How to increase the performance of the medical tourism and wellness market?
How to increase performance of the medical tourism and wellness market?A
recent study showed that the current Wellness Tourism market is lacking
$106 billion due to conceptual confusion and week promotional models Although
the medical tourism and wellness market are set to increase and are one
of the most exciting subjects for the spa industry, companies and key
opinion leaders must tackle its challenges now to take advantage of the opportunities this market offers.
study found that governments should develop and promote medical tourism
and wellness tourism separately as wellness tourism represents by far
the best “fit” for the spa industry, and already generates twice the
global revenues of the more-established medical tourism market. The
confusion about terminology, combined with weak or generic promotion is
significantly holding back these emerging tourism categories.
Ellis from Spa Finder noted “Medical tourists and wellness tourists
spend 3 to 5 times more than the average tourist, and the financial
opportunities within both these sectors are vast. This research will
help public and private players establish smarter overall strategies,
organizational structures and marketing campaigns to more powerfully
position themselves within these lucrative markets.”
National Spa Week, now in its seventh year will take place from 20 – 26
September 2011 and intends to raise the profile of a wide range of UK
spas and all of their health, relaxation and beauty benefits. The
NSW will feature a range of exclusive money-off deals, including
2-for-1 offers and day spa breaks on its website: www.spaweek.co.uk.