The Professional Beauty Association (PBA), owner of the North American Hairstyling Awards (NAHA), is proud to announce the opening of the 2016 entry process. Starting Thursday, Nov. 5, licensed professionals from hair, barber, nails, and makeup from the U.S., Canada and Mexico can enter the prestigious photographic competition. Entries are accepted online only and must be submitted by 11:00pm EST (8:00pm PST) February 11, 2016. "The Professional Beauty Association is proud to bring the North American Hairstyling Awards (NAHA) back to Las Vegas for another year of inspiration. This competition highlights the creativity, caliber and class of our industry. It's a night for celebrating industry talent regardless if you are on stage or not," stated Steve Sleeper, Executive Director for the Professional Beauty Association. "The entry process is open to all licensed hair, barber, nail and makeup professionals. PBA encourages both experienced professionals and up-and-coming industry talent to submit their work." Online Resources for Entering NAHA: PBA has created online tools to help support applicants and to assist them in preparing their award-winning collections. Webinar series: Deconstructing NAHA | a 3-Part Web Series featuring Charlie Price, provides a behind-the-scenes look at the creative process from two-time NAHA Hairstylist of the Year winner,Charlie Price, as he builds a mock NAHA collection from initial concept, to final retouching, to judging.
Part 1 - From Storyboard to Photoshoot
Part 2 - The Collection Comes to Life
Part 3 - Judging the Collection
To register for these webinars please visit: probeauty.org/deconstructingnaha
2016 International Salon and Spa Expo (ISSE) Presentation: Deconstructing NAHA: Charlie Price will bring this series to life on stage at ISSE 2016. Attendees can get inspired by viewing his collection up-close. For ISSE ticket information please visit probeauty.org/tickets/isselb .
Tips and Tricks List: To support industry professionals interested in entering, PBA provides a list of tips for entering the competition, posted at probeauty.org/naha and ongoing on PBA's social channels. A full list of tips can be found at probeauty.org/naha. NAHA 2016 Event The Nail Professional of the Year: Returning for its second year as an official NAHA category. Certified nail technicians are eligible to enter and can show off a multitude of skills such as embellishments, nail art, and salon nails demonstrating the excellence and artistry of the nail industry.
People's Choice Award Category: With over 27,000 votes, the 2015 NAHA People's Choice was met with an overwhelming response. PBA is opening the category to all NAHA 2016 Finalists from all 14 categories again this year. Voting takes place on Facebook in May, 2016 after the NAHA Finalists have been announced. Entry process fees are required at different price structures for PBA Members, Non-Members and Students. PBA Members (Professionals) can enter for $45.00 per category ($35.00 for Student Hairstylist of the Year), and Non-Members (Professionals) can enter for $90.00/per category ($70.00 for Student Hairstylist of the Year). Please visit PBA's website at probeauty.org/naha for more information about the show. Image courtesy of @rgrimes86 Instagram.
You have a personal brand, whether you've defined it or not. While
we know there is more to a person than how he or she looks, in reality,
potential clients, colleagues and other individuals you encounter will
make judgments based on your appearance. Related: The Executive Selection: Tommy Hilfiger
Behavioral
and communication experts affirm that your physical impression is vital
to negotiations and business dealings. It affects whether people like
you, trust you and want to work with you. Your appearance tells your
story.
So, as an entrepreneur, your task is to make your "personal
brand" an extension of your company’s brand, and vice versa, because
you are the outward face of your company. This requires you to take the
same care with your personal brand as you do your company brand. And
personal style, which includes your wardrobe and grooming habits, is a
good place to start.
As the owner of MasonBaronet, I've striven
to cultivate my own personal brand as an extension of my company’s
brand, values and personality. As the face of my agency’s brand at all
times, I act and dress accordingly. Here are some tips that have helped
me throughout this journey, personally.
1. Choose adaptable, flexible classics that send the right message about your company.
Think
about the impression you’re making with your clothing. High-quality,
adaptable and appropriate classics are always in style. For example, my
agency’s brand personality is timeless and sophisticated --not trendy or
flashy. So, I reflect that aesthetic in my outward appearance.
Classics
that work well together in terms of color and style make pulling
together an outfit easy. If your company’s brand allows you to be a
little riskier in your dress, add something fun that stands out.
2. Understand that being a business owner is a 24/7 job.
As
business owners, we are always “on,” and you never know whom you will
meet outside the office who could turn into a new business opportunity.
I
sometimes go directly from my advertising agency job to networking
events, or events with my husband, who is a lawyer. It’s important that I
look appropriate for the occasion at hand while still representing my
brand. I find it helpful to think about everything on my calendar for
the entire day and evening and plan accordingly.
Think about how
your clothing can transition with you as you move throughout your day
-- from business meetings, to volunteer events with your employees, to a
networking happy hour or a corporate dinner with your spouse. Based on
your plans, you can dress a classic outfit up or down with the right
add-on pieces or accessories. Related: Dressing The Part: Five Wardrobe Tips For Business-Buys
3. Consider what’s appropriate for your industry as well as your role in your company.
As
the leader of my agency, I set the tone for how employees are expected
to represent themselves. If I come into the office in yoga clothes,
looking disheveled, my employees will likely follow suit -- which is not
consistent with the brand image we want to project.
So, no
matter how tired or busy I am on any given day, I present myself
according to our brand image. I encourage my employees and all
professionals to pay close attention to the company culture and example
set by senior leaders. Similarly, entrepreneurs should recognize that
the example they set trickles down the entire organization.
4. Prepare your look ahead of time, and organize yourself to make brand consistency easy.
Mornings
are the time to focus on planning your day, not on what to wear. By
planning ahead of time instead of rushing in the morning, you’ll
guarantee a streamlined look and focus your energy on what matters
-- running your business!
Preparation, instead of last-minute
rushing, ensures that your clothing will be freshly laundered and
pressed, and gives you time to think of different outfit pairings that
will fit the day to come. It sounds simple, but the value of planning
ahead can’t be underestimated. Your goal is to look sharp and polished
-- just like your business.
I have found that an
organized, well-designed closet is a great place to start. It allows you
to see your options at a glance and build outfits with ease. I
personally like to organize my closet by similar colors and by the types
of pieces (shirts, dresses, pants, suits, evening, etc.). This system
makes it easy for me to pull together looks, but there is no
one-size-fits-all solution. Organize your closet so it works best for
you, your wardrobe and your lifestyle.
5. If all else fails, tap the expertise of a stylist.
If
you’re having trouble aligning your company’s brand with your personal
style, I recommend utilizing a stylist to help. If you can share with a
stylist a few words that sum up your brand, he or she can easily and
quickly pull together looks that visually represent your brand. Stylists
are also great for pushing you out of your comfort zone while helping
you define your look. Professional stylists can be great consultants to
entrepreneurs needing an extra aesthetic push.
Branding is the sum
of all the touchpoints a person has with your brand, and although
personal appearance is just one piece, it’s an important one.
And
there's more there than just fashion: Details like hair, nails and
accessories also matter for both males and females. All the seemingly
small details add up to create your overall appearance, and reflect on
your brand.
Take a moment to consider how you present yourself,
the story you want your appearance to tell and how that story reflects
on your company’s brand. I sincerely believe that consistent personal
branding positively impacts my daily business interactions and
contributes to my agency’s success. Related: 5 Business Advantages of a Simple Wardrobe
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Weddings are big business, and those that are successful
rely on a solid checklist of organized procedures, techniques and
resources to deliver brides a stress free experience and beautiful hair.
Geneva Cowen, Artist Director for Sam Villa, shares her checklist.
“Since
weddings are such personal events, the best advertising is word of
mouth. Once you have a couple brides say they loved their hair and had a
great experience with you, word travels fast…and to reach that point,
you need a checklist,” says Cowen.
Aside from
the obvious factors that go into to meeting a bride’s expectations, like
seeing a picture of the dress, learning about the esthetic of the
wedding, how the bride wants her hair, veil/no veil, etc., there is a
strategic side that is imperative for stylists to master in order to
excel in bridal services.
Bridal Check List
Does
the bride require you to be on location or is she having services at
your salon? Discuss all travel fees and expenses to clarify
expectations.
How many bridesmaids are going to require looks? Do you need an assistant to be able to accomplish the task?
What
time is the wedding and are pictures being taken before or after the
wedding? Give yourself a 30-minute buffer to ensure there is no rush.
Will
there be other talent, makeup artists or stylists who will be a part of
the process? Ask for all contact information so you can coordinate the
time needed to complete the looks.
Does the bride want a style change after the ceremony? If so, include this look in your trial run and charge accordingly.
Are your services required for the entire event? Make sure you have a clear understanding of your time requirements.
Time yourself when doing a trial run to be able to schedule properly on the big day.
Take pictures of your trial to have a record and make notes on anything you would do differently on the day of the wedding.
Create a contract that outlines expectations and fees to be signed at the time of the consultation.
Choose product and tools wisely to build a strong foundation for the look and to hold it in place. The Sam Villa Textur professional texturizing iron
is great for expanding the cuticle to hold updos, curls and braids, and
Redken control addict 28 is a great anti-humidly hairspray to finish
with to keep styles in place.
Since crossing over into the dark side of puberty, one of the first
moves I have consistently made each time I experienced a breakup or
similar life-altering event was to change the appearance of my hair,
oftentimes drastically. It was almost as though the act of changing it
was a rite of passage into my new phase of life. I find, as women, the
appearance of our hair is an emotional part of our lives.
Hair Is A Big Deal
My
hair has always been one of my most beloved and expressive creative
outlets, though the motivation to experiment with it is not exclusively
driven by vanity and superficial indulgences alone. As women, the
appearance of our hair is often a direct reflection of our emotional
state. You can gain a great deal of insight about a female and what is
going on in her life by observing the state and appearance of her hair.
Recently I complimented a girl on her purple and lavender ombre hair,
telling her it reminded me of "grape jelly with a swirl of cream". She
told me she dyed her hair to match her aura. It made me smile, for I
understood entirely.
When
a woman finds an attentive stylist who is capable of bringing her most
ambitious hair visions to life, it is almost as big of a deal as finding
her soul mate. Most women are capable of being transformed from
looking as though they haven't showered in days to a top model, from a
soccer mom to a trophy wife or 'basic' to bombshell after two hours in
the right stylist's chair.
Once Upon A Hair Dream
As
big of a deal as hair is, I'm rarely committed to a certain "look" for
long. I often find myself gravitating back to the dark side after every
change, however I always grow restless and bored yet again. As important
of a role as hair color removers have in terms of allowing one to
change their hair color often, they are only able to take you so far. I
am always hunting for anything to further nurture and promote my lack of
hair color commitment. Therefore, when I encountered the wonder of
Olaplex, my heart nearly stopped for a moment.
When my stylist
posted a "before and after" picture showcasing the transformative
results from his first attempt at using the product, I immediately stood
at attention and was nearly saluting. Within 24 hours, I had an
appointment booked, along with a world of knowledge. I scoured the
internet for an entire day in an attempt to absorb as much information
about the service as I possibly could.
The Hair 'Mission Impossible' Made Possible?
As many of my faithful readers on The Daily Doll
are already aware, I carefully research product and methods prior to
recommending them. I am not interested in simply discussing another
person's experience with a product, discussing reviews I've read about a
product or solely documenting my experiences alone. I enjoy being the
investigator, the guinea pig and the reporter synergistically.
While conducting research online, I read the following claims:
"Olaplex multiplies and perfects the bonds of the hair..."
"Stylists, tell your clients that gone are the days of worrying about hair breakage!"
"Olaplex is a game-changer..."
"Add Olaplex to your bleaching mixture, and never break hair again!" What if there are no longer limitations to what can be done to hair in one day, I thought. What if this product becomes the most magnificent enabler of my hair exploration addiction to date?
I was so excited, I was nearly sweating.
Upon
arriving to an appointment with my stylist, I wasn't anticipating a
miracle. I embarked on the venture with the understanding that Rome was
not built in a day. I had no desire to go to the extremes of being
blonde again, but knew I desired to be lighter. My hair was black at the
time and although I love dark hair, I was bored yet again. The problem
was, though, underneath those layers of black dye were also layers of
bleach. Like I said, I'm not exactly the most loyal 'girlfriend' to my
hair experiments. In terms of hair color, I've begun to wonder if I'm
capable of monogamy at all.
Chase Taylor, my exceptional stylist,
bleached 60 to 70 percent of my hair, with Olaplex incorporated into
the bleach mixture. The end result was a soft, shiny mane of hair,
approximately three levels lighter, with absolutely zero trace of any
further breakage. I was elated. My feet were still planted firmly on the
ground, yet my head was in hair Heaven.
So, With Olaplex, What Can You Expect?
It May Blow Your Mind, But First Manage Your 'Olaplexations'
In
my unprofessional yet thoroughly informed, always skeptical and
slightly neurotic opinion, below are six tips I suggest you keep in mind
if you find yourself interested in an Olaplex service:
Select
a stylist who knows what he/she is doing. This is a phenomenal product,
but must be in the right hands for optimal results.
If
your hair is already damaged/overprocessed and you wish to bleach, ask
your stylist about treating your hair with Olaplex first. From what I
have read on several stylist forums, adding Olaplex to a bleach mixture
alone may not be sufficient.
Don't be unrealistic.
You can certainly push the limit and go lighter in a shorter time
period than ever before, however your hair still has the potential to
break.
If you are bleaching, expect to be at the
salon for a longer period of time than you have prior. Adding Olaplex to
a bleach mixture will slow the processing time, however the peace of
mind and results are worth it. Be patient.
Understand
that this product is still new, and stylists are continuing to
experiment with it as well as find new methods for using it. This is
presently the most "buzzed about" product among stylists, yet many
stylists have not had the opportunity to try it!
Your
stylist will give you a product to take home with you and apply to your
hair once per week. Use it. If your hair is damaged, apply two layers
as directed. It works, and is a key component in the process of
achieving optimal results.
Here is to Olaplex assisting you in making your wildest, most ambitious hair dreams come true, too.
She did it! Actress and Dancing with the Stars judge Julianne Hough
revealed her new unicorn-inspired, powdery pink look via Instagram,
giving credit where credit is due: to her trusted stylist and friend Riawna Capri (@riawnacapri) of Nine Zero One Salon in West Hollywood, California
Pravana stylist Jamie Muniz shares the below step-by-step using the highly pigmented ChromaSilk Vivids creative hair color to achieve the same result.
Get the look: Powdery Pink
STEP 1: Pre-lighten hair to a level 10 using Pure Light Power Lightener and preferred choice of developer.
STEP 2: Shampoo the hair and dry completely.
STEP 3: Apply ChromaSilk VIVIDS Pink to hair.
STEP 4: Process between 20 and 30 minutes at room temperature.
STEP 5: Rinse with cool water.
STEP 6: Shampoo lightly and condition to seal color with VIVIDS Color Protect after care products.
We
all know Mother’s Day is coming and, as with all commercially based,
celebratory holidays, your salon should be reaping the benefits. With
the day taking place in just under two weeks, on the 10th of May,
there’s still time to implement some premier promotions to help your
salon capitalise.
Unsure of how to utilise the day to your advantage? See our top 5 tips in making Mother’s Day a marketing gold mine.
1. Partner With Businesses That Cater To Men
Mother’s
day is the one time of year where it pays to cater to a male market,
advertising to fathers and sons looking for a gift for the women in
their lives.
Partner with businesses that traditionally cater to
men, showcasing your mother’s day specials in restaurants, gyms, barber
shops and other businesses with male patrons. You can repay the favour
on September 6th (Father’s Day, if that wasn’t clear).
2. Offer Salon Bouquets and Gift Baskets
Make
up your own salon bouquets to give in lieu of flowers, or go with the
always tried and tested gift basket. Retail products, gift cards and
other salon treats, designed in a particularly eye-catching way, can be
both a special and practical gift idea. Create bouquets for different
hair necessities and types for the ultimate covetable gift.
3. Market a Mother Daughter Experience
Offer
a pampering package for two, allowing your clients to give their
mothers the gift of quality time – and your services. Have a range of
different services on the menu, incorporating beauty and spa treatments
when possible, and treat both mother and daughter to a day of luxury.
4. Include The Extras
Specialised
mother’s day gift bags, wrapping paper, greeting cards and other fun
extras could be an additional incentive in purchasing your products and
services as a Mother’s Day gift. Offer these extras with purchase or
make them available to buy at the register.
5. Share on Social Media
Having
your specials front and centre in the salon is one thing, but promoting
them heavily on social media allows you to access clients and
potential-clients who won’t necessarily be in salon in the next week and
a half. Promote your specials, bouquets, retail options and special
packages online and on all your social media channels for maximum
impact.
With all your Mother’s Day Specials, promotion and access
is key. Window displays, gifts at the counter and signs at the chair
itself will show off just how much you have on offer – be it specials,
retail packages or discounts to mark the day.
Don’t let this marketing opportunity pass you by, and to all the mothers out there – happy Mother’s day!
The Shed Hair and Beauty in Manningtree, Essex proves that salons come in all shapes and sizes – even in the form of ‘a big orange shed’!
It took just two weeks to turn the humble back garden business into a glitzy, chandelier-strewn salon; a space that owner Jessica Wilson is rightfully extremely proud of.
She explains: “A big orange shed came with my house and I could instantly see its potential as a workspace. I tarted it up to the best of my decorating abilities in order to just work by myself and do a bit of hair from home.”
Although it was doing the job, Jessica had bigger plans for the Shed and in August 2014 she began planning its overhaul.
“I paid lots of trips to hotels, cafes and other salons to gather inspiration,” she says. “I liked the feel of my favourite clothes shop, All Saints, with a stripped-back, uncluttered, grown-up look.
Inspiration came from the most unusual places – cute coffee shops in Yorkshire and even the cinema. The seating in there was exactly what I wanted as a waiting area and was perfect as a space-saving solution.”
Although space was at a premium, the redesign also allowed Jessica to include a beauty room at the front after moving an interior wall. “The biggest task was to make sure that every inch of the salon was used well,” she says. “Glynne from Detail Design Studio drew out option after option on auto CAD, so we could really test the space prior to any work starting.”
The salon closed its doors for two weeks while the transformation took place, before Jessica could throw open the doors to her own small slice of hairdressing heaven in her back garden.
A smoky grey crystal chandelier – her favourite piece – is a show-stopper, while grey-brown paint, antique mirror-effect wallpaper and a mirrored sliding door to the beauty room open up the space and create a light, spacious feel. A reclaimed oak beam takes place down one wall, adding a subtle sparkle thanks to silver solder melted into the cracks.
Name: The Shed Hair and Beauty Address: 14 Munnings Way, Lawford, Manningtree, Essex
Owner: Jessica Wilson
How long have you been in the premises? Six years
Number of staff: 2
Number of styling stations:2
Budget: £12,000
Design by: Detail Design Studio
What was the most expensive part of the refit/refurb? Insulation and plastering.
What was the best buy? Reclaimed cinema seats and the oak beam
About
18 people gathered in a semicircle inside Drybar’s new location in the
meatpacking district of Manhattan. It was mid-December, and in the
previous weeks they had been trained in the fine art of giving the
greatest possible blow-dry. They knew how to create the beachy rumpled
look of the Mai Tai blowout and the sharp, pointy, uptightness of the
Straight Up; they knew how to make you look like an extra from “Steel
Magnolias” with the Southern Comfort. They could twist your hair into an
Uptini, if that was your need on a particular day. They knew how to
turn around the salon chair with a flourish so that the customer, who up
to this point had been too mesmerized by watching “The Devil Wears
Prada” on a big-screen TV to notice what was being done, could see her
hair, shiny and smooth, in the mirror on the wall behind her.
As
Drybar’s founder, Alli Webb, sitting atop the bar to greet these new
employees, likes to say: “We’re not selling blowouts. We’re selling
happiness and confidence.”
Alli Webb, the founder of Drybar, with the company’s signature yellow blow-dryer.Credit
Sam Hodgson for The New York Times
The
next day, this new Drybar would open. All the appointments — 200
blowouts — had been booked for days. This was Drybar’s 39th store. It
would open its 40th within just a month, on the Upper West Side. A
blowout is a diabolically ingenious product: it can be undone and
destroyed simply by adding drops of water. The top three blow-dry chains
— Drybar, Blo and DreamDry — have more than 100 locations in the United
States so far. As recently as 2007, there was not even one. The feeling
of “happiness and confidence” that comes with smooth hair is real, but
it creates its own self-perpetuating need.
Ms.
Webb didn’t invent the modern blowout, but Drybar is the largest chain
in the United States. Its growth suggests something of a holy war on
frizz, one neighborhood at a time.
Ms.
Webb, who is 40, came to Manhattan from Irvine, Calif., where the
company is based. She attends all of the store openings, to meet the new
stylists, tell the origin story of the company and relate to them how
badly she wants Drybar to keep its mom-and-pop feel. She sat
cross-legged on the bar — that’s the counter where women sit to have
their hair blown dry; everything in Drybar, from the coaster gift
certificates to the Happy Hour shampoo is real bar-themed — and began by
asking the new stylists what they would have been in another life. One
woman, who would have been a “celebrity stylist and/or a ballerina,”
came to Drybar because she had worked at a salon that forced its workers
to wear khaki pants and white button-downs and where stylists weren’t
permitted to talk to one another on the floor. At Drybar, you can talk
to your co-workers, and you can wear anything, as long as it’s black or
white or yellow or denim.
In
just five years, Ms. Webb’s business has grown to a $50 million-a-year
enterprise. (That was in 2014; the company says it is on track to
generate $70 million in revenue in 2015.) This was not what she imagined
growing up in South Florida. Back then, a young Ms. Webb (nee Landau),
was forced to contend daily with her hair, which was wavy, and in humid
Florida, very frizzy. She says her poor mother deployed all her upper
body strength to blow it dry for her, running a brush and hair dryer
simultaneously from crown to end, crown to end, but her mother didn’t
excel at this. She left what Ms. Webb calls “ridges” near the crown of
her head. “How could you, Mom?” Ms. Webb would ask, she remembered with a
laugh.
Ms.
Webb meandered a bit after high school. She dropped out of Florida
State University after a year, and then worked with her brother for a
while in retailing. She enrolled in a beauty school in Boca Raton and,
after she graduated, worked for great hairstylists, like John Sahag, a pioneer in dry cutting, which is what it sounds like. “That was like blow-drying boot camp,” Ms. Webb said.
After
trying public relations for a while, she married Cameron Webb, and they
moved to Santa Monica, Calif., where he became a creative director at
Secret Weapon and she says she was happy as a stay-at-home mother. But
eventually Ms. Webb itched to leave the house. She started a mobile
blow-drying business, posting an ad to her local mothers listserv,
naming her price at $40. She was flooded with emails. Mr. Webb made her a
website.
Soon,
she was busy — overbooked, in fact. Customers were hooked. The
experience was far different from a badly lit Supercuts with children on
booster seats screaming through haircuts. And it was cheaper than
salons that charged $65 to $85.
The
idea started percolating. She went to her brother Michael Landau, who
ran a commercial real estate company, and asked for a loan for a
bricks-and-mortar shop in Brentwood, where most of her clients already
were.
Ms. Webb at age 14. When she was growing up in South Florida, humidity was the enemy.
Mr. Landau, who is bald, was skeptical.
“I
explained to him that there’s girls like me, who have curly hair, who
have been figuring out this their whole life,” Ms. Webb said.
“Basically, I was like, I think if the price is right, I think women
will do this much more regularly.”
The
Webbs put their $50,000 in savings into it. Mr. Landau put in $250,000.
They teamed with Josh Heitler, an architect who was helping Mr. Landau
with a hotel opening, for a “French, shabby chic” look. Mr. Webb took
care of all the creative directing: typefaces, the buttercup yellow on
gray background for all printed materials, the coasters.
Ms.
Webb focused on the experience. She didn’t want clients looking into a
mirror, because “you only need a mirror for cutting.” Otherwise, the
mirror is just a way to feel bad when your hair is wet or pinned up in
an awkward way for the duration of the blow-dry. “I knew the spin would
be the thing,” Ms. Webb said.
She
wanted everyone to be offered a drink, be it water or Champagne. She
wanted the client to be pampered. And she wanted televisions, big
screens right in the line of sight of the client, playing
estrogen-soaked fare like “The Notebook,” with subtitles to counter the
roar of the dryers. And then there was the actual blowout: Start from
the front hairline, since the front is the first thing people see. About
a week before the first shop opened in February 2010, a DailyCandy
article about Drybar turned the trickle of appointments into a flood.
That first day, she arrived at her new shop and called Mr. Webb and Mr.
Landau, who were not yet there. She cried into the phone: “You’ll never
believe what’s happening here.” The place was full, and the bookings
were coming in quickly. The store was a hit.
That
year, they opened three more stores in California, before expanding the
next year to Texas, Arizona, New York and Georgia, and later to
Washington, D.C., and on and on.
Drybar
now has 3,000 employees. There is a line of styling products, hot tools
and brushes, sold in the Drybar shops and at Sephora. The company has
about 50 investors, many of whom began as clients, like the actress Rose
McGowan, and Alexander von Furstenberg, who got in touch about
investing after he picked up his teenage daughter from a Drybar shop
where she was getting a blowout. “I was like, wow, this place is so well
run, just the execution, you know, everything,” Mr. von Furstenberg
said.
Mr.
Landau, the skeptic, said that initially he had just wanted to support
his sister and “would have been thrilled to get the initial investment
back.” But he left his company to work with Drybar full time soon after
the first shop opened. He is now chairman of the board, with John
Heffner, previously of O.P.I., the nail polish company, replacing him as
C.E.O. Ms. Webb’s whim had become a full-fledged business.
Drybar’s
next move will be a return to its mobile roots. In May, Drybar will
release an app called Dry on the Fly: A satellite will locate you and a
Drybar-trained stylist will show up and give you a blowout for $75. The
company plans to open 12 to 15 new shops this year: Locations in Houston
and Beverly Hills just opened. The expansion to Toronto, and to foggy,
frizzy London, will follow. On rainy days, Drybar provides customers
with a free umbrella. “The writing was so on the wall my whole life,”
Ms. Webb said. “It just took me a long time to figure it out. Because
when you look back, oh my God, I’ve always been obsessed with hair.”
“I walked out of this class and into a job in television,” Amber Wilson
Take a Master Class or 2-Day Workshop
at On Set Motion Picture Hair Academy and increase your chances by
ten-fold of walking into a top job in film, television or fashion.
Presented by one of the industries master hair designers, Susan Lipson
brings her “hands on” approach to practical training for professionals
and beginners alike. Over the past ten years, On Set has trained many of
the top hairdressers working in film and television today, our graduate
students have gone on to work on such notable projects as Charlie’s
Angels, Van Helsing, American Idol and many more. You can expect to
leave our Master Class with new skills and inside industry techniques
that will ignite your career with creativity and get you on the fast
track to success.
Traffic? Telemarketers? Those who just cannot tell the difference between ‘your’ and ‘you’re’?
In the salon business the most prevalent answer is the no-show.
The
hair salon no-show is our very own industry specific pet peeve, a
common annoyance that unites us all. No matter how many times it
happens, no matter if it’s an accident or intentional, a client allowing
their precious salon spot to go to waste somehow always manages to ruin
your day.
Here’s 5 ways to put that pet peeve behind you.
1. Send a Reminder
We
like to believe the very best of our clients, meaning we assume they
mostly don’t intend to waste our time by not showing up, they just
simply forget. The easy fix it is to start reminding them.
And
because you don’t have the ability to employ a full-time staff member to
manually remind your clients, technology can do it for you. Timely’s Automated SMS and Email service
is shown to reduce no-shows by up to 50%. Salons can specify when the
reminders are sent and customise the template to suit their business.
Employees are also sent immediate notifications with new bookings,
changes and cancellations.
Basically everyone is on the same page (and, most importantly, at their appointment).
2. Make The Call
If
clients don’t confirm their automated reminder, actually picking up the
phone to give them a quick call can be key – particularly for those
clients who have been unreliable in the past.
You can also take this opportunity to upsell other treatments or products to them while you have them on the phone.
3. Offer a Discount for Pre-Paid Services
You’ll
be surprised how much better your client’s memory is once they’ve
already paid for their service – offer them an incentive to do so in the
form of a discount or special if they pay beforehand.
Timely allows you to ask clients to pay either a deposit or the full amount when booking online, securing the booking and reducing no-shows to a minimum.
As
a bonus, you’ll find your clients are far more open to splurge on other
services or retail products if they’ve put the bulk of the payment
behind them by the time they’ve walked through the salon door.
4. Know Your Rules
You
have to have a standard set of rules that you can’t break for any one
client. No, not even your favourite client who just forgot this one
time. If your policy is to charge no-shows, add the fee onto another
bill or simply reschedule, consistency is key. You’ll lose credibility
if you do something for one client, and something else for another.
5. Break Things Off
Letting
go of clients can be difficult. We understand you don’t want to lose
the relationship or turn away payment, but sometimes it’s necessary.
We’re not calling for rash decisions, but if someone is constantly
letting you down it may be time to cut the cord.
Timely helps you
make the hard decisions – storing the no-shows in your Customer Records
and alerting you of this the next time they book.
While the
no-show has always been the collective salon nightmare, with these
strategies in place, the next time someone asks you about your pet
peeve, hopefully you’ll be able to simply complain about the traffic.
It almost seems as if everyone in the world of fashion and entertainment
is taking scissors to their hair. Pop star Lady Gaga is the latest to
get a short haircut—a black bob to be exact. Although she has a penchant
for wearing wigs, like the blonde one she was spotted in at the 2015 Grammys, her real hair is dark underneath. This past year we have seen Rosie Huntington-Whiteley, Kim Kardashian and more go short.
The pop star posted the image on Instagram with the following caption:
“Love my new haircut!” Does Gaga’s new bob hairstyle inspire?
NEW HAIRDO: Lady Gaga shows off a black bob hairstyle in recent Instagram
Redken Global Creative Director Guido created a sense of ease on the runway at Ralph Lauren’s Fall/Winter 2015 show with a natural, luxurious hair style.
Guido washed the hair with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner
and let it air dry to achieve a rich, beautiful texture. After creating
a natural part with his fingers, Guido used a curling iron to bend then
hair and then finished the look with Redken’s Wind Blown 05 dry finishing spray for an easy feeling.
“This season, the Ralph Lauren girl is easy, luxurious and beautiful with a little bit of western-prairie inspiration.
She’s very easy-going. I created this very natural, rich look by
parting the hair with my fingers, and letting it air dry so it has that
richness to it. Then, I used the curling iron to put a little bit of
bend in the hair and sprayed Wind Blown 05 all over to texturize it a little bit and emphasize that naturalness.
It has that cool kind of look, but it doesn’t feel over product-y. It
has ease, richness and shine with just enough body to get that feeling
of luxury,” says Guido, Redken Global Creative Director.
Create the Look:
1. Start with clean hair by washing with Frizz Dismiss Sulfate-Free Shampoo and Conditioner
2. Allow hair to air dry and then use fingers to create a natural part
3. Bend small sections of hair around a 1-inch curling iron to add body and movement
4. Spray Redken Wind Blown 05 dry finishing spray all over hair to enhance the natural texture.
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