The holiday season is almost upon us...are you ready to retail? Here
are some practical ideas to put a little extra cash in your stocking and
pump up the profits in your spa's boutique all year long.
It
is hard to sell retail if your retail area isn't properly merchandised!
A basic principle of merchandising is to make sure that products are
visible, inviting, and accessible. If clients can't see products or
examine them, they will be less inclined to purchase.
Another "must" is to keep it clean! There is nothing worse than dirty
or dusty products or shelving. Designate one person to maintain the
retail area ... or rotate responsibility, but make sure it is
maintained.
Avoid clutter at all costs. You've probably heard
the old saying "less is more." That is especially true in merchandising.
Showcase just a few products on your shelves. This will give the retail
area a cleaner, less cluttered appearance.
Keep retail shelves neat and well stocked at all times. Your merchandise will look picked over if the selection gets too low.
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