NYFW How-To: Ralph Lauren's Luxurious Hairstyles by Redken's Guido

Redken Global Creative Director Guido created a sense of ease on the runway at Ralph Lauren’s Fall/Winter 2015 show with a natural, luxurious hair style.

Guido washed the hair with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner and let it air dry to achieve a rich, beautiful texture. After creating a natural part with his fingers, Guido used a curling iron to bend then hair and then finished the look with Redken’s Wind Blown 05 dry finishing spray for an easy feeling.

“This season, the Ralph Lauren girl is easy, luxurious and beautiful with a little bit of western-prairie inspiration. She’s very easy-going. I created this very natural, rich look by parting the hair with my fingers, and letting it air dry so it has that richness to it. Then, I used the curling iron to put a little bit of bend in the hair and sprayed Wind Blown 05 all over to texturize it a little bit and emphasize that naturalness. It has that cool kind of look, but it doesn’t feel over product-y. It has ease, richness and shine with just enough body to get that feeling of luxury,” says Guido, Redken Global Creative Director.

Create the Look:

1. 1. Start with clean hair by washing with Frizz Dismiss Sulfate-Free Shampoo and Conditioner
2. 2. Allow hair to air dry and then use fingers to create a natural part
3. 3. Bend small sections of hair around a 1-inch curling iron to add body and movement
4. 4. Spray Redken Wind Blown 05 dry finishing spray all over  hair to enhance the natural texture.

 

Goldwell Hair Color and Oribe Hair Care enter Innovative Alliance in the USA

Oribe Hair Care and Kao USA Inc., Salon Division, distributor of Goldwell Hair Color and a subsidiary of the internationally renowned Kao Corporation, just announced their strategic alliance designed to offer premium, well-rounded education and service options to the top salons in the United States.

By combining the vast reach of each brand’s individual salon networks and cutting-edge professional education and support initiatives, this groundbreaking partnership will unlock powerful business and artistic opportunities for salons. Oribe Hair Care and Goldwell share a forward-thinking philosophy that puts stylists and salon professionals at the center of every decision; now, each brand will have an even bigger platform from which to bring innovation to the high-end segment of hair care experts and salon clients that they service.

“This is a natural collaboration between the country’s most premium hair color product and the top professional retail line,” commented Trevor Attenborough, Kao Salon Division US President and GM. “Together Goldwell and Oribe offer an unique pairing of unparalled product offerings, powerful marketing programs and the best support to help salons better grow their businesses. By combining our efforts, we’re now able to give salon professionals even more impactful tools to elevate their craft, their career and what they can offer to their clients.”

"Goldwell is an exceptional artisanal color line with a rich educational ethos, very similar to how we see ourselves at Oribe Hair Care,” said Daniel Kaner, co-founder and co-president of Oribe Hair Care. “This alliance gives both brands an artistic edge that integrates cut, color and styling.”

“Daniel and I have a long-standing relationship with Goldwell’s senior leadership team that is filled with mutual respect,” noted Tev Finger, Oribe co-founder and co-president. “We feel that our likeminded messages, rooted in craftsmanship and quality, will lead to an impactful partnership.”

Now, salon professionals will discover both leading brands at each other’s creative shows and education activities, including Oribe’s regional events across the country and its large education extravaganza taking place this fall in Miami. Look for the alliance to expand education opportunities for stylists featuring both brands at Goldwell/KMS Academies in New York City and Santa Monica, as well as at Oribe’s upcoming academy in Miami’s trendy arts hub of Wynwood.
Kao USA Inc. Salon Division CONTACT:

About Oribe Hair Care: Founded in 2009 by renowned hairstylist Oribe Canales and industry veterans Daniel Kaner and Tevya Finger, Oribe Hair Care crafts exclusive artisanal blends of the finest hair formulations for the glamorous and hair-obsessed. Built upon a rich heritage of hairstyling, fashion and artistry, this truly unique collection was created for taste-driven individuals who know that personal style, perfectly expressed and paired with excellence, is the ultimate luxury. These are the products of the hair-obsessed.

About Kao USA Inc. Salon Division: Kao USA Inc. Salon Division („Kao Salon Division“) is a business division of Kao USA Inc., which is a wholly-owned subsidiary of Kao Corporation. Kao Salon Division is a thought and trend leader in the professional hair care industry as well as the home of the Goldwell and KMS California brands. The mission of Kao Salon Division is to enrich the lives of stylists, salon owners and their clients through partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.

The 10 Rules of Being Blonde

Blonde is great. I have been nearly every color under the sun but I always go back to blonde, maybe its because blondes have more fun or maybe I just feel I was supposed to always be a blonde; either way it’s my go to shade an it makes me feel fab. With blonde, comes blonde responsibility, so click the notes for the 10 rules to being a beautiful blonde. –Kelly Rowe


1)   If it will stain your clothes it will stain your hair. Get red wine in lightened hair and you may be living with a few merlot pieces for a couple of washes. No thrashing about with a wine glass!

2)   Roots have never been and will never be attractive. The ombre trend made people think roots were ok. They are not. There is a distinct difference between a hand painted ombre by a colorist and roots that are growing out. Get your retouches, blondie.

3)   It is not true that you can never be too blonde, you absolutely can. You need a blonde that works for you. Don’t become a bleach addict.

4)   Treat your hair like a delicate flower. If you lighten your hair it will be in a weaker state. Treat it like so. Avoid constant heat styling, brushing, and primping.

5)   Get consistent glazes. Blonde loses tone quickly. Keep a standing appointment for glazes about every 3-4 weeks. The service is quick, will keep you hair shiny, and will prevent having to do color corrections in the future.

6)   Invest in hair masques. Masques are  to moisturize dry and damaged hair, meaning as a blonde you are a prime candidate. Use them often.

7)   Choose your hair hue based on you skin tone and time of year, not what is your favorite. Sunny golden blondes have no place in a winter full of faded tan skin; golden blonde is a summer shade.

8)   Don’t stay one shade forever. Blonde is one of the best colors to wear because there is such variety. You can be a dark caramel or a white platinum.

9)   Go dark in stages. Are you getting the urge to change it up and go to the dark side? Do it in stages to make sure it’s something you really want. Making something dark is easy; going back to blonde is hard and expensive.

10)  Never blonde at home. Always, always, always go to a professional. This is one shade that if you try at home could end in disaster and damage.

By Kelly Rowe. Kelly Rowe is a professional hair stylist in NYC and a regular contributer to Style Noted. 

Pureology Unveils New Look for 2015!

New look reminds stylists and consumers alike to always “Keep It Colourful”!

Known for creating indulgent, luxury haircare that cares for and conditions all types of colour-treated  hair, Pureology is thrilled to unveil a new look for the brand that is as colourful and vibrant as the hair it protects. Staying true to its extraordinary colour care formulas, allegiance to sustainability and decadent aromatherapy fragrances that have driven Pureology to become an industry favorite among professionals and consumers alike, the brand’s new look reflects a playful and modern spin on the same values that have encompassed the brand’s core ideals since the beginning.

“Pureology’s new look captures our core values while speaking to today’s sophisticated consumer who wants to indulge in luxury but feel natural, be sophisticated yet uncomplicated, and spirited yet responsible and environmentally-aware,” says Carrington Cole, Vice President Marketing for Pureology. The existing colorful and 100% recyclable packaging will now be accompanied by equally-bright ads, desktop wallpaper and professional collateral including tabletop displays, shelf talkers, posters and signage and postcards.

The brand’s forthcoming launches will also feature the new look in bold new imagery and marketing materials that enrich Pureology’s dedication to colour. 

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver Pureology's promise of Longer Lasting Hair Colour Guaranteed!®

For more information visit Pureology.com

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