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IBS New York Insider: Volume 5, Issue 2

Show Preview	Welcome to the IBS New York Insider! Volume 5, Issue 2 IBS New York is less than a month away, and we are gearing up for the greatest show yet! We've got a great line up of speakers, classes, performances and exhibitors all ready to help you perfect your craft and enhance your career. And we're sure you're making your IBS New York plans as well, so make sure to check out the important travel and hotel information below! Haven't purchased your ticket yet? What are you waiting for? Admission is only $75 when you register online before April 22nd and $85 if you register via mail, telephone or fax and onsite. Click here to register now! In This Issue... Education Spotlight: New Tracks This Year Excitement & Opportunity on the Show Floor Further your Education with Hands-on Workshops Important Information on Traveling to IBS New York Education Spotlight: New Tracks This Year! New this year! You told us you wanted more hair classes and we listened! This year IBS New York has added two new hair tracks focusing on Texture Tips and Barbering Secrets to our already robust conference program. Want to learn about cutting hair extensions? Partake in Fingaz and Bonnie Megowan of Bonika Shear's class "How to Cut Extensions and Weave." What about perfecting your cutting techniques? Join Naitcole Michele for "Percision Sculpting and Cutting Techniques." Looking to learn more about Andis' Envy Clipper? Check out Ivan Zoot of Andis' class "Green with Envy." Don't forget, all these classes, plus more than 100 others, are all free with your Exhibit Hall Ticket. View the full conference program here. Top Excitement & Opportunity on the Show Floor Walk through miles of exhibits, and easily test and compare thousands of tools and products in the vast exhibitor hall. You can also watch fantastic in-booth education and stock up on essential items at professionals-only pricing. Click here for a full exhibit list Plus, IBS New York is co-located with The International Esthetics, Cosmetics and Spa Conference, giving you the opportunity to walk two exhibit floors all for the price of one! Top Further your Education with Hands-on Workshops IBS New York's Hands-on Workshops provide a comprehensive and tactile learning experience. Here are just two of the exciting workshops that will take place at IBS New York this year: All the Rage with Color Techniques ESBI International Artistic Team Sun. April 22 & Mon. April 23 10:00am-1:00pm, Room 1E14 Have you lost your color-creating drive? This session will inspire your color-creativity with new techniques and philosophies. Learn innovative coloring applications as well as new ways to market your services and keep clients knocking at your door! Fixing Unnatural Color Disasters Jo Blackwell Preston Sun. April 22 & Mon. April 23 10:00am-1:00pm, Room 1E13 Light to dark...dark to light...and every chemical waste dump in between. Jo will teach the most efficient and effective ways to correct your worst color nightmares. You'll leave this class confident and comfortable knowing you can handle and correct any and every color situation. Click here to see all IBS New York Hands-on Workshops Hands-on Workshops require an additional fee which includes a one-day Exhibit Hall Ticket. Seating is limited and advanced registration is highly suggested. Sign up today so you don't miss out! Click here to register Top Traveling to IBS New York IBS New York makes it easy for you to travel to the Big Apple! With our housing partner, Par Avion, we do all the leg work- all you have to do is be ready to enjoy the show! Receive special discounts on hotels, car rentals, shuttles and more! Click on the links below for additional travel information: Driving Directions Public Transportation in NYC Parking Lots & Garages Shuttle Bus Services Top And don't forget to check us out online!

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Haircolor | Creating a Wearable Fuchsia Bob PLUS Enter Wella Professionals Trendvision 2012

Femme Fatale With vibrant, contrasting colors and a sassy, sharp cut, what’s not to love about this look from Wella Professionals Trendvision Collection? If your client is a strong-willed woman with her own definitive style, this could be the perfect look for her this season. To create the color, begin by taking a horseshoe-shaped section around the head and clip it away. Apply Wella Koleston Perfect 4/0 to the underneath section. Next, make a deep zig zag parting throughout the top section of the head, creating four-five triangle-shaped sections. On each section, apply Koleston Perfect 44/65 and Koleston Perfect 66/46 + 0/66 in foils in each section, alternating the formulas as desired. Separate with foil as needed. Now learn the cut to complement this color! More Haircolor: Long Lavender Layers Cut and Color Multi-Tonal Blonde Color How-To How To Enter Wella Trendvision 2012 VIDEO: A Glimpse at Sassoon’s Fall Collection BTC Bookstore Pick: Sassoon ABC Color DVD/Book Upcoming Webinars: Wed April 4: Bio Ionic Learn How To Make Blow Outs Your Hottest Service Tues April 10: Sam Villa Natural Curls: Tips, Tricks and Solutions Mon April 16: TIGI Creative Color Made Simple SUBSCRIBE NOW! • Missed a Tip? Catch Up Here! • Shop the Online Catalog! • Become a free member of behindthechair.com • Search Shows and Events • Post a job. Find a Job. • View Step-By-Steps • Follow us on Facebook • SHOP THE BEST EDUCATIONAL STORE

Wednesday's “That’s What She Said” Moment So I finished a roller set on my weekly 80-something client at school. I took her to the front desk to check out and while we waited, she grabbed my shirt and pulled it down! I assumed she was trying to read the tattoo I have on my chest, so I told her what it said. She calmly looked at me and said, "Oh, I wasn't looking at your tattoo, I was looking at your boobs." I turned every shade of red and everyone standing at the desk looked at us with their mouths wide open. Tanielle Harrell BTC Facebook Fan Have a “That’s What She Said” moment to share? Get it published! Click Here

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Free webinar - Become an Eco-Chic Salon This Spring - Monday, April 9

FREE WEBINAR! How to Become an Eco-Chic Salon This Spring Organic Salon Systems is so green we are growing... and we want you to grow too! Celebrate Earth Month with an Organic approach! Don't miss out on our upcoming Webinar for Green Minded thinking that will feature organic, eco-friendly products and ideas to make the beauty industry more sustainable. Now is the perfect time to start a healthier approach to your career by taking advantage this season's tips on becoming a more "Green-Centered Salon." Improve your business and your world. Join Organic Salon Systems Technical Director, Rebecca Gregory and Creative Consultant Jennifer Andrews for an informed conversation about all the different ways that you can make your salon more eco-conscious.  From goods and services to best practices everything will be covered.  There will also be a live chat session so that you can share ideas, ask questions and participate in the discussion!     Monday, April 9th, 2012 2:00 p.m. Eastern Time  Reserve your spot today!  Check out our Education Calendar for Additional Classes Coming to an Area Near You! Advanced Organic Color Certification Class Charlotte, North Carolina Sunday, April 22, 2012 10:00 am - 5:00 pm Bella und Guy Salon 2925 Senna Dr., Suite 200, Matthews, NC Advanced Organic Color Certification Class Palm Harbor, Florida (Tampa Bay) Sunday, May 20, 2012 10:00 am - 5:00 pm Organic Salon Systems Corporate Studios 35095 U.S. Highway 19, N., Suite 200, Palm Harbor, FL Advanced Organic Color Certification Class San Diego, California Sunday, June 24, 2012 10:00 am - 5:00 pm Location is to be Determined -- Call for details These questions will all be answered in depth and you will  have the opportunity to learn from our expert organic colorists.   How can I achieve the best color results quickly, efficiently, and on tone every time? How do I learn cutting edge application and formulation tips? How can I position the entire Organic Color System and the uses in every day salon services with a focus on business building? How is the integrity of my client's hair important to my client and my business? How do I energize my ability to skillfully consult with guests about their desired outcomes and hair color options? Why will my health be better using Organic Color Systems? And so much more!!! Discover how to cope with any situation in your salon ranging from simple color application to major color correction while effortlessly converting your existing clients to the Organic Color Systems. Stylists will leave with the complete knowledge of how to use this product, as well as how to recommend and price this new service to clients. The Certification Classes are open to salon owners and professional hairdressers who want to become leaders in their field and increase their color business. (Please note: limited spaces available).

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Windy City Media Presents Hair Wars

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How To Create A Ponytail Extension In Just 3 Minutes!

How To Create A Ponytail Extension In Just 3 Minutes by Chris Rushton

9 Haircolor Consultation and Service Tips from Goldwell Colorance

Color clients can present a range of opportunities for increasing your salon’s revenue—from glazing services to retouches to complete color overhauls, there’s always something you can do with a color client to make her look great—and boost sales while you’re at it! It all starts with a successful consultation, say the pros at Goldwell. Here are nine examples of how you can turn an ordinary service into a super profitable one.

Your client: has virgin hair and is ready for a new color look
Hair condition: no hair color, may have dry ends, may have first signs of white/grey hair
Your advice: give her a fresh, lively look with exceptional shine, color depth and brilliance with Goldwell Colorance Color Infuse

Your client: has uneven color (from at-home coloring, for example)
Hair condition: uneven color (often at the back of the head), white hair is not sufficiently covered or is covered too brightly
Your advice: provide a color service using Goldwell Colorance Color Infuse to create even color and even white coverage (up to 50% coverage)

Your client: has colored hair, but just wants a haircut
Hair condition: lacking shine, visible re-growth, white or grey hair beginning to show
Your advice: freshen her up with a cut PLUS color! Using Goldwell Colorance Color Infuse, refresh her existing color while adding shine and condition. Cover re-growth and any signs of white or grey hair

The Color Infuse service for natural shade and color refreshment is ideal for clients who want to stay true to their color, intensifying the natural shade and adding new brilliance and vibrancy. It includes a comprehensive range of options for individual style expression. Rich brilliance, intense colors and glowing shine meet unprecedented freshness and silkiness in new and vibrant color plays. 

Your client: has a high percentage of white but doesn’t want permanent color
Hair condition: up to 75% white, often dull
Your advice: give her a younger, fresher look with dimensional color using Goldwell Colorance Cover Plus Grey. It provides reliable, natural coverage and superior shine and condition.

Your client: has strongly lightened or over-highlighted hair
Hair condition: color appears too light, unnatural and is often over-processed and/or damaged
Your advice: new vitality! Using Goldwell Colorance Cover Plus Lowlights, create natural-looking dark reflections (lowlights) for more dimension, vibrancy and overall highlighted effect

The Cover Plus service for grey hair offers a higher proportion of grey coverage, restoring a youthful appearance and shine to soft and perfectly natural looking hair – a rejuvenating hair treatment! The Cover Plus lowlight service delivers natural looking reflections for more dimension, vibrancy and an overall highlighted effect

Your client: just had a full bleach service
Hair condition: lightened, not shaded
Your advice: to add some refined, nuanced balance! Use the Goldwell Colorance Express Toning to create subtle dimension, shine-sealing and condition

Your client: just had a re-growth high lift service
Hair condition: the middle lengths are lifeless, dull and lacking shine
Your advice: an all around, luminous, lively blonde with Goldwell Colorance Express Toning to provide gentle shading, shine-sealing and suppleness throughout hair

Your client: just had a highlight service
Hair condition: overly bright highlights that need to be softened and blended for a more natural, balanced look
Your advice: to add brilliant, natural radiance! Goldwell Colorance Express Toning will help to achieve gorgeous, more natural highlight results with intense shine and durability

Your client: already has highlights and now just wants a haircut
Hair condition: faded highlights without shine
Your advice: renewed freshness and vitality! Use Goldwell Colorance Express Toning to provide a quick and easy highlight freshening that boosts shine and overall condition.

The Express Toning Service offers clients glossy, healthy, natural-looking blonde results in minutes and can be applied directly after lightening (full head or highlights) or to refresh between highlighting services

To learn more, go to www.goldwell-northamerica.com

 

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