Tuesday, January 31, 2012

Small Business: The Best Time to Up Sell

bullet Small Business: The Best Time to Up Sell
elizabeth kraus | 12monthsofmarketing.com
All too often, we approach customers at low points, rather than high points, when it comes to moving them to the next level in the customer life cycle. We wait until they've fallen off our radar or failed to come back at the frequency we're used to seeing them to make contact and extend a call to action when instead, we should be taking advantage of these types of high points to move customers to the next level in the customer life cycle. [ go ]
bullet Why and How to Build 'Brand You'
elizabeth kraus | savvystylist.net
Think 'marketing' is just for business? Think again. Marketing happens everywhere and with everyone, because anything you do to attract, engage, motivate or retain other people in your relationships is marketing. In the case of your professional life, these are relationships with customers, co-workers, superiors, vendors – anyone whose opinion is important to your professional success. [ go ]
bullet Why Appreciation Matters So Much
Whatever else each of us derives from our work, there may be nothing more precious than the feeling that we truly matter – both that we contribute unique value to the whole, and that we are recognized for it. The single highest driver of engagement, according to a worldwide study conducted by Towers Watson, is whether or not workers feel their managers are genuinely interested in them; yet less than 40 percent of workers felt so engaged. [ go ]
bullet Pinterest Hairstylist Success Story: Its All In the Numbers
Meet Kate. She's a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog one year ago. And like most of us, it was a labor of love without a whole lot of "community." In fact, for the first eight months, she had a grand total of seven readers. But between August of 2011 and today Kate has had over 10 million page views. How did she achieve this amazing success in just five months? That's right, Pinterest. Here's her story. [ go ]
Do You Have 'Social' Sense?
People have a voice used to express wants, desires, needs and intentions. This has been so since the beginning of time. Yet the majority of us either ignore or forget how important it is to listen to the "voice of people" we aim to serve. [ go ]
5 Ways to Create a Strong Online Presence
With an astounding amount of people and potential customers online, it is important for companies to have an online presence so they do not miss out on opportunities and business that could be found on the Internet. Here are five no to low-cost ways to create a strong online presence for your small business. [ go ]

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© 2012. elizabeth kraus | be inpulse branding, marketing and design | 12monthsofmarketing.net

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