October 25, 2011 - black 15in1 Announces Celebrity Stylist Louise O'Connor as Brand Spokesperson

New York City Salon Owner and Celebrity Hairstylist Louise O’Connor Headlines Cult Favorite black 15in1 as Spokesperson

(NEW YORK, NY) – In October 2011, revolutionary hair care brand black 15in1 announces the appointment of salon owner and celebrity hair stylist Louise O’Connor as brand spokesperson. Boasting over 20 years of experience, O’Connor has garnered a reputation amongst beauty insiders, celebrities, photographers and her salon clientele as an innovator, visionary, inspiring entrepreneur and industry leader. She favors healthy, sophisticated hair rich in shine and movement. “Healthy hair is always in style,” O’Connor reflects.

With an acclaimed career that includes work with Oribe and L’Oreal, styling for such fashion shows as Gucci, Versace, Oscar De Le Renta, Catherine Malandrino, J Mendel and Ports 1961, and styling for models, actresses and music artists, O’Connor will bring her imaginative eye to the new hair care brand, black 15in1.

Under O’Connor’s artistic direction, black 15in1 will optimize her insight and expertise for seasonal campaigns, trend forecasting, multi-platform commentary, guest blogging and personal appearances at salons across the country, to both educate as well as excite the beauty community about black 15in1.

OC61 Salon and Spa, located on New York City’s Upper East Side on East 61^st Street off of Madison Avenue, will feature the black 15in1 Miracle Hair Treatment service, as well as retail the products.

“It’s rare to find a product that brings promises to life, and black 15in1 is that magical product,” comments black 15in1 spokesperson Louise O’Connor. “I couldn’t be more thrilled to partner with a brand I believe in, that echoes my mantra as a stylist to create stunning results through simplified hair solutions.”

“Louise O’Connor personifies what black 15in1 promises: elegant style, cutting-edge results and a passion for creating beauty,” explains black 15in1 Creator and tng worldwide President and CEO, Larry Gaynor. tng worldwide has served the salon, spa, hospitality and beauty industries for more than 25 years.

black 15in1 Miracle Hair Treatment debuted in January 2011 and is a revolutionary leave-in treatment and styling product that boasts fifteen unique hair benefits including enhanced shine, hair color retention, diminished frizz and split ends, and heat styling and UV protection, among others. Available in two TSA-approved sizes, black 15in1 simplifies hair care using cutting-edge technology and a unique blend of high quality ingredients.

Expanding upon the success of the treatment, black 15in1 will launch in January its Twice-a-Week Miracle Shampoo and Conditioner, furthering the brand identity that speaks to hair care simplified.
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