NYFW How-To: Ralph Lauren's Luxurious Hairstyles by Redken's Guido

Redken Global Creative Director Guido created a sense of ease on the runway at Ralph Lauren’s Fall/Winter 2015 show with a natural, luxurious hair style.

Guido washed the hair with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner and let it air dry to achieve a rich, beautiful texture. After creating a natural part with his fingers, Guido used a curling iron to bend then hair and then finished the look with Redken’s Wind Blown 05 dry finishing spray for an easy feeling.

“This season, the Ralph Lauren girl is easy, luxurious and beautiful with a little bit of western-prairie inspiration. She’s very easy-going. I created this very natural, rich look by parting the hair with my fingers, and letting it air dry so it has that richness to it. Then, I used the curling iron to put a little bit of bend in the hair and sprayed Wind Blown 05 all over to texturize it a little bit and emphasize that naturalness. It has that cool kind of look, but it doesn’t feel over product-y. It has ease, richness and shine with just enough body to get that feeling of luxury,” says Guido, Redken Global Creative Director.

Create the Look:

1. 1. Start with clean hair by washing with Frizz Dismiss Sulfate-Free Shampoo and Conditioner
2. 2. Allow hair to air dry and then use fingers to create a natural part
3. 3. Bend small sections of hair around a 1-inch curling iron to add body and movement
4. 4. Spray Redken Wind Blown 05 dry finishing spray all over  hair to enhance the natural texture.

 

Goldwell Hair Color and Oribe Hair Care enter Innovative Alliance in the USA

Oribe Hair Care and Kao USA Inc., Salon Division, distributor of Goldwell Hair Color and a subsidiary of the internationally renowned Kao Corporation, just announced their strategic alliance designed to offer premium, well-rounded education and service options to the top salons in the United States.

By combining the vast reach of each brand’s individual salon networks and cutting-edge professional education and support initiatives, this groundbreaking partnership will unlock powerful business and artistic opportunities for salons. Oribe Hair Care and Goldwell share a forward-thinking philosophy that puts stylists and salon professionals at the center of every decision; now, each brand will have an even bigger platform from which to bring innovation to the high-end segment of hair care experts and salon clients that they service.

“This is a natural collaboration between the country’s most premium hair color product and the top professional retail line,” commented Trevor Attenborough, Kao Salon Division US President and GM. “Together Goldwell and Oribe offer an unique pairing of unparalled product offerings, powerful marketing programs and the best support to help salons better grow their businesses. By combining our efforts, we’re now able to give salon professionals even more impactful tools to elevate their craft, their career and what they can offer to their clients.”

"Goldwell is an exceptional artisanal color line with a rich educational ethos, very similar to how we see ourselves at Oribe Hair Care,” said Daniel Kaner, co-founder and co-president of Oribe Hair Care. “This alliance gives both brands an artistic edge that integrates cut, color and styling.”

“Daniel and I have a long-standing relationship with Goldwell’s senior leadership team that is filled with mutual respect,” noted Tev Finger, Oribe co-founder and co-president. “We feel that our likeminded messages, rooted in craftsmanship and quality, will lead to an impactful partnership.”

Now, salon professionals will discover both leading brands at each other’s creative shows and education activities, including Oribe’s regional events across the country and its large education extravaganza taking place this fall in Miami. Look for the alliance to expand education opportunities for stylists featuring both brands at Goldwell/KMS Academies in New York City and Santa Monica, as well as at Oribe’s upcoming academy in Miami’s trendy arts hub of Wynwood.
Kao USA Inc. Salon Division CONTACT:

About Oribe Hair Care: Founded in 2009 by renowned hairstylist Oribe Canales and industry veterans Daniel Kaner and Tevya Finger, Oribe Hair Care crafts exclusive artisanal blends of the finest hair formulations for the glamorous and hair-obsessed. Built upon a rich heritage of hairstyling, fashion and artistry, this truly unique collection was created for taste-driven individuals who know that personal style, perfectly expressed and paired with excellence, is the ultimate luxury. These are the products of the hair-obsessed.

About Kao USA Inc. Salon Division: Kao USA Inc. Salon Division („Kao Salon Division“) is a business division of Kao USA Inc., which is a wholly-owned subsidiary of Kao Corporation. Kao Salon Division is a thought and trend leader in the professional hair care industry as well as the home of the Goldwell and KMS California brands. The mission of Kao Salon Division is to enrich the lives of stylists, salon owners and their clients through partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.

The 10 Rules of Being Blonde

Blonde is great. I have been nearly every color under the sun but I always go back to blonde, maybe its because blondes have more fun or maybe I just feel I was supposed to always be a blonde; either way it’s my go to shade an it makes me feel fab. With blonde, comes blonde responsibility, so click the notes for the 10 rules to being a beautiful blonde. –Kelly Rowe


1)   If it will stain your clothes it will stain your hair. Get red wine in lightened hair and you may be living with a few merlot pieces for a couple of washes. No thrashing about with a wine glass!

2)   Roots have never been and will never be attractive. The ombre trend made people think roots were ok. They are not. There is a distinct difference between a hand painted ombre by a colorist and roots that are growing out. Get your retouches, blondie.

3)   It is not true that you can never be too blonde, you absolutely can. You need a blonde that works for you. Don’t become a bleach addict.

4)   Treat your hair like a delicate flower. If you lighten your hair it will be in a weaker state. Treat it like so. Avoid constant heat styling, brushing, and primping.

5)   Get consistent glazes. Blonde loses tone quickly. Keep a standing appointment for glazes about every 3-4 weeks. The service is quick, will keep you hair shiny, and will prevent having to do color corrections in the future.

6)   Invest in hair masques. Masques are  to moisturize dry and damaged hair, meaning as a blonde you are a prime candidate. Use them often.

7)   Choose your hair hue based on you skin tone and time of year, not what is your favorite. Sunny golden blondes have no place in a winter full of faded tan skin; golden blonde is a summer shade.

8)   Don’t stay one shade forever. Blonde is one of the best colors to wear because there is such variety. You can be a dark caramel or a white platinum.

9)   Go dark in stages. Are you getting the urge to change it up and go to the dark side? Do it in stages to make sure it’s something you really want. Making something dark is easy; going back to blonde is hard and expensive.

10)  Never blonde at home. Always, always, always go to a professional. This is one shade that if you try at home could end in disaster and damage.

By Kelly Rowe. Kelly Rowe is a professional hair stylist in NYC and a regular contributer to Style Noted. 

Pureology Unveils New Look for 2015!

New look reminds stylists and consumers alike to always “Keep It Colourful”!

Known for creating indulgent, luxury haircare that cares for and conditions all types of colour-treated  hair, Pureology is thrilled to unveil a new look for the brand that is as colourful and vibrant as the hair it protects. Staying true to its extraordinary colour care formulas, allegiance to sustainability and decadent aromatherapy fragrances that have driven Pureology to become an industry favorite among professionals and consumers alike, the brand’s new look reflects a playful and modern spin on the same values that have encompassed the brand’s core ideals since the beginning.

“Pureology’s new look captures our core values while speaking to today’s sophisticated consumer who wants to indulge in luxury but feel natural, be sophisticated yet uncomplicated, and spirited yet responsible and environmentally-aware,” says Carrington Cole, Vice President Marketing for Pureology. The existing colorful and 100% recyclable packaging will now be accompanied by equally-bright ads, desktop wallpaper and professional collateral including tabletop displays, shelf talkers, posters and signage and postcards.

The brand’s forthcoming launches will also feature the new look in bold new imagery and marketing materials that enrich Pureology’s dedication to colour. 

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver Pureology's promise of Longer Lasting Hair Colour Guaranteed!®

For more information visit Pureology.com

• 

•  
  

  

5 Ways You Can Stop Your Clients From Using Box Color!

Photo by Getty Images

Dominique DeFrancesco, Colorist from De La Mer Salon (Bellmore, NY), has seen her fair share of homemade "ombré" color created at home with box color, so she has a list of tips she now shares with her guests on why doing their own color at home is a less than stellar idea.

1. Color must be customized and formulated for the individual. When using at home color, it is not formulated specifically for the individual, at a salon a professionally trained colorist formulates it for the individual hair type, taking into consideration factors such as texture, skin tone, eye color and starting color level, to achieve the proper and predictable end result.

2. Out come can possibly be a chemical haircut. At home color can be high in peroxide, which can damage hair and poses the risk of over processing and overlapping (resulting in breakage known as a chemical haircut).

3. Most guests who are budget conscious spend $8 on box dye only to end up in the salon seeking a professional for corrective color which ends up costing even more in the long run than if the guest had opted for professional hair color initially.

4. Compromising the health of hair. Box color often creates dry straw like hair texture. A professional is able to decolorize hair without compromising the health with different professional products that they are trained to use.  Salons have multiple products they can turn to, like Goldwell Silk Lift Decolorizer, which conditions the hair why it is lightening.

5. When doing your own color, it is nearly impossible to see the back of your head, therefore it creates banding and uneven application, not a very professional application, and it’s obvious. A salon services makes sure color is applied correctly, processed properly and the formula is calculated properly, hence a professional service.




Being the professional that she is, after educating guests on the challenges of DIY color, DeFrancesco then applies her knowledge and skills to save the day. Here’s what she did for the client above.

DETAIL A: Goldwell Silk Lift 20 volume

DETAIL B: Goldwell Silk Lift 30 volume

DETAIL C: Goldwell Colorance Lotion 60 mls 10 mls 10P 10mls 9n 10mls clear

STEP 1: Section hair into three sections.

STEP 2: Pre-lighten the guest with Detail A and B, alternating a brick lay hair painting and diffuse to the root.

STEP 3: When alternating with Detail B, feather down to the line of demarcation, so you do not overlap and over process the guest’s hair.

STEP 4: Process for 35 minutes, shampoo, towel dry and apply Detail C to neutralize the hair removing any excess golden tones.

M.A.C. Unveils 4 Spring Summer Trends

Last week Sydney beauty media convened in fervent anticipation of M.A.C.’s Spring Summer trends. Held biannually, M.A.C.’s trend presentation has garnered quite a reputation, showcasing the hits of the runway season; the looks you don’t yet know but already inherently like.

The four trends at the M.A.C. Presentation

Sitting in the trendy space of Martin Browne Contemporary, the insatiable Nicole Thompson and new Senior Artist Carol Mackie took us through the trends. The overarching trend this season is freedom, with the liberty to have fun with makeup leading to four trends that will each surprise you in their own way.

Nicole Thompson at the M.A.C. Trends Presentation

For instance, did you know that fake freckles are incredibly hot right now? But we’ll get to that.
Here are the trends in all their glory.
1. Enlightened
Replacing the dark shadows necessary for contouring, this trend is all about brightness – not specifically in colour, but in texture. Layers of matte shades sit alongside textures of powdered pearl and creams. It calls for a distinct technical ability to be able to coat layers of different textures but still make the face look weightless.

M.A.C. for Hairder Ackerman

The must-have product of this trend is eye gloss, enriching natural looking skin with a clear shine. Promised that this was an instant, effortless way to channel this trend, my very own foray into the look with M.A.C.’s Studio Eye Gloss created what I hope to be a long-lasting relationship with my new favourite product.

M.A.C. for Veronique Branquinho

On the runways this trend was taken to its limits. Erased lashes and bleached brows removed defining facial frames, amplifying the brightness of the face. That all sounds very interesting but I think I’ll just stick with my eye gloss for now.
2. Free Party
Playful, vibrant and every other synonym you can think of for fun, Free Party channels the colourful 80s, the free-spirited 70s and then some. It’s whatever you want it to be.

M.A.C. for Sally LaPointe

Rule one – there are no rules. Rule two – colour is a must. Aquatic blues, sea-foam greens, coral, shell pinks and ice-cream pastels all made the rounds this season, blurred around the edges of the eye, confidently clashing and representing every colour of the bow. ‘Mix Don’t Match’ is the mantra, and when you see one eye in green and one in pink, and realise just how well it works, you start to agree.

M.A.C. for Marques Almeida

Worn without, or with minimal, skin coverage, to ensure modernity, this season it’s cool to look like you’re going to a rave, even when you’re not. Party on.
3. “No Makeup”
See those inverted commas? That’s because there’s never no makeup, only the illusion of it. As all women secretly know but are never to divulge (until now, sorry), looking natural requires the most work of all. Nothing doesn’t equate to laziness, M.A.C. insists, and that has never been truer in the trend’s pièce de résistance: fake freckles.

M.A.C. for Preen by Thornton Bregazzi

That’s right, everything you’ve ever known is a lie. The sun-kissed, spotted girls you watched down runways last season were, very possibly, fake-freckled, their natural-looking spots the product of some very talented and hard-working makeup artists, not the sun. Bravo, M.A.C.

M.A.C. for Simone Rocha

Other highlights of this trend include hydrated skin, groomed brows, a smidge of lip conditioner and the incomparable power of concealer. Warm, clean and radiant, you can pass this look off as your own good genes.
1. Re:View
With the mantra of ‘pulling the classics apart’, Re:View is nostalgic as you’ve never seen it before. A new approach to liner intensifies the eye, using gestural strokes to come across as both bold and elegant. The approach is ‘out’ and ‘up’ when it comes to opening the gaze and taking the term ‘big
 eyes’ to its very limits.

M.A.C. for Ann Demeulemeester

The lashes are also going through an extreme phase, with layers and layers of mascara against bare skin looking incredibly trendy this season. Contemporary black worn through liner and mascara alone, no eye shadow, offers a new method for audacious eyes as we’ve never seen it before.

M.A.C. for Costume National

As another season passes, and with it, this year’s first trends presentation, we’re left to reconsider everything we’ve ever known about beauty (and freckles).
Which of these looks are you dying to try?

Video Alert! A Gravitational Force by Sanrizz

AIPP Awards 2014-2015 Best Video Finalist - Sanrizz
   
The laws of gravity may just be held responsible for stylists who will fall in love with this collection. Textures and Precision.  
Futuristic with an industrial edge, Sanrizz's ‘Gravity’ collection features four female warriors each representing a boundless force that bonds the elements of Earth.