Wednesday, October 26, 2011

Should you be the sidekick or the superhero?

elizabeth kraus be inpulse 365 days of marketing

Style, strategy and marketing savvy —

When it comes to marketing, are you aware of how your employee culture impacts the success of your business? This newsletter asks you to look inside in order to grow on the outside.

[ READ ] The Sidekick or The Superhero?
(elizabeth kraus |
Many business pros are looking for an express train to success. But most people who want to know what it is don't like the answer when they hear it, because, as Thomas Edison said, "It's dressed in overalls and it looks like work." When it comes to professional success, should you be the sidekick or the superhero? <more>

[ READ ] 9 Reasons Employees Don't Do What They're Supposed To
Whether you recently hired new employees for the first time or have lengthy experience in leading teams comprised of full-time, permanent staff plus contract workers, you may encounter situations in which people don't do what they've been asked to do. But why don't they do what they are supposed to do? Here are common scenarios and suggested fixes. <more>

Most Commented-On on the Blog this week:
Does Talent Outweigh the Trouble Trouble-Makers Bring? < go >

[ READ ] Is Your Marketing A Big Letdown?

A lot of marketing results in customer let-downs as a result over-hyping, overstating or going overboard. Shoppers who are constantly exposed to bait-and-switch will soon be unwilling to take the "bait." Are you guilty of marketing let-downs? Take a look at this article and make an honest assessment of how you market your business. <more>

[ READ ] 9 Ways to Build Trust with Email Subscribers
More than 90% of Internet users aged 18-72 send and receive email, making it the most popular online activity. And it's powerful because it's intimate: your message turns up among friend's party evites, family messages and funny forwards. Here are 9 ways to build with your readers, so you won't become an intruder in an inbox where you're no longer wanted. <more>

And last, but not least:

[ READ ] Small Business Gets a Low D on the Marketing Scorecard

Check out the right hand column at this link: small businesses are simply not scoring well when it comes to marketing based on current trends in attracting new customers and innovating with new ideas. The article itself speaks to what it means when customers interact with you on Facebook. <more>

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5 little white marketing lies by elizabeth kraus
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5 Little White Marketing Lies
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