Thursday, September 15, 2011

How to increase the performance of the medical tourism and wellness market?

Professional Spa News

How to increase performance of the medical tourism and wellness market?A recent study showed that the current Wellness Tourism market is lacking $106 billion due to conceptual confusion and week promotional models Although the medical tourism and wellness market are set to increase and are one of the most exciting subjects for the spa industry, companies and key opinion leaders must tackle its
challenges now to take advantage
of the opportunities this market offers.

The study found that governments should develop and promote medical tourism and wellness tourism separately as wellness tourism represents by far the best “fit” for the spa industry, and already generates twice the global revenues of the more-established medical tourism market. The confusion about terminology, combined with weak or generic promotion is significantly holding back these emerging tourism categories.

Susie Ellis from Spa Finder noted “Medical tourists and wellness tourists spend 3 to 5 times more than the average tourist, and the financial opportunities within both these sectors are vast. This research will help public and private players establish smarter overall strategies, organizational structures and marketing campaigns to more powerfully position themselves within these lucrative markets.”

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Get ready for National Spa Week 2011
The National Spa Week, now in its seventh year will take place from 20 – 26 September 2011 and intends to raise the profile of a wide range of UK spas and all of their health, relaxation and beauty benefits.
The NSW will feature a range of exclusive money-off deals, including 2-for-1 offers and day spa breaks on its website:

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Le Kalon Spa takes on new brandLe Kalon Spa, London's largest Turkish Hammam has just taken on the exotic eastern brand, La Sultane de Saba, a spa brand that is at the forefront of providing luxurious Hammam treatments.
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See spa brands at Professional Beauty North!
On 16 – 17 October 2011 Manchester Central will be home to Professional Beauty North 2011, this autumn’s most prestigious show for the health and beauty professional.

Although not strictly a spa exhibition Professional Beauty North has secured major names in skincare such as Elemis, Dermalogica, Decleor, Environ and Germaine de Capuccini to name a few.
>> click here for full storyHotels must invest in spaMost five star hotels have a spa these days and most spas in five star hotels are empty or have few customers. The idea of hotel customers popping in for treatments as revenue stream hasn’t worked and with no or little promotion outside the hotel the situation won’t change for many hotel spas.
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