Hairdressers know the holidays can be one of the most profitable
times of the year. Pulling in holiday retail sales dollars can help
salons overcome the dreaded January slump. Here’s our list (we’ve
checked it twice) of things you need to do before December arrives to
make the 2014 holiday season your most successful yet.
1. Set a goal.
Review last year’s sales so you have a benchmark of where you want to
be this season (otherwise you’ll have no idea how to gauge your
success). Make sure to increase your inventory from a 14-day supply to a
21-day supply to guarantee product availability.
2. Train your staff.
They need to have knowledge of the products and be confident selling
special retail promotions and packages. Make sure they’re trained,
ready and on-board with your strategy (Hint: Get them excited by asking
for their input now). This should include front desk staff!
3. Create easy gift packs.
Make gift-giving super easy for clients by either using manufacturer
gift sets or making your own based on your clientele’s needs. You may
need a wider range of products than normal to meet the demands for
everyone on your clients’ shopping lists (ex: body care products, men’s grooming stocking stuffers).
4. Don’t forget about gift cards.
Gift cards
are the perfect way to relieve your client’s present-giving stress and
potentially earn new clients. Make sure this gift suggestion is properly
advertised around the salon or bundled with other gift ideas.
5. Set up beautiful displays.
Attract walk ins with eye-catching—but religiously neutral—displays
that fit with your salon’s branding (Elegant? Edgy? Commercial?
Artistic?). Products should be displayed within reach and at eye-level.
Ask your team for creative display ideas to get them in the festive
spirit.
6. Promote, promote, promote!
Don’t forget about in-salon displays and signage in waiting areas,
the front desk, and washrooms. Also, your website and social media
streams should have information on gift ideas and product promotions.
You may want to organize a fun shopping night event for loyal clients to
help push sales too.
7. Have a plan for leftover holiday retail.
If you have leftover holiday packs and products, break them apart or
repackage with a small discount in January to make a profit while giving
your clients some post-holiday season savings.
Thirty years ago, one hundred hairdressers attended the very first
British Hairdressing Awards, sponsored by Schwarzkopf Professional. This
week saw more than 1,700 hairdressers come together at the glamorous
Grosvenor House hotel to commemorate the 30th anniversary of the
hairdressing Oscars, and to celebrate the winners in the nine regional
and six specialist categories, as well as the ultimate award, HJ’s 2014
British Hairdresser of the Year.
The evening started with a trip down memory lane with a beautiful
retrospective film that highlighted the achievements from the past 30
years.
While HJ’s executive director Jayne Lewis-Orr welcomed everyone to
the Great Room, host for the night comedian and TV personality James
Corden wowed the crowd with his insider jokes and impressions of the
industry.
The night promised to be the most glittering event of the year – and
it didn’t disappoint. Following a delicious three-course meal of smoked
cheese arancini, fillet of Aberdeen Angus beef and lemon crème brulee
the awards were underway. Jamie Stevens, Philip Bell, Bruno Marc
Giamettei and Cos Sakkas were both inducted in to the Hall of Fame,
for three wins each in the Men’s Hairdresser of the Year, Scottish
Hairdresser of the Year, Southern Hairdresser of the Year and London
Hairdresser of the Year categories, respectively.
The X Factor’s Union J were mobbed as they sang a medley of their
hits including new single, You Got It All and a festive rendition of new
track, It’s Beginning to Look a Lot Like Christmas.
Before the coveted British Hairdresser of the Year was presented, the
nominees – Akin Konizi, Angelo Seminara, Darren Ambrose, Errol Douglas,
Gary Hooker and Michael Young, Jamie Stevens, Mark Hayes and Mark
Leeson – showcased a spectacular show of beautiful and creative styling.
Finally it was time to announce the 30th British Hairdresser of the
Year – with Mark Leeson taking home the title. Mark, with his fourth
British nomination, won with his feminine, eye-catching collection in
what is his 30th year in hairdressing.
Clayde Baumann at D&J Ambrose is a finalist for HJ's 2014
Schwarzkopf Professional British Colour Technician of the Year. Here we
share his collection.
Abby Smith at D&J Ambrose is a finalist for HJ's 2014
Schwarzkopf Professional British Colour Technician of the Year. Here we
share her collection in full.
Sue Comery and Alice Spencer at Zullo and Holland in Nottingham
are finalists for HJ's 2014 Schwarzkopf Professional British Colour
Technician of the Year.
Jake Unger at HOB Salons in Camden is a finalist for HJ's
2014 Newcomer Hairdresser of the Year. Here we share his collection in
full for the first time.
Kayleigh Devries at Craig Chapman is a finalist for HJ's
2014 Newcomer Hairdresser of the Year. Here we share her collection in
full for the first time.
Jamie Benny at Rush Hair in London is a finalist for HJ's 2014
Newcomer Hairdresser of the Year. Here we share his collection in full
for the first time.
Scott Jordan at TONI&GUY in London is a finalist for HJ's
2014 Newcomer Hairdresser of the Year. Here we share his collection in
full for the first time.
Simon Khan from TONI&GUY in Solihull is a finalist for HJ's
2014 Men's Hairdresser of the Year. Here we share his collection in full
for the first time.
Martin Crean at Mode in Chipping Campden is a finalist for HJ's
2014 Men's Hairdresser of the Year. Here we share his collection in full
for the first time.
Jamie Stevens at Jamie Stevens Hair is a finalist for HJ's 2014
Men's Hairdresser of the Year. Here we share his collection in full for
the first time.
Indira Schauwecker from TONI&GUY is a finalist for HJ's 2014
Avant Garde Hairdresser of the Year. Here we share her collection in
full for the first time.
Robert Masciave from Metropolis is a finalist for HJ's 2014
Avant Garde Hairdresser of the Year. Here we share his collection in
full for the first time.
Lucie Monbillard from seanhanna is a finalist for HJ's 2014
Avant Garde Hairdresser of the Year. Here we share her collection in
full for the first time.
Skyler McDonald from seanhanna is a finalist for HJ's 2014 Avant
Garde Hairdresser of the Year. Here we share her collection in full for
the first time.
The Michelle Griffin team from Birmingham are finalists for HJ's
2014 Artistic Team of the Year. Here we share their collection in full
for the first time.
The biggest challenge colorists face, when trying to achieve great color results, is bad lighting.
With this technology, you will get amazingly clear, clean light. It
will show you precisely the complex colors of the hair you are working
on and the color you are applying.
You will see accurate color rendition, making it possible to consistently deliver better results for your clients.
If you are a salon professional, these lights are an essential and affordable tool, which enables you to work properly.
Best of all, they are completely affordable and come with a 3-year
warranty, with hassle-free customer service just a phone call away.
The biggest challenge colorists face, when trying to achieve great color results, is bad lighting.
With this technology, you will get amazingly clear, clean light. It
will show you precisely the complex colors of the hair you are working
on and the color you are applying.
You will see accurate color rendition, making it possible to consistently deliver better results for your clients.
If you are a salon professional, these lights are an essential and affordable tool, which enables you to work properly.
Best of all, they are completely affordable and come with a 3-year
warranty, with hassle-free customer service just a phone call away.
Testimonials
“Once you experience Peter Millard’s color accurate lighting you will
think twice before asking an electrician or a contactor to specify your
lights. Peter knows about color and they don’t. It’s just that
simple.”
-Sam Villa, Three-time Winner of Stylist Choice Awards’ Platform Artist and Educator of the Year.
“I am a HUGE fan of the Peter Millard salon lighting. It showcases
perfectly L’Oreal Professionnel’s true to tone color. I will never have
to bring a client out into the sunshine to show them their color again!“
– Jessica Todd, Owner, Jessica Todd Salon.
"We installed Peter Millard's lighting during our renovation with
some apprehension because of the initial cost, but became true believers
when we saw how this lighting had made the salon brighter, livelier and
true to its purpose.
As for the stylists, they see truer color
from their clients. At the shampoo bar there are no more shadows and we
can see the actual color as we are rinsing in the sink. No more, "Let's
take the mirror outside," when we want our clients to see the results of
their hair color service. When clients comment on how good they look
when sitting at the station, it's a testament to how fabulous the
lighting really is.
New England winters are long and most
often grey, but when I enter the salon in the morning on a typical day,
it’s like the sun is shining. Thank you Peter for introducing us to this
fantastic lighting. It’s an indispensable tool for our work as
colorists."
- Alfredo Lamparelli, Owner, Salon Bogar.
What exactly do you get with Peter Millard Salon Lighting?
Color-accurate lighting, endorsed by some of Redken and Pureology’s top colorists and stylists!
You
will get amazingly clear, clean light, which will show you the complex
colors of the hair you are working on—as well as the color you are
applying— with greater detail than ever before. You will get clarity
with bright beautiful light that is free of glare. Your eyes will be
less tired than ever before and you will reduce the tension and fatigue
associated with eye strain caused by poor lighting.
Right now,
most colorists and stylists are working under a type of light that was
never intended for use in color-sensitive environments such as salons.
Fluorescent, incandescent, or halogen technologies all lack the color
accuracy salon professionals need to consistently deliver
professional-grade results.
With Peter Millard Salon Lighting, you will be working under LED
lighting that feels cool and comfortable for you and your clients. LED
lighting uses diodes, and the exact measurement of the color temperature
of the diodes creates the tone of the light itself.
Reduce color re-do's and dissatisfied clients.
Not only will you SEE better color, you will be able to consistently
deliver better results. Your clients be able to see the results you are
delivering clearly and in true light. As Adam Browne, a Redken main
stage performing artist from London put it, “Literally, see your color
the way it was intended to be seen. Luminous, lustrous, real.“
Why is it Color Accurate?
Eight colorists from L’Oreal, working in the Redken Exchange on
clients’ hair, have analyzed the color to arrive at a consensus of what
they consider “clear, true light”. This lighting is not the result of
one colorist’s opinion. It is the result of eight of the top
professionals working in the industry today. And none of them have
received payment to participate or to endorse the lighting. Not one.
The Result of the Testing?
Read the comments of the Colorists and Designers themselves and
of Salon Owners. The most remarkable endorsement of all – at the end of
the tests - The Redken Exchange actually bought the lighting and
installed it over all of the work stations and shampoo bowls in the
Redken Exchange on Fifth Avenue in New York.—a true testament to the
importance and value of Color Accurate Lighting.
Green Eco-friendly lighting to help Save the Planet.
Because LED lighting uses approximately 20% of the power of
incandescent lighting, you will be reducing electrical use by nearly 80%
at the workstations. You will also lower the heating level by up to
80%, which reduces the use of air-conditioning. Cutting your electric
bills significantly. In fact, the savings in electricity will pay for
the bulbs in 2 years.
Warranted for Three Years
Peter Millard Salon Lighting bulbs are guaranteed to last a
minimum of three years, or we replace the bulb at no charge! Just return
it with proof of date of purchase. Even better than that, the average
life of the bulb is normally five to seven years. Just imagine not
changing bulbs for 5 years!
Testimonials
“Once you experience Peter Millard’s color accurate lighting you will
think twice before asking an electrician or a contractor to specify your
lights. Peter knows about color and they don’t. It’s just that
simple.”
-Sam Villa, Three-time Winner of Stylist Choice Awards’ Platform Artist and Educator of the Year.
Creating
your NAHA entry will not only strengthen your skills and boost your
portfolio, it will push you to reach beyond your creative boundaries so
you can stand out from your peers and take home the coveted NAHA trophy.
Whether you are a NAHA veteran or new to the competition, be sure to
watch the 3-Part Web Series, An Insider’s Guide to NAHA, on-demand any
time. Learn how entering NAHA can excel your career, get inside tips
from NAHA judges on what they are looking for and get to know some past
NAHA winners as they guide you through the NAHA experience from planning
to presentation.
As the preeminent photographic beauty competition in North America,
the North American Hairstyling Awards (NAHA) celebrates the artistry and
skill of the professional salon industry.
This year’s 25th Anniversary Celebration included a specialty
opportunity drawing for a chance to win a 2014 Fiat 500A, courtesy of J
Beverly Hills, with proceeds benefiting the PBA Disaster Relief Fund.
Plus, high-energy, artistic presentations by Aveda, jcp salons, Redken
and Allen Ruiz, recipient of the 2013 NAHA Hairstylist of the Year
award, electrified the audience.
As the top achievement for professional hairstylists and makeup
artists, past and present NAHA entrants, finalists and winners continue
to push the boundaries of trend-setting style. NAHA 2014?s top honor,
Hairstylist of the Year, was presented to Alain Pereque from Saco Salon
Drummond in Montreal, Quebec. This is Pereque’s first NAHA Hairstylist
of the Year honor. He also won Contemporary Classic in 2010 and was the
Master Hairstylist of the Year in 2008.
After the ceremony finalists, winners, and attendees celebrated the
success and excitement of the night with an open bar courtesy of PBA at
the official NAHA After Party. With 3,000 attendees and thousands more
watching the live broadcast by Modern Salon, NAHA 2014 was the pinnacle
of PBA Beauty Week.
Since its humble beginnings in 1989, NAHA finalists and industry
elite have brought this iconic photographic beauty competition to new
heights year after year. NAHA continues to recognize the beauty
industry’s most talented artists and advance the careers of stylists
around the world.
NAHA LOOK BOOK!
View a collection of NAHA images from the industry's most talented
artists from the past 25 years. Own your own copy of the Limited Edition
NAHA Look Book! PRICES:
$7.99 (digital)
$39.99 (print)
2015 Event Details
Join the Professional Beauty Association for a night of celebrating
the industry’s leading talent. The star-studded awards ceremony will
feature artistic presentations from the biggest brands and names in the
industry, special celebrity guests, the hottest trends on the runway and
endless amounts of inspiration!
Save the date for our 2015 celebration
When: July 12, 2015
Where: Mandalay Bay Resort & Casino | Las Vegas, Nevada
Ticket sales open spring 2015. Check back for details!
On social media? Get the latest scoop on everything NAHA using #NAHA201
NAHA
is part of PBA Beauty Week, North America's largest, most inclusive
beauty event, offering unlimited networking, education, and professional
growth opportunities to all sectors of the beauty industry. PBA Beauty
Week is produced by the Professional Beauty Association (PBA) and hosted
by Cosmoprof North America.
7. Have a plan for leftover holiday retail.
NAHA
is part of PBA Beauty Week, North America's largest, most inclusive
beauty event, offering unlimited networking, education, and professional
growth opportunities to all sectors of the beauty industry. PBA Beauty
Week is produced by the Professional Beauty Association (PBA) and hosted
by Cosmoprof North America.