Sunday, April 20, 2014

New Natural Shampoos

Tony Cenicola/The New York Times and Thomson-DiPalma
Big-time hairdressers like Frédéric Fekkai and John Frieda have long been in the shampoo business, but some smaller operations are now diving into the bubbles, emphasizing natural ingredients. Below, three indie labels of note. 

Cool It Down
Original & Mineral, an Australian brand that uses exotic-sounding ingredients like Tasmanian sea kelp, has a new silver shampoo intended to fight brassy tones in bleached hair for a Hitchcock-heroine effect. The sulfate- and paraben-free formula is called Conquer Blonde. ($34.95 for 8.4 ounces at

Fruit the Frizz
A family-run operation, Giovanni, an early advocate of naturals and organics for haircare, has become a health-food store favorite. Among its latest offerings: 2Chic Ultra Volume shampoo and conditioner with tangerine butter and papaya extract. ($8.99 each for 8.5 ounces at Target and Whole Foods)

Garden Fresh
Bryan Thomson-DiPalma, a colorist, has infused a new line with organic botanicals. Loaded with essential oils, aloe, calendula and oatmeal protein, his Geranium Shampoo ($23 for 8 ounces) and Lavender Conditioner ($20 for 8 ounces) are especially made for dry strands. There’s also an Orange Blossom collection for children. (

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