & 4, 2013!
Spa Industry Professionals! Come spend a half day with us - meet with owners & representatives from top brands, experience new products/treatments, network, and reflect with colleagues from your area. Interested in attending? Visit: www.livelovespa.com/
LIVE LOVE SPA is the premier spa industry event. Spend a half day with us in the following cities this year and see what a difference this experiential format can make to your spa and bottom line. You will slip into your robe and experience some of the latest facial, body, and nail treatments in a tranquil spa setting.
LIVE LOVE SPA strives to educate, promote and connect the spa community by providing the most ideal platform for Spa & Wellness related companies to showcase their products & services that enhances people's lives.
Hair News Network
All Hair. All The Time.
Our LIVE LOVE SPA Industry Event is heading to beautiful MySpa Miami at the InterContinental Miami, June 3 & 4, 2013!
Spa Industry Professionals! Come spend a half day with us - meet with owners & representatives from top brands, experience new products/treatments, network, and reflect with colleagues from your area. Interested in attending? Visit: www.livelovespa.com/
LIVE LOVE SPA is the premier spa industry event. Spend a half day with us in the following cities this year and see what a difference this experiential format can make to your spa and bottom line. You will slip into your robe and experience some of the latest facial, body, and nail treatments in a tranquil spa setting.
LIVE LOVE SPA strives to educate, promote and connect the spa community by providing the most ideal platform for Spa & Wellness related companies to showcase their products & services that enhances people's lives.
Hair News Network
All Hair. All The Time.
Tuesday, April 9, 2013
Celebrate the new IGORA with Schwarzkopf Professional's Be HD Contest
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Are you ready to live life in high definition? Schwarzkopf
Professional is excited to announce the re-launch of its tried-and-true IGORA ROYAL and IGORA VIVIANCE. |
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Watch THIS VIDEO for instructions on how to enter, then click HERE to register for the chance to instantly win all things HD. | |
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| Schwarzkopf Professional USA · 600 Corporate Pointe, Suite 400 · Culver City, CA 90230 | ||
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Hair News Network
All Hair. All The Time.
A special offer from COLORINSIDER - NO AMMONIA
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Seattle, Phoenix - Get certified with Organic Color Systems
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Paul Mitchell Curl the World Party - Premiere Orlando 2013
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