Thursday, November 11, 2010

Redken's Wii Hair Styling Video Game

Always wanted to try your hand at cutting hair, but can't find any friends that will let your eager scissors near them? Well now, thanks to Redken, you can shampoo, cut, perm, color, blow dry and style with your Wii remote -- no unsuspecting Guinea Pigs required!

Taking advantage of the fast growing "Advergaming" market, Redken has teamed up with Game Publisher on the first video hairstyling game, Busy Scissors, that allows consumers to virtually experience the life of a salon professional.

Being released on the Nintendo Wii and DS in North America and Europe, you can use your Wii remote to transform the locks of demanding and eccentric "clients". You'll also learn the latest techniques in cutting, coloring and styling and earn points that will advance your career in a Hollywood-based salon.

The game challenges you to help each client reach her beauty potential by finding the best look. And with over 25 hairstyles to choose from, this is bound to unlock your true inner stylist. Each salon technique was demonstrated and filmed by stylists from the Redken team before it was re-created in 3D and designed as a mini-game.

With 46 percent of adults playing electronic games today and spending an average of three to four hours a week with the remote in hand, Redken may have found a solution for all of you aspiring stylists! Think about it, you could try a different hairstyle almost every day of the month without ever worrying about breaking out a hat if your scissors go awry. r

"We are excited to share the behind-the-scenes salon professional experience with our clients via Busy Scissors," Senior Director of Interactive for Redken, Rachel Weiss, stated in a press release. "Busy Scissors is a new way for consumers to connect and engage with Redken by allowing them to interact directly with Redken products in the virtual salon."

Busy Scissors will be available this month and retails for $19.99.

Hair News Network

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